Macro Trickery

It was an organic product based on USDA criteria, no?

 

AC Golden Beers = Coors

That said, AC Golden beers can be pretty damn good. Tried the AC Sour a couple months back and it was great.

 

Blue Moon - Coors. Of course beer geeks know that, but a lot of non-beer geeks do not.

 

Why do you care? Its not exactly hard to find out that it is brewed by a company that is owned by A-BInBev. So are lots of other beers. There are also lots foods in your local grocery store (probably some you buy) that are made by someone other than the people who own the label. Do you worry about them too?

 

Yeah, it's really not obvious that Blue Moon/Shock Top are macro products. They also try to market Heineken and Stella as high-quality imports. It's really not a new game for them.

 

I care because they're taking away marketshare from authentic craft breweries and it is deliberately deceptive.

I thought the one in "Beer Wars" was a perfect example - whatever it was called, Green Valley or what not. They intentionally leave off the A-B on the packaging because they know that a significant # of craft consumers will not buy it if it is A-B (otherwise it makes no sense, especially given how good the A-B name is overall as far as most American beer consumers).

There are others on the shelves. I look up and down the packaging because it is a brewery name I haven't heard of, but then when I look it up on my smart phone it's one of the BMC's with yet another faux-craft brewery name or beer.

 

If a craft aficionado buys it because they don't know, and actually likes it...then what?

 

Just like Phillip Morris owning...well the whole world pretty much.

 

Really? Deception???

Do you feel the same way about the milk you buy in the grocery store? Do you feel the same way about any store brand product? They take up shelf space and market share as well. And its actually easier to find out who brewed the beer and who owns that beer label than it is to find the name of the farm where the milk you drink was produced. Do you really want the chain of ownership specified on each and every thing you buy?

 

Please answer - why do you think A-B leaves off their name on a craft-looking product?

 

No; that's why we're on BeerAdvocate and not MilkAdvocate.

 

To be honest I had no idea Blue Moon was made by Coors until I joined this site two years back. First time I had it was back in 2003. Not sure when I found out about Shock Top although that hasn't been around as long.

 

You bought them thinking they were micros, right?

 

CraftMilk.com