Mikkeller Bar Possibly Targeting Brooklyn

Discussion in 'Mid-Atlantic' started by Moopband, Sep 22, 2015.

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  1. Moopband

    Moopband Initiate (0) Jul 20, 2010 New York

    Rickythejeweler likes this.
  2. Kanger

    Kanger Zealot (521) Sep 3, 2013 New York

    dar482 likes this.
  3. markgugs

    markgugs Initiate (0) Dec 20, 2006 New Jersey

    interesting indeed, since they hate one another

    I always thought Mikkel chose SF and Jeppe Brooklyn for a reason. that reason being to be as far away as possible from one another
     
  4. BeerWorld

    BeerWorld Aspirant (232) Feb 20, 2008 New York

    They should do a collaboration beer :rolling_eyes:
     
    Sheppard likes this.
  5. BeerIsLife000

    BeerIsLife000 Initiate (0) Nov 22, 2014 New York

    Mikkel was supposed to be a brewer and Jeppe was supposed to be the bar owner. Then Mikkel opened a bar and they stopped talking. Then Jeppe started a brewery. Then they both started putting bars where the hipsters are.
     
    ONovoMexicano likes this.
  6. ONovoMexicano

    ONovoMexicano Poo-Bah (2,831) Jun 14, 2012 New Mexico

    Yeah, "hate" each other. I don't buy it.
     
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  7. Sheppard

    Sheppard Meyvn (1,123) Mar 16, 2013 Virginia
    Trader

    It seems like the WWE of brewery marketing at this point.
     
  8. markgugs

    markgugs Initiate (0) Dec 20, 2006 New Jersey

    I mean, I won't pretend to be in their heads or know firsthand, but their disdain for one another is pretty well-documented. Great article in the New York Times Sunday Magazine from a couple years ago explains some of the background to the family feud.
     
  9. ONovoMexicano

    ONovoMexicano Poo-Bah (2,831) Jun 14, 2012 New Mexico

    That's actually where a lot of my skepticism developed. The whole feud seems a tad contrived. Got them some good publicity.
     
  10. JosephThompson

    JosephThompson Initiate (151) Nov 29, 2011 New Jersey

    For twins who hate each other, they seem to do a great job stocking each other's products. :wink:
     
  11. ONovoMexicano

    ONovoMexicano Poo-Bah (2,831) Jun 14, 2012 New Mexico

    Yup. Another thing that makes me skeptical.
     
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  12. Kanger

    Kanger Zealot (521) Sep 3, 2013 New York

    Yeah the feud thing got blown way out of proportion. In fact that's when I first heard about those guys.
     
  13. Hirshi

    Hirshi Aspirant (246) May 1, 2012 New York

    These guys are in cahoots, Torst/Jeppe will only see more business with the arrival of a Mikkeller bar in Brooklyn.

    But why bother tweeting about it if you were actually feuding with this guy...
     
    Kanger likes this.
  14. nicholasofcusa

    nicholasofcusa Initiate (0) Jan 14, 2006 Pennsylvania

    Yet they were standing next to each other for the accompanying photo. The "feud" is good for publicity and marketing.
     
  15. pinyin

    pinyin Disciple (361) Sep 19, 2013 New York

    yeah, a basic marketing gimmick that has fooled a lot of people.
     
  16. BeerIsLife000

    BeerIsLife000 Initiate (0) Nov 22, 2014 New York

    Not a feud if you're not talking about eachother. I think it's 50/50 marketing and real
     
  17. Rickythejeweler

    Rickythejeweler Disciple (344) Dec 1, 2009 Maryland

    Any updates on the potential Mikkeller Bar in Brooklyn?
     
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