Maine Dinner Release

Oh wow that sucks how they made it easier.

 

I really can't argue this point, you're right

 

No, I actually think I am in the majority on this one.

 

Cannot exaggerate how many hard passes of $8 bottles of warm shelf Lunch I have and will continue to give

Literally dozens of better options at most local places

 

Glass is the more environmentally friendly/recyclable option.

 

I don't think many people would buy one of those bottles. I'd go a little farther than that, and say I'd find another place to buy my beer from

 

My most commonly purchased beer format at this point is probably the 16oz can single, for something like $3-4. Really, MBC could just drop the prices on it's current beers in their current format to somewhere around $4, and they'd be pretty much in line with the market.

Forget changing the format, just charge prices for the beer that are roughly in line with what everyone else charges for their beer. I don't feel like that's a crazy thing to ask...

 

I also would love to see their beers canned, or bottled in a 12oz format. I've had lunch a few times, in bottles and on draft. Very nice beer, but at $8-9 a bottle, I wont be buying any more.
I'd love to try dinner, just not interested in driving a couple of hours on a certain date to get it.

 

For some reason I thought cans were, I stand corrected.

Edit: some quick googling seems to suggest that it’s not clear which is more environmentally friendly when transportation costs, actual recycling rates, etc. are factored into the equation.

 

My wife and I make a day out of it.
We'll hit Marcy's diner in Portland, grab some bread from When Pigs Fly and definitely get a lobster roll somewhere. So much better than waiting in some line

 

Bumped into a MBC sales person grabbing a beer in Montpelier one night. I explained how I liked their beer, but couldn't reason making the purchase when Peeper is twice as expensive at Heady. She gave me some bullshit answer about how when people get out of work and want the perfect beer to unwind the price discrepancy isn't as important blah blah blah.

Jack's Abby used to have the same format, then they went to 4 packs of 16 oz bottles, and then 12 oz bottles, and now cans. Their prices all dropped as they expanded. They evolved!!

I will never purchase another MBC bottle until they change their format.

 

ya, they're all stuck-up douches..

 

Ya! Not like us!

 

While glass is a very recyclable product, the reality is that very little glass that ends up in the recycling stream is actually recycled. With the move towards single stream recycling, the glass that is collected often breaks, which makes it very difficult to sort into the various colors, which is necessary for proper recycling and reuse. Additionally, the glass in single stream becomes heavily contaminated with paper and other bits and pieces of material in the waste stream, which makes the glass very difficult to clean and market as a recyclable product. Often, the facilities that are used to sort the single stream into individual wastes for recycling are designed to break the glass into small pieces so that it can be used at cover material at landfills.

Glass collected at redemption centers, however, is very clean, easy to separate, and is highly recyclable. Unfortunately, the overwhelmingly vast majority of recyclable glass bottles don't end up at redemption centers.

I have brought these issues up to them via email, as I don't see the use of glass bottles as following their "do what's right" motto. The response I received was clear in that they don't intend on canning.

 

Say middle of the road price is $8.00 a bottle for lunch here in MA. 500 ml is just like 16.9 oz or so. When is the last time you paid $ 32 for a 4 PACK OF 16 OZ CANS !!! I would say never ever at retail. I balk at the NY stuff for $22, the other half. So many great options, really. Without being raked over the coals. Want to bet they go under? 1-2 years?

 

Sounds like they are all sucking each other's peckers up there at MBC. My guess is a staff reduction or two might move them into cans...

I agree about the perfect beer part though. The problem is none of their beer is close to that measure.

 

I'd buy the hell out of Another One 4-packs at Night Shift-esque prices.

 

I still enjoy Lunch and Another One, but those purchases are usually draft where MBC is expensive but not a huge outlier in price per pint. Whenever I see MBC in stores, I just shake my head and move on. I'd buy more if there was any semblance of value. As many have said, it's not even close to the case right now.

 

I find Dinner, Lunch, Mo, Another One and A Tiny Beautiful Something to be magnificent beers. There's no such thing as a "perfect" beer, but MBC's hoppy offerings are all really damned good.

Problem (lol) is that a lot of breweries make really damned good beers, too, and for less money in more convenient packaging. Even if they'd just go to, like, 4-packs of 12-oz bottles, like St. Bernardus or Weyerbacher or any number of excellent breweries, with glass and recycled + recyclable cardboard carriers, they'd get a lot more of my money. In theory, that'd also get them moving off shelves faster, so the shelfies wouldn't be old and muted.

 

The fact that, notwithstanding some of the folks on this site, Lunch continues to move at the pace it does just reinforces my view that consumers act so irrationally when it comes to packaging, with the same folks gladly forking over $8 for a bottle who would never even think twice about paying anywhere near $30 for a four pack, even though it's the same dang price point.