Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

Lagunitas Sucks 32's = October

Discussion in 'Beer Talk' started by Frankinstiener, May 14, 2013.

  1. t420o

    Joined:
    Jul 16, 2009
    Posts:
    653
    Likes Received:
    2,844
    Location:
    Colorado
    You guys are awesome at Lagunitas, and I really like that you will actually get on the forum and speak to the consumers. Forgive me for asking, but are you still doing 6 packs of Sucks? I'm great with the 32 oz.'s, but HIGHLY prefer the 6-pack format.
     
  2. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,782
    Likes Received:
    22,389
    Location:
    Pennsylvania
    Tony, thank you for taking the time to put together that thoughtful post.

    I am sure that you are making decisions based upon many factors; what is good for the brewery and the brewery’s employees. I recognize that Lagunitas beer customers are just one of the vested interested parties that factor into your decision making. The best that I can do is to encourage you to continue to listen to us (your customers) as you grow the Lagunitas business.

    I truly wish you and your employees continued success in your business ventures. I assure you that I will continue to purchase the wonderful products that you produce: Little Sumpin Sumpin and other of your beers that are available in 12 ounce bottles.

    Cheers!

    Jack
     
  3. OneBeertoRTA

    Subscriber Beer Trader

    Joined:
    Jan 2, 2010
    Posts:
    2,029
    Likes Received:
    3,470
    Location:
    California
    100% support 22 oz bottles. It's insane the outrage over ounce cost when it is trivial.

    I can't count how many times I wish I could sit on the couch without having to run to the fridge for to refill another puny 12 oz IPA.

    I wish all IPA's came in 32 oz, the fact one of the best of all time is the first, all the better.
     
    Spikester, dedbeer and BSW like this.
  4. SunDevilBeer

    Joined:
    May 9, 2003
    Posts:
    833
    Likes Received:
    698
    Location:
    Massachusetts
    $9 novelty bottles (once they make it to me around Boston)? Pass. I think alot of people will think the same after buying a bottle or 2.

    I like the beer, I really do. And I like Lagunitas' business philosophy for the most part. But I think this vanity project is misguided.
     
    hardy008, HawkIPA and beertunes like this.
  5. shawnohall

    Joined:
    Nov 8, 2009
    Posts:
    441
    Likes Received:
    267
    Location:
    Texas
    A $6.50 32-ouncer of Sucks, which is what the owner, Tony, was estimating, is equivalent, per ounce, to a $4.47 bomber. That price, for a beer as good as Sucks? Jesus, people. Quit your bitching.
     
    nickmantia, Pelican5, bld81 and 34 others like this.
  6. rather

    Joined:
    May 31, 2013
    Posts:
    1,012
    Likes Received:
    1,043
    Location:
    California
    i heard from a rep they putting them in32s partly for home brewers to re use
     
  7. Prince_Casual

    Beer Trader

    Joined:
    Nov 3, 2012
    Posts:
    676
    Likes Received:
    753
    Location:
    District of Columbia
    Can't wait for this...

    Can't drink 32oz in a sitting? How do you say....?

    More dancing room for me? Lagunitas sucks more for me?
     
  8. Danny1217

    Beer Trader

    Joined:
    Jul 15, 2011
    Posts:
    1,385
    Likes Received:
    1,433
    Location:
    Florida
    I know that's what I'm excited for
     
  9. shawnohall

    Joined:
    Nov 8, 2009
    Posts:
    441
    Likes Received:
    267
    Location:
    Texas
    If the price is seen as out-of-line to some, they can wait and buy six-packs.
     
    Spikester likes this.
  10. shawnohall

    Joined:
    Nov 8, 2009
    Posts:
    441
    Likes Received:
    267
    Location:
    Texas
    More kalculatin': The $6.50 estimate for the 32 oz. is based on a $4.99 bomber. In Texas, you can get a bomber of Hop Stoopid for $3.99- 20% less. If you discounted the 32 oz. 20%, that would cost $5.20, which is equivalent to an $11.70 six-pack. If that turns out to be the case, all I can say is "hell yeah!!".

    OK, I'm done beating this dead horse.
     
  11. Lutter

    Joined:
    Jun 30, 2010
    Posts:
    5,321
    Likes Received:
    5,425
    Location:
    Texas
    Who cares about form factor? I'm buying this shit by the case.
     
