Lagunitas Sucks 32's = October

Discussion in 'Beer Talk' started by Frankinstiener, May 14, 2013.

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  1. t420o

    t420o Zealot (566) Jul 16, 2009 Colorado
    Beer Trader

    You guys are awesome at Lagunitas, and I really like that you will actually get on the forum and speak to the consumers. Forgive me for asking, but are you still doing 6 packs of Sucks? I'm great with the 32 oz.'s, but HIGHLY prefer the 6-pack format.
  2. JackHorzempa

    JackHorzempa Poo-Bah (3,542) Dec 15, 2005 Pennsylvania
    Premium Member

    Tony, thank you for taking the time to put together that thoughtful post.

    I am sure that you are making decisions based upon many factors; what is good for the brewery and the brewery’s employees. I recognize that Lagunitas beer customers are just one of the vested interested parties that factor into your decision making. The best that I can do is to encourage you to continue to listen to us (your customers) as you grow the Lagunitas business.

    I truly wish you and your employees continued success in your business ventures. I assure you that I will continue to purchase the wonderful products that you produce: Little Sumpin Sumpin and other of your beers that are available in 12 ounce bottles.


  3. OneBeertoRTA

    OneBeertoRTA Devotee (497) Jan 2, 2010 California
    Beer Trader

    100% support 22 oz bottles. It's insane the outrage over ounce cost when it is trivial.

    I can't count how many times I wish I could sit on the couch without having to run to the fridge for to refill another puny 12 oz IPA.

    I wish all IPA's came in 32 oz, the fact one of the best of all time is the first, all the better.
    Spikester, dedbeer and BSW like this.
  4. SunDevilBeer

    SunDevilBeer Zealot (580) May 9, 2003 Massachusetts

    $9 novelty bottles (once they make it to me around Boston)? Pass. I think alot of people will think the same after buying a bottle or 2.

    I like the beer, I really do. And I like Lagunitas' business philosophy for the most part. But I think this vanity project is misguided.
    hardy008, HawkIPA and beertunes like this.
  5. shawnohall

    shawnohall Initiate (0) Nov 8, 2009 Texas

    A $6.50 32-ouncer of Sucks, which is what the owner, Tony, was estimating, is equivalent, per ounce, to a $4.47 bomber. That price, for a beer as good as Sucks? Jesus, people. Quit your bitching.
    nickmantia, Pelican5, bld81 and 34 others like this.
  6. rather

    rather Aspirant (262) May 31, 2013 California

    i heard from a rep they putting them in32s partly for home brewers to re use
  7. Prince_Casual

    Prince_Casual Disciple (344) Nov 3, 2012 District of Columbia
    Beer Trader

    Can't wait for this...

    Can't drink 32oz in a sitting? How do you say....?

    More dancing room for me? Lagunitas sucks more for me?
  8. Danny1217

    Danny1217 Champion (858) Jul 15, 2011 Florida
    Beer Trader

    I know that's what I'm excited for
  9. shawnohall

    shawnohall Initiate (0) Nov 8, 2009 Texas

    If the price is seen as out-of-line to some, they can wait and buy six-packs.
    Spikester likes this.
  10. shawnohall

    shawnohall Initiate (0) Nov 8, 2009 Texas

    More kalculatin': The $6.50 estimate for the 32 oz. is based on a $4.99 bomber. In Texas, you can get a bomber of Hop Stoopid for $3.99- 20% less. If you discounted the 32 oz. 20%, that would cost $5.20, which is equivalent to an $11.70 six-pack. If that turns out to be the case, all I can say is "hell yeah!!".

    OK, I'm done beating this dead horse.
  11. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    Who cares about form factor? I'm buying this shit by the case.
    Qbdoo, Spikester, regularjohn and 5 others like this.
  12. ThirstyFace

    ThirstyFace Initiate (0) Jan 11, 2013 New York

    It will cost you more PDF ounce but make no mistake, it will be cheaper than other large format like products. Gotta give Lagunitas credit where credit is due. Their bombers are relatively cheap
    Spikester likes this.
  13. jageraholic

    jageraholic Devotee (412) Sep 16, 2009 Massachusetts
    Beer Trader

    At least 1 person does.
  14. tuckerlikesbeer

    tuckerlikesbeer Disciple (315) Jun 9, 2010 Colorado
    Beer Trader

    I was actually pretty excited about this for homebrew purposes when I first heard about the 32oz bottle.
    BigCheese and MinorThreat like this.
  15. tuckerlikesbeer

    tuckerlikesbeer Disciple (315) Jun 9, 2010 Colorado
    Beer Trader

    These 32's will be distributed to all their normal markets, correct?
  16. beercanman

    beercanman Initiate (0) Dec 17, 2012 Ohio

    This is the greatest thing ever.
  17. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    I don't know the answer to your question but here's another - did it ever occur to you that perhaps more homebrewers would be convinced to buy some Sucks for the beer AND the 32 oz. bottles?
  18. WTKeene

    WTKeene Defender (667) Jul 13, 2013 New Mexico
    Beer Trader

    Am I the only one who would buy good beer regardless of how much it costs? I paid $12/can for my Heady Topper and that was totally worth it. I don't mind spending more for fantastic beer, and I'll probably do that for Lagunitas Sucks too.
    nickmantia and KhakCane like this.
  19. BeerGreg

