Milk Stout in a carton

Discussion in 'Beer Talk' started by EricLiPuma, Nov 24, 2014.

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  1. Uniobrew31

    Uniobrew31 Zealot (525) Jan 16, 2012 Pennsylvania
    Trader

    Gimmick, I don't see the can craze progressing into widespread carton experimentation.. Although I wonder what they lined it with?
     
  2. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    I believe it would be a small limited release so not something that would need to catch on necessarily.
     
  3. ONovoMexicano

    ONovoMexicano Poo-Bah (2,831) Jun 14, 2012 New Mexico

  4. Rekrule

    Rekrule Defender (645) Nov 11, 2011 Massachusetts

    I can't find a reference to that brewery on google at all. I think it's fake.
     
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  5. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    Haha it is fake it's only a concept
     
  6. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    I am wondering would it even be possible? Say the carton was aluminum lined
     
  7. Rekrule

    Rekrule Defender (645) Nov 11, 2011 Massachusetts

    I hoping it's not possible. One less gimmicky BS thing to deal with making craft beer look idiotic.
     
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  8. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    Don't worry it's just a concept I created it would never go to market. I just wanted general feedback on it as a novelty item.
     
  9. lester619

    lester619 Devotee (470) Apr 17, 2009 Wisconsin

    Why?
     
  10. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    For a package design course I'm taking
     
  11. lester619

    lester619 Devotee (470) Apr 17, 2009 Wisconsin

    I wasn't expecting you to have a practical reason. I kind of feel like an a-hole now.
     
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  12. tkdchampxi

    tkdchampxi Meyvn (1,052) Oct 19, 2010 New Jersey

    I think this would be cool.
    Is it a gimmick? Yes.
    Is it a gimmick that relates intelligently to the product from a design standpoint - also yes!

    It's better than this, at least:
    [​IMG]
    The End of History
     
  13. MrIncognito

    MrIncognito Initiate (0) Jan 30, 2008 Virginia

    I dig the concept if it was properly lined, sealed, etc. I think it's be cool to try
     
  14. 4DAloveofSTOUT

    4DAloveofSTOUT Poo-Bah (2,749) Nov 28, 2008 Illinois
    Society Trader

  15. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    Those are crazy!
     
  16. papat444

    papat444 Initiate (0) Dec 28, 2006 Quebec (Canada)

  17. MostlyNorwegian

    MostlyNorwegian Zealot (546) Feb 5, 2013 Illinois

    Not sure how many volumes of co2 pressure such packaging can handle. But. Sure. As long as you can find a way that a brewery or perhaps taproom would want be able to get beer into that kind of vessel. I think it'd be tits.
     
  18. JohnnyChicago

    JohnnyChicago Champion (808) Sep 3, 2010 Illinois

    Realistically, it would be nigh impossible to do. Packaging for beer must be able to hold hold immense pressures. Milk is flat and can be held in a paper/plastic carton. If it was a heavy duty plastic/metal container, holding the necessary level of pressure would be possible, but extremely cost inefficient. They do have plastic bags that can hold great pressures, which could be used as a sort of 'bladder' but this would warp the shape of the carton, ruining the effect, unless it was much smaller than the carton (also inefficient).
    Light blockage and portability are vital, but the most important aspect of proper packaging is assuring that you can contain the pressure. Cute idea, but impractical. Some kind of milk jug-inspired aluminum bottle seems more practical. Not sure if that is relevant to your assignment, but i hope it helps.

    TL;DR - It would blow up.
     
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  19. jesskidden

    jesskidden Poo-Bah (1,935) Aug 10, 2005 New Jersey
    Society Trader

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  20. Beef_Curtains

    Beef_Curtains Devotee (471) Oct 14, 2013 Ohio

    You could walk down the street drinking beer and everyone would think it's milk. sneaky.
     
  21. kylelenk

    kylelenk Initiate (0) Apr 17, 2012 Michigan

    I used to work for Boxed Water is Better and know enough about aseptic carton packaging to know that this is almost impossible. I think the pressure would be enough to compromise the integrity of the carton.

    Most carton machines in the US are quart size, we had to purchase a custom machine because the cartons we used came from Europe (16.9oz).
     
  22. EricLiPuma

    EricLiPuma Initiate (0) Nov 12, 2014 New Jersey

    Thanks for all the great replies. I think the only option that could work would be if it was lined with aluminum on the inside to reinforce the carton. Although it would be very costly, as a novelty item I think it could have some success. Another idea I thought of to go along with the cow theme was "Chairman Cow's Imperial Rice Lager" haha.
     
  23. Brutaltruth

    Brutaltruth Poo-Bah (3,131) Mar 22, 2014 Ohio
    Society

    I recall a brew from Africa that was in a carton, perhaps sorghum, but not certain.....sounded rather ummm....thick and chewy.
     
  24. TonyLema1

    TonyLema1 Poo-Bah (1,796) Nov 19, 2008 South Carolina
    Society

    My local pub in England used to send me home with pints of lager in what looked to be a milk carton to-go box...this was around 1982-84
     
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  25. jesskidden

    jesskidden Poo-Bah (1,935) Aug 10, 2005 New Jersey
    Society Trader

    Then they'd have to line the aluminum with the same water-based polymer lining, or similar, that they use on aluminum beer cans.
     
    EricLiPuma likes this.
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