Introducing Jester King 2016 SPON — Méthode Gueuze

Discussion in 'Southwest' started by thirdeye11, Oct 18, 2016.

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  1. jamescain

    jamescain Initiate (0) Jul 14, 2009 Texas

    When you say three, two and over year old beer are you referring to the beer aging in the barrel for a full 365 days or by calendar year? In other words 2016 would be one year old beer?

    In the past I did it with aging the beer I full year, but I think this time I might not wait as long and use the young beer to carbonate in the bottle.
     
  2. Koshkin

    Koshkin Initiate (0) Nov 2, 2014 Texas

    Side note: Would love it if Jester King did a subscription model.
     
  3. starkmarvelo

    starkmarvelo Initiate (0) Jan 20, 2010 Texas

    Man, BA has mellowed out. A comment like this would have sparked wildfire by now.
     
  4. ElChuques

    ElChuques Initiate (0) Oct 8, 2014 Arkansas

    We have been broken. Now stay on topic, pleb!
     
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  5. thirdeye11

    thirdeye11 Pundit (973) Feb 3, 2009 Texas

    If the plan is to have it available year round, you'd need to know how many you're wanting/able to sell each and every weekend of the year. If it's 50 bottles per day, per weekend, that's 7,800 of your 11,000 bottles which seems like a lot.

    I suspect that people buying bottles to go, are more likely to want to buy 750's just for the aging of gueuze purposes, and ability to share it with others. If that's the case, maybe the majority of the 7,000 750's get released on 11/18 weekend with a structure like Atrial where it was 2/person per day, with 2,500 available Friday and Saturday, then 1,000 on Sunday. Then you can put back 1,000 for special events, festivals, or long term cellaring/aging.

    Sell the 375's for on-premise consumption only, which gives you ~85 bottles per weekend. If you're somehow going through all 85 on every Friday (which seems unlikely) you may need to adjust the release schedule.

    Just some off the cuff thoughts @jesterkingbeer

    Cheers,
    Chad
     
  6. GreatStoutman

    GreatStoutman Maven (1,486) Jan 5, 2016 Texas
    Trader

    While accounting for on-site consumption, are you guys factoring in other bottles which might be available? I could see maybe selling 50-100 of these per weekend if that's the only item available, but if you've got other fruits and variants of spon then that might be more than you need.
     
  7. jamescain

    jamescain Initiate (0) Jul 14, 2009 Texas

    I could see going through 85 bottles quickly only for the first few weekends. After the novelty wears off and people that must have it first get their ticks it should sit longer. It's just like when they opened up an In N out burger in SA, line out the door for a month, then people realised it will always be there you don't need to rush to get it.
     
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  8. jesterkingbeer

    jesterkingbeer Pundit (865) Jun 28, 2010 Texas

    We'll be announcing release details on Monday.
     
  9. tx_beer_man

    tx_beer_man Pundit (902) Jan 22, 2013 Texas
    Trader

    CAN'T WAIT - Bart Scott
     
  10. zizouandyuki

    zizouandyuki Initiate (0) Nov 26, 2015 Texas

    Likewise!
     
  11. zizouandyuki

    zizouandyuki Initiate (0) Nov 26, 2015 Texas

  12. Leftofthedial

    Leftofthedial Savant (1,068) Nov 17, 2011 California
    Trader

    Sounds delicious and incredibly excited to try it. Love the way Jester King is holding back in-house bottles. Only thing that disappoints me is the price tag. Jester King is currently selling Boon Geuze, which is an awesome beer, for $12 for a 750ml. With my personal beer budget, it's simply hard for me to justify spending 3x as much for a Spon bottle.
     
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  13. INWarner413

    INWarner413 Initiate (0) Mar 25, 2014 Texas

    Then you should buy 3x Boon Geuze.
     
  14. gtermi

    gtermi Initiate (0) Apr 21, 2010 Texas

    The bottle cost is steep, but if it somehow turns out anything like a Cantillon or Drie Fonteinen beer, then its well worth the price. IMO
     
  15. michael78747

    michael78747 Devotee (363) Jan 13, 2011 Texas
    Trader

    The chances of that are slim. The price point is crazy. I really hope it doesn't sell out because then it just endorses the fact that we are willing to overpay for hype. Try the beer on tap before you waste your money. I think most will find it's not worth that price.
     
  16. erushing

    erushing Initiate (0) Dec 4, 2014 Texas

    Is it though? If they put 10k bottles out with no limits, it would sell out the first weekend, maybe the first day. Most people will definitely not think it's worth the price, but you only need a few thousand beer nerds to think it is worth the price. And there are way more than that around. I'm not typically a person that throws around a supply and demand argument, but something like Atrial sells out immediately at a not-that-much-cheaper price point and this is something more unique and took much longer and more care to make. If you weren't expecting it to be at least $30, then I don't know what to say.
     
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  17. Dicers

    Dicers Grand Pooh-Bah (3,436) Sep 2, 2012 California
    Society Pooh-Bah Trader

    Comparative to other gueuze style beers it is vastly the most expensive especially a non-fruited gueuze made in the traditional way.
     
  18. jesterkingbeer

    jesterkingbeer Pundit (865) Jun 28, 2010 Texas

    Regarding price point, this beer took us three years and nine months to make. I'm scared to do the math on how much money we lost tying up so much space and cooperage for so long.
     
  19. icetrauma

    icetrauma Pooh-Bah (1,657) Sep 7, 2004 Texas
    Pooh-Bah

    No need to justify your price point.
     
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