Magnify Brewing (2019)

Will 2019 bring cans of black wheat with no vanilla? One can only dream.

 

Picked up some Fuzzy Feelings tonight. It's a very good Imperial Stout. A great blend of fruit (peach), vanilla, and chocolate and the brandy barrel compliments the flavors without distracting. Try it if you get the chance! It looked like there weren't many cans left.

 

I briefly thought about it but peach combined with the extremely hefty price kept me away. Although admittedly I like the idea of two packs and the price isn’t as high as the $20 for basically one pint of the POD they had.

 

I never gave thought to buying a second 2-pack. I'm just glad I liked it. I don't think I'll age the second one since Magnify's beers, even the stouts, don't age very well.

 

$9 for almost 500ml of a BA stout isn't an "extremely hefty price", but I know the idea of "price per ounce" can be tough for some people when it's not in a bottle. $20 for a 500ml is a bit pricey, but it was also double barreled over the course of 2 years.

 

I can always count on you to take the opposite side. Thanks for not disappointing. The point is I found the price for both things too expensive for ME to buy. Magnify found it “hefty” enough to not release it as a $36 4 pack. But obviously people will pay it duh.

 

LOL. You have no general concept of the BA Stout market and its pricing. No one sells 64 oz of a BA Stout in one transaction. 500ml or 750ml bottles are the norm (16.9 oz and 25.4 oz, respectively). You're just confused cause it's in a can.

 

I’m going to step back here because you're being extremely fucking condescending. I won’t get into all the ways your last statement was incorrect. Let’s just assume I DO know what I’m talking about yet I somehow disagree with you and amazingly have my own opinions. Feel free to respond but I’m done.

Edit: and by the way my whole fucking point was that the beer was too expensive for me (not speaking for you or anyone else) to decide to buy. I did spend $20 for Kane’s latest BA bottle that had 50% more beer than Magnify’s PoD. You can’t argue with my personal thoughts about pricing. Jesus.

 

Naw, you're just straight up wrong that 16 oz of BA Stout for $9 is "extremely overpriced". You're also showing ignorance again by comparing the pricing of a single barrel to a double barrel, even though I already called the $20 pricy, so you're arguing with yourself now. Someday you'll understand how pricing beer works. I have faith.

 

Wow this thread got intense[again] fast!

 

I would like it noted that Magnify’s staunch defender quoted me incorrectly when he smugly accused my opinion of being a wrong opinion. I never said “overpriced.”

 

The things people argue about on a beer forum....

 

I agree with @Mrstiffington and he's by no means "confused." That's an insulting statement. I'm the one who lauded this Stout (see above) and if you check my reviews you'll see that I'm very supportive of Magnify. I've purchased its cans regularly since 2016. But at $9.00 for a 16 oz. can there is no denying that it's very expensive. Much as I enjoyed it I wouldn't have paid $36 for a 4-pack if it were sold in that format. I'm not debating the ingredients or the time spent aging it. I get all that. But $9.00 for a 16 oz. can of beer is pushing the envelope for most people, including me. At some point, regardless of cost of production or how good the beer is, the price is simply too high for most people.

 

This has nothing to actually to do with Magnify. I'm discussing the market for BA stouts where $9 for 16 oz is not "extremely hefty" of a price at all. Are BA stouts expensive in general? Hell yeah they are! I hope none of you have ever looked at secondary BA Stout prices if you think $9 is "extremely hefty". You'll faint.

 

Could we just end this? I know I said I was not going to respond again but this is ridiculous. Let’s return to the original post that ipapolice butted into. @MacMalt mentioned the beer in question. I said I was interested but didn’t get it because peach isn’t my favorite plus it had a “hefty price.” I emphasized that it was expensive to ME personally. Unfortunately I’m not blessed with unlimited disposable income and (gasp) have to pick and choose what to spend my money on. $18 for two beers is a lot compared to other things I buy (even from Magnify). I never claimed it was overpriced and obviously macmalt felt it was worth it for him.

I (and EVERYONE else on Beer Advocate) know ALL about barrel aged beer, their process, ingredients, etc. AND all about huge mark-ups in the secondary markets (often discussed in the Other Half threads for example). To think you’re telling us anything new is naive and condescending.

 

I butted in? Lol. It's a msg board. Did you mean to PM him instead?

All I did was comment on the pricing of BA Stouts, even agreeing that $20 was a bit pricy for 500 ml. You responded by getting all snarky and comparing the pricing of that double barrel stout to a single barrel stout that cost you $20(!) on a point I already conceded. Bizarre.

Still, my whole point was $9 for 16 oz of a BA Stout is not an "extremely hefty price" in the context of the BA Stout market, especially for a guy who freely spends $20 for 25.4 oz of a BA Stout. Don't start crying poverty now. Obviously, any price is going to be prohibitive if you're not a fan of the beer or the construct of the beer. That's true no matter the beer, no matter the price.

I'm not sure why this is so controversial to someone who swears up and down they understand the market.

 

Just adding my 2 cents for the little it is worth..

This is not controversial. You seemed to come in with an opinion and certain level of arrogance in your post, I think that is all. Not everyone has a behind the curtain look into how a brewery functions, pricing, etc. I for one do not.

That being said price and purchase decision are fully opinions. As I respect your experience and knowledge, I think the fault was you in attacking an opinion.

Additionally - I think perception is a huge factor in this. My opinion falls into this category. The perception of a $9 16 oz can of BA stout vs a bottle such as GI BCBS coming in a 16.9 oz bottle that you can get on the shelf for $9.99 is very different. I also understand that a better BCBS comparison may be vanilla that was selling for $17.99. A substantial price increase and GI also has much lower production costs.

Just chiming in that I think can v bottles plays a part.. i know it does for me.

again my opinion means jackshit to most

 

Oh I think you're spot on about the perception of bottle vs cans. Bottles are definitely considered "sexier".

If you look at my first post, you'll see I was just discussing pricing. Then the good Dr. came after me personally. When you show a level of ignorance after that kind of snark, my response is going to reflect it.

 

what if this was produced in 8 ounce cans at $4.50 each?

If I recall Three's had tried this route before.