Most identical two labels

Hats off to you for that .

Been in the art world , both street and in the glitziest of galleries, my whole life .

 

It’s funny when you think that Sierra’s offerings were pretty much the same from the early 80s up through about 2007 when they introduced Torpedo. Not much need for graphics department if you’re using the same eight or so labels for all of your beers.
Obviously things are different these days with a lot more labels, but there’s still probably not enough work to have an in-house graphics department.

 

Hard for me to see a brewing company hire on a specialty department when there are probably a lot of design firms who they can pay to do the job.

That said, my favorite local's co-owner is a graphic designer who designs all of their labels and marketing -- but I'd bet she has a stable of printshops and apparel production shops she deals with.

 

I wonder who has the best lawyer and the most money to fight this one out?

 

There's a brewery in my area called Dreamstate. They use an astronaut as their logo.. he's on a bike, he's on the moon, he's on a giant rubber duck.. surfing astronaut.. COMING SOOON

 

Did anything ever come of this? I’m wondering if Sierra Nevada even knows.

 

Goodie Mob named their album after C-Lo left after this.

 

Was Sea Quake founded after DFH Sea Quench was released? Maybe @SamCalagione should get in on this action.

 

When has that stopped any litigation in this country, though?

 

Potential follow up here.





The two breweries put out this collaboration that features astronauts on the label. No idea is it's related, but it's interesting and seems likely

 

That's pretty funny. Cool of them both to (apparently) sort anything out and do a collaboration.

 

Thanks for posting, I was just wondering what happened with this, it’s looks like they saw the similarities between the two labels and made a collaboration to celebrate it. I think that was a one and done beer for Sierra wasn’t it?

 

I've only seen it once

 

AI could/should/would have that encyclopedic knowledge.. "Here's our new beer's label. Does it resemble anything already on the market?" Maybe AI hasn't evolved to that point yet, but if not it's damn close. In this day and age there's no excuse for "accidentally" co-opting someone else's intellectual property.

 

Lazy? There’s like ten million different brands

 

Seaquake is a fellow California brewery, and as this threads history has shown is being updated. One they have also collaborated with. So, it did bring some additional tourism to them.

 

Ommegang Neon Gleam
Brewdog Neon Dream

labels aren’t strikingly similar but I was a little surprised to see these two beers on the shelf at the same time.