Marketing Tools for a Taproom

Good selection and good prices. If I was in the area I would definitely stop by.

 

If you're not open, probably lose the opening in November line. But like that tap list. Good mix of beers and as a Bostonian that hates paying $7+ for every beer, those prices are great.

 

Know your customer bases preferences. Are you not offering any macro stuff at all?

I'm not sure how or if you would dumb things down for those that are brand new to craft beer. What is your target audience? Those that like craft and have no options around them? Or maybe turning macro junkies into lovers of craft?

Is Snapshot the closest and lightest thing that many will want to go?

I'd say for me if I were new to this craft thing. Have a concise menu that explains the styles and or descriptor of the beers on tap. Possibly offer sampler trays at a certain price point.

Other than that, that tap list is not too shabby (I would like more of the lighter styles if you want to turn some people into what craft is all about). Or keep it as is and let those that already like craft, expand their horizons.

You went and jumped way OVER and past the "crafty" type places that try to do both, and landed right into beer geek heaven. So for better or worse, I think you will know in a month or two, what is selling, what isn't. Maybe have a comment card for beers and/or styles that people would like to see on their next visit.

One last suggestion. Possibly let people know how big of a keg you have of these beers. Will be they rotating to something totally different? IE, are any of these core offerings? I think people may like to know that their Founders Breakfast Stout is running low, so they better buy and drink it NOW. I'm not sure how you convey "rarity" without causing chaos.

 

I think it's perfectly reasonable for a craft bar to have a few macro bottles available. I think it's a responsible decision if you want to test your market and see how the sales breakdown. If you're in PA, just throw some Yuengling bottles on there and cover your bases.

 

I like the lineup, I'd have to try quite a few. I'd suggest adding another column for beer type (Stout, IPA, Porter, etc). The name doesn't always say, and some folks may be inexperienced and need the help narrowing down what they may like. You might also consider including a column for IBU if it is known. I'd suggest making the price format consistent - say $5.00 not just $5. Makes it line up better with the beers that are $5.50. Lastly, get away from things costing $3.99, $11.99. Sounds deceptive - round up to .00 or down to .75 or .50.

 

Use Beermenus, serve half pours and always have a great taplist. If you have these, they will come.

 

All of the above plus one thing that hasn't been mentioned - LUCK. It's a lot easier with it than without it.

 

Are there any good bottle shops or breweries in your area - or grocery stores w/ good beer selection? Go connect w/ the local beer community to build awareness, word of mouth referrals, etc.

For connecting directly with customers, I recommend Twitter. Great way to build a community - but you have to be active and true to your brand.

Also, maybe send out a press-release to any local blogs, community newsletters, etc. Invite community influencers to check out your space, then let them review. I live in a large city, but the way I find out about new beer spots is via neighborhood focused social media.

If there's a thirst for good beer in your area, and you're offering that tap list, I have confidence folks will find you.

 

If your local newspaper has a restaurant/nightlife blogger, reach out to them. They're usually friendly to post about openings without feeling the need to review or anything beyond a basic "new bar opening..." post.

 

Great tap list man, but I especially have to compliment on your including prices.

Its not a complete deal breaker for me, but places that don't post pricing feel a little shifty to me. Its almost as if they're counting on some unsuspecting costumer to order a big beer only to stunned by the price when the tab hits the table...too late at that point.

 

To expand on those that offered FB, Instagram, etc. Read books about this stuff. Make it 'social' and keep it 'social'. Make it a conversation and don't always make it a 'push' post (X is on tap, Enjoy our burger, come see the games, etc.) but add in 'pull' promotions (get a free draft with a burger, free kids meal with adult entree, etc.).

Always...ALWAYS be on top of social media!

I took a quick look at the FB page. Someone commented/asked about growler fills. Respond as quickly as possible. Someone else posted about going. Comment back and ask them how it was.

Good luck!

 

We enjoy variety - it's the spice of life - and we want you to enjoy variety as well, especially when it comes to beer. At Humboldt Beer Depot, we have a 24-tap draught system with four permanent draughts, a selection of 20 rotating on-tap options, and two Cask Engines for some old school variety (we told you we enjoyed the spice of life). All draught beer is served in either 5, 13 or 16 oz pours (depending on style). A wide selection of bottled beers range in size from 12 oz to 25 oz (750 mL).

Here's a more SEO-friendly version of your lead paragraph based on the search terms 'beer' 'tap' and 'draught' since it's unlikely that anyone would search for something like "beer on faucet humboldt", but there's a chance they'd Google something like "beer on tap in humboldt" or even "humboldt depot draught list". Trying to think like an "average" customer is the key to successful marketing in any industry. Again, keeping your online list up to date is critical to web marketing. Google serves updated sites waaaaaay higher than something that hasn't been revised in months.

I'd also recommend changing the page title to something like 'Beers on Tap - Humboldt Beer Depot'.

Just a couple suggestions. Nice looking site, solid tap list. Good luck!

 

A good clean web site with up to date info goes a long way. I recommend Wordpress to run the site and the EM Beer Manager plugin to list your latest stuff on tap: https://wordpress.org/plugins/em-beer-manager/

Untappd linking works well too: https://wordpress.org/plugins/untappd-checkins-widget/

I *really* wish BA would get a plugin working in Wordpress... "hint hint"

 

I think it looks great.

 

Looks good, but could use a bit more on the food side. If you serve it they will come....and drink....and eat....