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Discussion in 'Beer Talk' started by EricLiPuma, Nov 24, 2014.
Gimmick, I don't see the can craze progressing into widespread carton experimentation.. Although I wonder what they lined it with?
I believe it would be a small limited release so not something that would need to catch on necessarily.
I thought this was a thread about Carton of Milk Stout from Carton.
I can't find a reference to that brewery on google at all. I think it's fake.
Haha it is fake it's only a concept
I am wondering would it even be possible? Say the carton was aluminum lined
I hoping it's not possible. One less gimmicky BS thing to deal with making craft beer look idiotic.
Don't worry it's just a concept I created it would never go to market. I just wanted general feedback on it as a novelty item.
For a package design course I'm taking
I wasn't expecting you to have a practical reason. I kind of feel like an a-hole now.
I think this would be cool.
Is it a gimmick? Yes.
Is it a gimmick that relates intelligently to the product from a design standpoint - also yes!
It's better than this, at least:
The End of History
I dig the concept if it was properly lined, sealed, etc. I think it's be cool to try
I dig the novelty of that... the big question is that is that beer any good?
Those are crazy!
Me as well
Not sure how many volumes of co2 pressure such packaging can handle. But. Sure. As long as you can find a way that a brewery or perhaps taproom would want be able to get beer into that kind of vessel. I think it'd be tits.
Realistically, it would be nigh impossible to do. Packaging for beer must be able to hold hold immense pressures. Milk is flat and can be held in a paper/plastic carton. If it was a heavy duty plastic/metal container, holding the necessary level of pressure would be possible, but extremely cost inefficient. They do have plastic bags that can hold great pressures, which could be used as a sort of 'bladder' but this would warp the shape of the carton, ruining the effect, unless it was much smaller than the carton (also inefficient).
Light blockage and portability are vital, but the most important aspect of proper packaging is assuring that you can contain the pressure. Cute idea, but impractical. Some kind of milk jug-inspired aluminum bottle seems more practical. Not sure if that is relevant to your assignment, but i hope it helps.
TL;DR - It would blow up.
"Milk Carton" type packaging has been used in the past for growlers. These were used in the 1970-80s:
Round cardboard "containers" were even more prevelant. See my Cardboard Containers Used for Draft Beer To Go webpage for examples, part of my Post-Repeal Growler page.
You could walk down the street drinking beer and everyone would think it's milk. sneaky.
I used to work for Boxed Water is Better and know enough about aseptic carton packaging to know that this is almost impossible. I think the pressure would be enough to compromise the integrity of the carton.
Most carton machines in the US are quart size, we had to purchase a custom machine because the cartons we used came from Europe (16.9oz).
Thanks for all the great replies. I think the only option that could work would be if it was lined with aluminum on the inside to reinforce the carton. Although it would be very costly, as a novelty item I think it could have some success. Another idea I thought of to go along with the cow theme was "Chairman Cow's Imperial Rice Lager" haha.
I recall a brew from Africa that was in a carton, perhaps sorghum, but not certain.....sounded rather ummm....thick and chewy.
My local pub in England used to send me home with pints of lager in what looked to be a milk carton to-go box...this was around 1982-84
Then they'd have to line the aluminum with the same water-based polymer lining, or similar, that they use on aluminum beer cans.