    BeerGreg Devotee (451) May 17, 2013 Illinois
    Beer Trader

    Of course not. But it's also completely understandable that some people are priced out.
    Dracarys likes this.
  20. imtroy703

    imtroy703 Initiate (149) Nov 13, 2009 Wisconsin
    Beer Trader

    You had me at Sucks.....
    DanH83 likes this.
  21. southdenverhoo

    southdenverhoo Disciple (369) Aug 13, 2004 Colorado

    I think maybe also this could make this format available to nanos or smaller micros who didn't have the clout to get a bottle manufacturer to make this size bottle? Don't know if the bottle will be proprietary or not, but it would be cool if Tony didn't bogart it, though of course he certainly has the right to, having probably paid quite a bit for the development of the molds or whatever the infrastructure is at the manufacturer. But it has tended to be his style not to do that sort of's not like his bottles have a porprietary stamp like widmer or red hook or new belgium
  22. Handle

    Handle Initiate (145) Mar 16, 2009 North Carolina

    I appreciate Tony's reasoning for putting it in the 32 oz. format, but unfortunately that means I'll never buy it.
  23. Roudy

    Roudy Initiate (0) Aug 20, 2009 Georgia

    This homebrewer will as well. I already use bombers exclusively, and the 32 oz bottles mean fewer bottles to clean/sanitize. I won't keg homebrew because I need the portability of the bottles.
    Keffa, PsilohsaiBiN and Tieman like this.
  24. ChipMurray

    ChipMurray Defender (630) May 21, 2013 Pennsylvania
    Premium Member

    With all due respect, that leaves more for the rest of us. ^^/

    p.s. May the beer Gods smile on you.
    KhakCane, Dakotah, cnbrown313 and 2 others like this.
  25. EJLinneman

    EJLinneman Aspirant (226) Mar 2, 2009 New Jersey
    Beer Trader

    There's been discussion of this happening for the past year. Is this finally going to happen?
  26. lokieman

    lokieman Initiate (0) Jan 20, 2011 Oklahoma

    All I know is...I REALLY miss Sucks. I mean a like a lot...
  27. BadJustin

    BadJustin Initiate (0) Dec 18, 2010 New York

    Keffa likes this.
  28. Handle

    Handle Initiate (145) Mar 16, 2009 North Carolina

    Go for it! Sucks is fantastic, but there aren't many beers I'd buy in that format.

    Fortunately there's not exactly a dearth of quality IPAs out there.
    hardy008 likes this.
  29. DogTown

    DogTown Initiate (135) May 17, 2006 California

    The 32 oz bottle is going to graze unbranded in the commons. There is a nice 22oz bottle with a Belgian bottle sort of shoulder that we worked out with St Gobain glass, same company making the 32oz, that we didn't try to control. It's good for the glass company as well cuz it gives them something a little different to offer.
  30. DrewLikesBeer

    DrewLikesBeer Disciple (328) Jul 16, 2013 Florida

    there's the answer to that southdenverhoo...solid move. i'll be looking for the 32's for sure.

    also awesome thread, love the dialogue.
    ChipMurray likes this.
  31. VitoFerrante

    VitoFerrante Initiate (0) Sep 11, 2012 Pennsylvania

    To all the haters...Please HATE this beer. Hate the format. Hate the bottle. Hate the taste. Hate the label. HATE IT ALL!!!! I will buy the beer you leave on the shelf. That is a promise!
  32. ChipMurray

    ChipMurray Defender (630) May 21, 2013 Pennsylvania
    Premium Member

    Shhh, don't tell them... :wink:
  33. BeerBaron666

    BeerBaron666 Aspirant (266) May 13, 2009 California
    Beer Trader

    o hell yeah! I'm gonna buy a case!
  34. ThirstyFace

    ThirstyFace Initiate (0) Jan 11, 2013 New York

    Some of us have regard for good sense. Don't hold yourself that way.
    YogiBeer likes this.
  35. MostlyNorwegian

    MostlyNorwegian Zealot (553) Feb 5, 2013 Illinois

    Geez, this new bottle format that promises a few things while entertaining the bosses humor over its chilling with ole Iggy and the gang has people worked up to a frothy level. The size will be great for its portability, re-usablity, and what doors it opens up for the other breweries who might want to dig on the 32 oz for it's options. No more baby pours for the gang!
    Spikester and Scalzo like this.
  36. pixieskid

    pixieskid Initiate (0) Jun 4, 2009 Germany

    I have never seen anyone complain about Lagunitas pricepoints until this thread, but totally agree with you in regards to them having the most reasonable pricepoint. I am blown away that people are complaining about 6.5 for a big ass bottle of an awesome IPA/DIPA.

    Their entire portfolio of bombers, to my knowlege is an average of 5 bucks on the westcoast. Sure, by the time it gets to the East Coast its higher, but that is to be expected. How many other good breweries have their bombers at that.
  37. jcb7472

    jcb7472 Zealot (557) Jul 13, 2011 Florida
    Beer Trader

    Just give me this beer. I could care less about the format, size, or price (to a point). Just bottle it and send it to Florida ASAP. Thanks! :slight_smile:
  38. BrettHead

    BrettHead Devotee (479) Sep 18, 2010 Nebraska

    Doesn't have the hops until contracts kick in this October
  39. FishPondManager

    FishPondManager Aspirant (246) Feb 28, 2012 Colorado
    Beer Trader

    Ive said it before and I'll say it again. I cant wait to play edward sucksy hands with two 32oz bottles.
  40. DrewLikesBeer

    DrewLikesBeer Disciple (328) Jul 16, 2013 Florida

    i know what you mean, i already have it planned out.
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