Mass. regulators pester Notch about liter beers

Discussion in 'New England' started by huuvola, Jul 25, 2014.

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  1. huuvola

    huuvola Zealot (715) Oct 29, 2005 Massachusetts

    Ah, another fine example of the ABCC protecting our fair Commonwealth from the evils of Happy Hour. They felt that serving beer in liter mugs for a special event would violate the state's Happy Hour law (I assume because they thought that this would constitute special pricing for a beer -- pricing and/or glass size that is not otherwise available during the month). Good lord.
    • The Alcoholic Beverages Control Commission threatened to put Firebrand Saints in Cambridge under surveillance yesterday to ensure it did not go ahead with plans to host a liter-mug patio party last night with Bay State beer maker Notch Brewing Co.
      The board argued the promotional mugs used to serve the low-alcohol “session beers” that are Notch’s speciality ran afoul of happy-hour regulations, after reading about the party plans in yesterday’s Herald.
    http://bostonherald.com/business/business_markets/2014/07/regulators_foaming_over_liter_beers

    I like the workaround:
    • As of press time, the party was in full swing, with the following workaround in place: patrons had empty liter mugs, bought full pitchers of session beer, and poured them into the mugs, Lohring confirmed.
     
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  2. audioserf

    audioserf Initiate (0) Sep 3, 2010 Connecticut

    Whew, that was close, people almost had fun.
     
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  3. geocool

    geocool Savant (1,233) Jun 21, 2006 Massachusetts

    If liter mugs of session beer are such a great idea, they should sell them all the time. I'm not going to hate on the ABCC for this, there's plenty else to worry about with them.
     
  4. Andrew041180

    Andrew041180 Initiate (0) Mar 15, 2013 Massachusetts

    That's the kind of innovation that makes this country great.
     
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  5. geocool

    geocool Savant (1,233) Jun 21, 2006 Massachusetts

    With all due respect, "a pint of beer with 10 percent alcohol" is nowhere near "no problem." It may not be illegal, but it is far from a good idea and consequently not available in any of the places I frequent.
     
  6. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    Yeah, it's a terrible idea because they'd have to price it at about $20 given Boston prices.

    Pints of ~10% abv beer are easy to find in places with more reasonable prices.
     
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  7. Andrew041180

    Andrew041180 Initiate (0) Mar 15, 2013 Massachusetts

    Where would I have to go to find such a place? Just curious. I'm not accustomed to places with more reasonable prices.
     
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  8. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    CO, AZ, even CA have places that don't automatically drop the pour size and bump the price at the hint of the word "imperial." Maybe finding a 10% beer in a pint is hard, but 8-9% is easy. Pliny, for example, is $4.50/pint (before happy hour discount). Similar prices at Bear Republic.
     
  9. Andrew041180

    Andrew041180 Initiate (0) Mar 15, 2013 Massachusetts

    I have been fortunate enough to visit both places and I remember the prices being about that. The 10% just stuck in my head and I wasn't considering the 8-9% range. When my wife and I walked out of Bear Republic during Happy Hour we looked at each other and grinned, partly because of the awesome beer, partly because we felt like we had robbed the place.
     
  10. huuvola

    huuvola Zealot (715) Oct 29, 2005 Massachusetts

  11. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    From the article:
    The response from the ABCC? "We didn't make the call." But no clarification on any of the three questions that would actually help people understand the law and its enforcement. Even if the answer were "it depends," that would have been more helpful than radio silence.
     
  12. bleakies

    bleakies Maven (1,355) Apr 11, 2011 Massachusetts

    He's not talking about whether it's a good idea or not. He's saying you can get served a pint of 10% brew easily enough, but it isn't easy getting served two pints worth of beer which together will still have less alcohol content than that one 10% pint.

    Whether or not that's accurate is debatable. At the bars I frequent, potent beers tend to be served in smaller increments than a full 16 ounces, but I only go to a handful of local bars and they're pretty craftcentric.
     
  13. bleakies

    bleakies Maven (1,355) Apr 11, 2011 Massachusetts

    (Also, I'm guessing this event featured Notch's new Hootenany berliner weisse, which clocks in at a robust 3.3% abv, as I recall. I like it a lot.)
     
  14. barroomhero1977

    barroomhero1977 Initiate (0) Nov 2, 2010 Rhode Island

    If you find a pint-only bar, you can sometimes find the better "deals" on stuff. I know the Scurvy Dog in Providence sells only pints and I remember seeing Devil Dancer in there for $10 for the pint. Sort of dangerous with a pint of 12% beer, but I know plenty of people happy to see it. You can find them but they are few and far between these days.
     
  15. Justin42

    Justin42 Initiate (0) Apr 3, 2013 Massachusetts
    Trader

    Whole Foods in NYC served pints of BCBS a couple years ago. I split one with my girlfriend.
     
  16. BigStein88

    BigStein88 Savant (1,059) Nov 5, 2007 New Hampshire
    Trader

    Eh, pints are fine, but Holy Grail, right here in Epping, NH, was serving 20oz Enjoy By's for less than six bucks last time it was here....now that is a deal.
     
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  17. dennho

    dennho Initiate (0) Oct 29, 2006 New York

    It happened to me at Prezo's in Milford once when I went out to eat with the wife. They tell you the serving size of all their higher ABV beers on the menu but every beer I ordered came in a 16oz pint glass. Must have been a mistake. Good thing my wife doesn't drink.
     
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  18. ChrisLohring

    ChrisLohring Initiate (0) Jan 25, 2010 Massachusetts

    "You can..." is not the same as "You will..." The comment "you can be served a 10% ABV beer in a pint" was in the larger context of how ABV is not considered in serving size regulations within MA.

    We still don't know who called to shut down the liter mug night at Firebrand, and the Herald is still trying to get more details and will report on this next week. The ABCC did contact Firebrand on Friday, and it was communicated to them that liter pours are allowed under MA law.
     
  19. JrGtr

    JrGtr Pooh-Bah (1,775) Apr 13, 2006 Massachusetts
    Pooh-Bah

    I was at one place and saw DFH 90min on tap, so ordered one., I was expecting a smaller serving - 12 or even 10 ounce.
    It came in imperial pint - 20oz serving this place has standard. I had to take a walk for a while before driving home, and I was a one and done that evening.
     
  20. geocool

    geocool Savant (1,233) Jun 21, 2006 Massachusetts

    I guess the liter pour, and the legendary "10% ABV beer in a pint" have two things in common: they are both legal, and they are both not a good idea. Bar and pub owners should be using common sense here and trying not to overserve patrons. And I don't think we should be asking the ABCC to start including ABV in their serving size calculations, or even calling attention to the disparity. That kind of regulation is not likely to result in more freedom for consumers.
     
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