Instagram Craft Beer Exploitation?

Correct me if I am wrong....but it seems like you are frustrated that beautiful women are objectifying craft beer? Is this real life? LOL I wonder where this fits on the women's rights agenda. "first we get the vote" then equal pay" "Oh wait" says Mildred, "lets hit those men where it really hurts- lets go after their silly beer"!

 

Newsflash, beautiful women have been standing next to all sorts of things for decades to get you to look, draw attention, make a sale, etc. Car magazines, practically all conventions and trade shows, hell even The Price Is Right. Detailed product knowledge is generally not required or expected.

 

no kidding. in my younger days "Instagram" meant your neighbor had pot plants growing in their backyard.

 

I don't patronize Instagram much but beautiful women and beer go together like peas and carrots.

Look at some of the labels of beers in the past. Miss Rheingold, Penny on the Tennant's Lager cans..

 

There is nothing new under the sun.

 

Using beer to sell sex is....just so wrong. It's supposed to be the other way around. Are these gals less appealing than the beer?

Guess it can't be any worse than Elizabeth Warren cracking one while shooting a video, and she definitely needs the boost...

 

Well that little gem just made my day!

 

Sorry. Anyway, I had the odd thought of having a beer with Mitch McConnell and Rand Paul. It is like a very strange dream....Actually that sounds like fun.

 

I am not a follower on an any social media not to be anti social media, it’s that I’m a private person and I don’t give a shit about what someone else thinks, feels or cares unless I ask them.
islay’s post starts out poetically regard a man. Very nice. But when your very next line is “ Most people. . .” that’s when you lost me.
You continue on with trying to describe, in detail, the flaws in most people. At one point in my life, perhaps, I was like that but now I’m in my early sixties and could give a flying fuck less about what people think about me in regards to what I wear, eat, think or even drink. The days of impress are over. It’s a great feeling.
I very much enjoy BA because it’s beer before the social aspect. I respect that. If a person is posting for some social click gain, that’s well and good. But not here. Social media is not the real world.
The generalizations made in your post are not fair nor accurate.

 

I don't get it either but like you don't use social media.

 

Doesn't bother me at all nor do I assume any given person doesn't know anything about the beer they are posting about. It's not like ever guy on Instagram is a sommelier.

 

Yep - evidently this is a real "thing" these days. I was reading a food trade rag article that one of the things people actually consider when consuming something nowadays is how they look and how the product looks as they consume it. Unfortunately I did not save the link, but it might show up again. Trade mags have a way of being repetitive. But it seems obviously social media driven with the whole "look at me" phenomenon.

 

300 lb. man stands in line for 2 hours to buy swiss cake roll stout and joose bombs full of mercaptan and diacetyl.

300 lb. man posts pictures of his sugar water on instagram with 50 hashtags and rates sugar water 5 stars on untappd in hopes of trading local sugar water for sugar water from another state.

Healthy person posts picture of thing they enjoy.

300 lb. man: They're ruining beer!

 

It has been a real "thing" for some for a very long time in the realm of both food and beverage.

https://en.wikipedia.org/wiki/Food_presentation

(Leads one to wonder if only the wealthy having affordable glassware back in the day, rather than stone or pewter mugs, had anything to do with the desirability of clarity in beer. )

 

Most beer related things on Instagram in general are very cringey

 

Good question about the glassware. I drank a gruit last week that probably should have been in a horn rather than a clear glass! Very tasty in an herbal tea kinda way, if rather thin and watery, but I assume a pretty good example of the style. Ugly lookin' brew, though. In my review, I commented I could envision sitting around the fire wa-a-a-a-ay back in the day drinking copious volumes of a brew like it and sharing tales of valor and conquest.

I see the point about plating and the visual appeal of foods and beverages (I'm a Food Network junkie among my other bad habits ). So everything old is new again or was never old to begin with. I guess the modern take, while not directly a display of wealth or power, actually is a display of some sort of social status - look how hip I am.

This article was talking very specifically about packaged foods and tying intent to purchase to Instagram and the like. Made me think of some of the threads about buying beer due to spiffy labels/can art. It was beyond "hey...that package caught my eye, I think I'll try that stuff". It is about how the XYZ can/package (and I guess to some extent the actual contents?) looks on social media and how one looks while eating/drinking it and posting that selfie. So - while "looks good and pops" on the shelf has certainly always been a criteria, the added aspect of how it looks on Instagram et al tied to intent to purchase is something product and packaging designers are now apparently actively considering. It was interesting, and may have been buried in a grocery trade article which means I'm not likely to find it again.

The whole social media "look at me" concept is a very foreign idea to me, but... A lot of people here put quite a bit of effort into taking a beer picture (and I do appreciate those who can take a great photo - any good photo I take is quite by accident). Not exactly the same idea, but maybe bordering the neighborhood enough that it should not be such a seemingly strange idea.

Cheers!

 

@LeRose , just so you know, gruit is literally the broadest style of beer there is. It literally just refers to beer that doesn't use hops. I've had rootbeer tasting gruits and lambic tasting gruits. Hard to find a representative of that style

 

Best drank on instagram out of a horn though for sure.

Hashtags of valor and conquest enhance the flavor

 

Thats what makes it fun! I have had more than I have reviewed and no two alike.