    Qbdoo, Spikester, regularjohn and 5 others like this.
  12. ThirstyFace

    Joined:
    Jan 11, 2013
    Posts:
    896
    Likes Received:
    700
    Location:
    New York
    It will cost you more PDF ounce but make no mistake, it will be cheaper than other large format like products. Gotta give Lagunitas credit where credit is due. Their bombers are relatively cheap
     
    Spikester likes this.
  13. jageraholic

    Beer Trader

    Joined:
    Sep 16, 2009
    Posts:
    1,096
    Likes Received:
    937
    Location:
    Massachusetts
    At least 1 person does.
     
  14. tuckerlikesbeer

    Beer Trader

    Joined:
    Jun 9, 2010
    Posts:
    68
    Likes Received:
    37
    Location:
    Minnesota

    I was actually pretty excited about this for homebrew purposes when I first heard about the 32oz bottle.
     
    BigCheese and MinorThreat like this.
  15. tuckerlikesbeer

    Beer Trader

    Joined:
    Jun 9, 2010
    Posts:
    68
    Likes Received:
    37
    Location:
    Minnesota
    These 32's will be distributed to all their normal markets, correct?
     
  16. beercanman

    Joined:
    Dec 17, 2012
    Posts:
    992
    Likes Received:
    1,803
    Location:
    Ohio
    This is the greatest thing ever.
     
  17. otispdriftwood

    Beer Trader

    Joined:
    Dec 9, 2011
    Posts:
    5,295
    Likes Received:
    5,310
    Location:
    Colorado
    I don't know the answer to your question but here's another - did it ever occur to you that perhaps more homebrewers would be convinced to buy some Sucks for the beer AND the 32 oz. bottles?
     
  18. WTKeene

    Beer Trader

    Joined:
    Jul 13, 2013
    Posts:
    964
    Likes Received:
    1,870
    Location:
    New Mexico
    Am I the only one who would buy good beer regardless of how much it costs? I paid $12/can for my Heady Topper and that was totally worth it. I don't mind spending more for fantastic beer, and I'll probably do that for Lagunitas Sucks too.
     
    nickmantia and KhakCane like this.
  19. BeerGreg

    Beer Trader

    Joined:
    May 17, 2013
    Posts:
    1,050
    Likes Received:
    1,731
    Location:
    Illinois

    Of course not. But it's also completely understandable that some people are priced out.
     
    Dracarys likes this.
  20. tholm273

    Beer Trader

    Joined:
    Nov 13, 2009
    Posts:
    71
    Likes Received:
    33
    Location:
    Wisconsin
    You had me at Sucks.....
     
    DanH83 likes this.
  21. southdenverhoo

    Joined:
    Aug 13, 2004
    Posts:
    1,294
    Likes Received:
    1,147
    Location:
    Colorado
    I think maybe also this could make this format available to nanos or smaller micros who didn't have the clout to get a bottle manufacturer to make this size bottle? Don't know if the bottle will be proprietary or not, but it would be cool if Tony didn't bogart it, though of course he certainly has the right to, having probably paid quite a bit for the development of the molds or whatever the infrastructure is at the manufacturer. But it has tended to be his style not to do that sort of thing...it's not like his bottles have a porprietary stamp like widmer or red hook or new belgium
     
  22. Handle

    Joined:
    Mar 16, 2009
    Posts:
    1,188
    Likes Received:
    1,107
    Location:
    North Carolina
    I appreciate Tony's reasoning for putting it in the 32 oz. format, but unfortunately that means I'll never buy it.
     
  23. Roudy

    Subscriber

    Joined:
    Aug 20, 2009
    Posts:
    232
    Likes Received:
    2,508
    Location:
    Georgia
    This homebrewer will as well. I already use bombers exclusively, and the 32 oz bottles mean fewer bottles to clean/sanitize. I won't keg homebrew because I need the portability of the bottles.
     
    Keffa, PsilohsaiBiN and Tieman like this.
  24. ChipMurray

    Joined:
    May 21, 2013
    Posts:
    373
    Likes Received:
    2,093
    Location:
    Pennsylvania
    With all due respect, that leaves more for the rest of us. ^^/

    p.s. May the beer Gods smile on you.
     
    KhakCane, Dakotah, cnbrown313 and 2 others like this.
  25. EJLinneman

    Beer Trader

    Joined:
    Mar 2, 2009
    Posts:
    477
    Likes Received:
    396
    Location:
    New Jersey
    There's been discussion of this happening for the past year. Is this finally going to happen?
     
