"Micropub" System..thoughts?

I think some people like you might not go back (I prob wouldn't either by your description of the beer). Yet I'm sure that some people do like this beer. But in the end money talks, they will probably go out of business, so you won't have to be angry anymore

All in all, I am not against it, just don't see it being successful.

I also think having the phrase "taste aside" in the poll makes it hard to vote.

 

On the Micropub page they don't claim to be anything that they aren't. Even saying that it's for businesses that don't want to be thought of as a "brewpub". I look at it as the difference between a restaurant that makes it's own bread as opposed to an actual bakery. The problem seems to be in how it's being used, or rather how the business is marketing it's use.

 

After reading the OP's post, I'm wondering why it took so long for someone to come up with something like this. There's always someone out to try and fool enough people to make a quick buck. Bottom line, after reading about how similar the beers were, I do believe there will be takers, however, I don't think any established, traditional breweries need to worry. And I don't believe beer made this way would qualify as a craft beer, as per the guidelines of the Brewer's Association, or whomever it is who makes the rules.

 

Or a food establishment that claims its bread is home baked, meaning the dough is delivered and they bake it into bread as opposed to home made, meaning everything is done on premises from scratch. It's a marketing technique that works since it continues to be utilized.

 

If the beer was great, yeah I'd go there for a pint every now and then. Sounds like from the above that 1) the beer is not good and 2) all their beers taste the same not good. The second point suggests to me they either may not be doing a great job of cleaning their equipment between batches or have no plan beyond throwing things in and hoping for the best. That ends the conversation for me and I wouldn't go back. If some time passed and I hear they improved they would get a second chance though.

I have no problems with this brewing method in theory I guess, seems plausible it could be used to make good beer by right people, no? Not every place can jump into full on brewing right away and maybe this is just a first step for them.

 

It definitely works. Just look at how many "famous clam chowder's" or "Grandma's Peanut Butter Pie's" come on the back of a Sysco truck. I'm sure if there was a Chowder Advocate they would call out places all the time and none of their members would ever eat chowder at those places. But the vast majority of chowder eaters and beer drinkers don't really care that much, so quick, easy, and cheap remains an attractive option for business owners.

 

some people are under the impression that craft brewers are making beer the hard way because they have some quaint nostalgia for the past.

couldn't be further from reality.

good beer is made with a lot of labor using methods that have been perfected over millennia. most all shortcuts have already been implemented. if anyone could make good beer with a glorified Mr. Coffee, then you'd see a lot of these systems. but the beer sucks. so not too many people are interested. there is an ass for every seat. some people will pay for crappy industrial beer. good for them. call it craft beer though, and it just doesn't work very well.
Cheers.

 

It could be worse.... How about 110 micropub beers?

http://www.sacbee.com/2013/11/12/5902893/auburn-entrepreneur-taps-into.html

 

It would be the McDonalds of beer. The nice thing about beer is that the human hand is instrumental to the finished product, so is technique and so is the quality and terroir of the unique ingredients used. The brewer can actually create. This sounds like cup o' soup. it's hardly the same thing or even close.

 

So what is the name? You can google breweries, and get a list, but that still doesn't help. Maybe I should have tried searching "fake brewery using micropub system that DrinkSlurm doesn't like"?

 

Regardless of this place in particular, this concept (aside from unique installations like the military) makes me disgusted. What are your thoughts on this Micropub concept?

The only thing I can say is review the place and shame it and name it. same with the beer. To many folks overrate places now.

 

Right my going back would depend only on how the beer tastes!

 

Conceptually this is like extract brewing except they are shipping concentrated wort around by what I gather. Maybe the quality of that concentrated wort is the problem plus the "anybody can do this" mentality? With the quality of malt extracts and powdered malts available these days, there's no reason you can't make a palatable brew from extracts. Why bother shipping concentrated wort to feed this system? Why not just use extract brewing - it really isn't all that different. Maybe this is a problem with ingredient quality and operator knowledge (or lack thereof) and not so much with the "system" itself.

And yes - it's marketing. As a New England home boy to the core, there's nothing worse than a misrepresented "authentic made in granny's kitchen" white clam chowdah (I have no idea what that red Manhatten stuff is...) that comes premixed in a pouch

 

If I knew BEFORE going in, by reading a accurate and truth honest review. I would never waste my time even going to that place. Still we BA's are like what 0.1% of the beer drinkers out there? In fact my favorite thing to do at craft bars is poll folks about this web site and RB. In Florida RB is ahead like 5 to 1. No idea why. no its not a scientific poll, lol. Almost all have heard of Yelp though....smart phones are everywhere but in my hand here.

 

Aww man, I was in SoNo last month and I didn't even hear about this place?? Bummed I didn't get a chance to see it, sounds like a real trip.

 

to me that sounds like the beginning of the end of this bubble of craft beer growth.