Here in Albany, we have this free newspaper available at beer stores... "a craft beer lifestyle magazine" whatever the hell that means. (The 'beer ring' is actually printed on the paper as part of the logo... pretty clever.) Anyway, I thought I'd share the full-page PBR ad that appears in the current issue. Ironically, it seems to be attacking the very same "craft beer lifestyle" which the magazine professes to advocate. ("who needs life advice from a beer" ?) Pabst is clearly targeting, if not attempting to indoctrinate, a certain segment of beer-drinkers, and I suspect who they may be ... just not sure that this is right publication for it.
They are just targeting their "Hipster" customer demographic. Ironically enough their mission cracks me up because "at the end of a hard day" notice how they left out the word work because hipsters don't work.
Hah! Yeah, I see nothing wrong with the messaging at all- "we're true to ourselves, not fads or trends." Of course, that may not be true when it comes to PBR, but that's a separate discussion .
I guess a message like that would seem a lot more meaningful from a brewery like Yuengling or Schell. It's hard to be inspired by a message from a 175 year old brand when that brand has changed ownership a million times and contract brews all of their beer.
Rereading this and I'm not sure if this is marketing to hipsters or Nascar fans. Or both. Seems like it should feature a picture of a cowboy wearing a flat brim hat and converse Chuck Taylor's taking a selfie at a mud run
