Google claims a macro brewery makes more than 6 million gallons per year. That’s kinda what I was going for with the term macro. But I suppose holding up Carlsberg as an example could lead someone to believe I meant yellow beer. I really meant huge breweries that make beer that’s decent, unlike most BMC brews. Heck, I’m starting to feel like Founders, Bell’s, and 3 Floyds are all getting huge and will eventually seem more macro than craft.
You always have to dot your i's and cross your t's when you post on Beer Advocate, because no one could tell by the context that he was talking about Guiness Stout
Brand name blinders. And if it *was* Guinness Stout to which he referred, WHAT Guinness Stout? @jesskidden
"Google" does? (That's like citing "a book". ) 6M gallons is under 200k bbl., many craft brewers brew well over that a year - the top 12 or so based on last years' totals - from Yuengling, Boston, SN through to New Glarus. The (US) Brewers Association, the trade group for craft brewers, currently defines a "(Small) Regional Brewer" as "A brewery with an annual beer production of between 15,000 and 6,000,000 barrels." By their definition, any brewery with a yearly barrelage over 6 million barrels (US beer barrel = 31 US gallons) is a Large brewery, the terminology used by the B.A. About a decade and half ago, the B.A. increased their barrelage limit for "craft brewer" from 2 million, which was the US Federal tax code's definition for their Small Brewer Reduced Federal Excise Tax rate of 1978.
I probably mixed up gallons and barrels. It's only a facotr of 31. Still, macro brewers aren't just ABInbev and MolsonCoors. Or even just Carlsberg and Heineken in addition.