  26. lokieman

    Joined:
    Jan 20, 2011
    Posts:
    1,114
    Likes Received:
    983
    Location:
    Oklahoma
    All I know is...I REALLY miss Sucks. I mean a like a lot...
     
  27. BadJustin

    Joined:
    Dec 18, 2010
    Posts:
    232
    Likes Received:
    262
    Location:
    New York

    +1
     
    Keffa likes this.
  28. Handle

    Joined:
    Mar 16, 2009
    Posts:
    1,188
    Likes Received:
    1,107
    Location:
    North Carolina

    Go for it! Sucks is fantastic, but there aren't many beers I'd buy in that format.

    Fortunately there's not exactly a dearth of quality IPAs out there.
     
    hardy008 likes this.
  29. DogTown

    Joined:
    May 17, 2006
    Posts:
    92
    Likes Received:
    991
    Location:
    California
    The 32 oz bottle is going to graze unbranded in the commons. There is a nice 22oz bottle with a Belgian bottle sort of shoulder that we worked out with St Gobain glass, same company making the 32oz, that we didn't try to control. It's good for the glass company as well cuz it gives them something a little different to offer.
     
  30. DrewLikesBeer

    Joined:
    Jul 16, 2013
    Posts:
    236
    Likes Received:
    194
    Location:
    Florida

    there's the answer to that southdenverhoo...solid move. i'll be looking for the 32's for sure.

    also awesome thread, love the dialogue.
     
    ChipMurray likes this.
  31. VitoFerrante

    Joined:
    Sep 11, 2012
    Posts:
    257
    Likes Received:
    286
    Location:
    Pennsylvania
    To all the haters...Please HATE this beer. Hate the format. Hate the bottle. Hate the taste. Hate the label. HATE IT ALL!!!! I will buy the beer you leave on the shelf. That is a promise!
     
  32. ChipMurray

    Joined:
    May 21, 2013
    Posts:
    373
    Likes Received:
    2,093
    Location:
    Pennsylvania
    Shhh, don't tell them... ;)
     
  33. BeerBaron666

    Beer Trader

    Joined:
    May 13, 2009
    Posts:
    549
    Likes Received:
    1,416
    Location:
    California
    o hell yeah! I'm gonna buy a case!
     
  34. ThirstyFace

    Joined:
    Jan 11, 2013
    Posts:
    896
    Likes Received:
    700
    Location:
    New York
    Some of us have regard for good sense. Don't hold yourself that way.
     
    YogiBeer likes this.
  35. MostlyNorwegian

    Joined:
    Feb 5, 2013
    Posts:
    1,958
    Likes Received:
    2,121
    Location:
    Illinois
    Geez, this new bottle format that promises a few things while entertaining the bosses humor over its chilling with ole Iggy and the gang has people worked up to a frothy level. The size will be great for its portability, re-usablity, and what doors it opens up for the other breweries who might want to dig on the 32 oz for it's options. No more baby pours for the gang!
     
    Spikester and Scalzo like this.
  36. pixieskid

    Joined:
    Jun 4, 2009
    Posts:
    939
    Likes Received:
    590
    Location:
    Germany

    I have never seen anyone complain about Lagunitas pricepoints until this thread, but totally agree with you in regards to them having the most reasonable pricepoint. I am blown away that people are complaining about 6.5 for a big ass bottle of an awesome IPA/DIPA.

    Their entire portfolio of bombers, to my knowlege is an average of 5 bucks on the westcoast. Sure, by the time it gets to the East Coast its higher, but that is to be expected. How many other good breweries have their bombers at that.
     
  37. jcb7472

    Beer Trader

    Joined:
    Jul 13, 2011
    Posts:
    897
    Likes Received:
    376
    Location:
    Florida
    Just give me this beer. I could care less about the format, size, or price (to a point). Just bottle it and send it to Florida ASAP. Thanks! :)
     
  38. BrettHead

    Joined:
    Sep 18, 2010
    Posts:
    3,302
    Likes Received:
    3,306
    Location:
    Nebraska

    Doesn't have the hops until contracts kick in this October
     
  39. FishPondManager

    Beer Trader

    Joined:
    Feb 28, 2012
    Posts:
    844
    Likes Received:
    1,527
    Location:
    Colorado
    Ive said it before and I'll say it again. I cant wait to play edward sucksy hands with two 32oz bottles.
     
  40. DrewLikesBeer

    Joined:
    Jul 16, 2013
    Posts:
    236
    Likes Received:
    194
    Location:
    Florida

    i know what you mean, i already have it planned out.
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe