Instagram Craft Beer Exploitation?

I know what you are talking about. I cant search #craftbeer without seeing a bunch of half naked female beer drinkers putting a bottle in precarious positions or having their hooded sweatshirt unzipped a little too far.."by accident". Look up crafty cleveage and there you go.

 

There are 7,000 breweries now instead of the 1000 or so that existed during the heyday of West Coast IPAs, so there's a sense in which there are in fact more identical tasting IPAs than there used to be.

But in percentage terms, it sure seemed to me at the time that West Coast IPAs were no less guilty of bandwagon jumping redundancy.

 

I too have noticed quite a large amount of beautiful women scantily clad in Instagram lately with all types and styles of beer. In glasses, from the can or from the bottle, I never gave it too much thought I'd they were actually drinking it or not. Hell I ain't following @hoppyfloppy and @pumpedtopour to read their reviews!
I'm just a man that enjoys beer and looking at beautiful ladies, is that so wrong?

 

I have noticed this trend at all, at least not with the breweries I follow. Sure they post pictures of women drinking beer but most of the time it's one of their bartenders.

 

I get those in my IG recommendations a lot. It’s pretty silly. A brewery I really like appears to be sending them beers for them to pose with as well. I noticed 3 or 4 different accounts thanking this brewery for sending them the beer... kind of an eye roll for me in the same way the “twins” campaign from Coors light was. Wish I could ignore all of these accounts at once because there is nothing less attractive to me than somebody in need of that much attention while also trying to sell me something stupid beer related from their Etsy store lol. Oh great, another beer candle/cap earrings/label coaster designer! Lol

 

I only listen to men with beards when it comes to talking about beer.


/sarcasm off

 

Maybe this varies by area, but at least here in NYC, all the guys regularly doing NE style IPA have relatively distinct in-house styles. I don't think I'd have trouble picking an Other Half IPA from a Grimm from an LIC from an Equilibrium from a Threes from an Interboro etc. etc.

 

I def. have zero problem with scantily clad women holding beers... or holding pretty much anything else. Never did. Never will.

Maybe we need manly looking sailors in short shorts holding beers so women, and others, can all be happy.

 

This is true for me, and everyone I know, and is so true I find it hard to believe that others have different experiences. When I read things like what you commented on I usually think, "Man that guy thinks every NEIPA he tried tastes the same. Both of them."

 

You can cherry pick three of anything that are different from each other. It doesn't change the fact that, just like today, every brewery was cranking out a WCIPA when that was on trend and there weren't hundreds of interestingly unique West Coasts then anymore than there are thousands of unique NEs now.

 

Are you telling me hoppy_floppy and thegirlwithbeer don’t actually drink the beer?! My world has been shattered.

 

I don't think all NEIPAs taste the same; some are much less bad than others, and there is a range of flavors from the hops (the malt flavors tend to be intentionally muted), albeit a fairly tight range compared to that in other substyles of IPAs like West Coast IPAs. I do, however, think almost all true NEIPAs occupy the same flavor niche outside of the flavors historically or traditionally associated with beer. It's like cookie dough (NEIPAs) versus cookies (almost all other beers); there can be significantly different flavors within cookie dough, but what all globs of cookie dough have in common is that they first and foremost taste like dough, whatever flavorings may be used, not like the baked goods that people tend to think of when they think of cookies. Yes, the cookie dough simile is meant to emphasize the low attenuation, creamy texture, cloyingly sweet taste, and generally unfinished and underdeveloped qualities of most NEIPAs.

 

You forgot the Yeast, when I drink NEIPAs the first thing I taste is yeast, mostly yeast with a kiss of hops. Still have not tasted malt in a NEIPA.

 

There is some beer instagrammer in Cleveland that tries wayyyyyy too hard. Same duck-type face, epic cleavage in every. single. photo.... I'm not even on Instagram, but my girlfriend has showed me and it's just unreal when you scroll trough her feed or whatever.

I understand why people follow her, but at the same time, I question why people would considering how desperate she is for attention. Just a huge turn off for me, I guess... I'd rather just follow real models or ones that at least vary up the content and such. But it's literally the same face, holding a beer, pic taken with a cell phone from the same angle and the only thing changing is the beer itself and the outfit holding her in.

If I want to look at that type of 'content', I don't need random beers involved. Many other places for that type of, uh, research with less restrictions

 

I don't even have a Facebook page, let alone an Instagram account. Too much distraction when I should be concentrating on my pints.

 

This thread proves my theory that somehow at least 50% of beer talk threads can somehow be sidetracked/shoehorned into a side discussion on NEIPA's.

But yeah. Those IG accounts are silly, but hardly surprising that they exist.

 

Gotta be babels_cameron?

It's maybe 20% of her pictures that include some cleavage, they don't even all have her in them.. and those that do don't all have cleavage.

She's also a cicerone, and includes lengthly descriptions of the beers she drinks in her posts, far more than most attention seaking beer-bros posting beers... for attention. Because what else is social media for but to get some attention?

 

I really don't see anything wrong with it. I don't follow any of them, I'm sure the wife would not be happy about that. But they have shown up in my recommended feed due to me posting beer.

For all I know they do like the beer. And do a bit of exercising to stay fit. I also don't read beer reviews, or opinions on Instagram. I use it to follow local businesses and friends. But if I were I'm not ashamed to say I'd probably look towards an attractive girl over a neck beard.