My God! Do we need another "boozier" beer?

I think BMC needs to realize that we're not drinking higher alcohol beer to get tanked. Higher alcohol beers are gaining in popularity because the styles of beer which typically have higher alcohol contents are simply better tasting beers with more enjoyable flavors. Getting drunk is simply a bye-product of drinking an enjoyable beer (at least for me). If I wanted my beer to taste like grain alcohol, I would just drink something out of my medicine cabinet.

 

There are a large subset of people who do just that. I see it at craft bars all the time. This group includes people who also enjoy the taste and people who drink it despite the taste. This will work on some level and they know it.

 

After reading your thread title, I thought, "Absolutely, as long as the end product tastes fantastic, celebrates an artisinal touch and..." then I opened the thread and saw the article.

(sigh).

 

If you're including all beer drinkers in that statement, I think you're mistaken.

 

I totally disagree with this. The flavours of high-alcohol beers may be more intense, but that doesn't make them intrinsically better tasting. That you prefer those flavours is purely a matter of personal taste.

I quite like the restraint of beers like Augustiner Helles or Harvey's Mild. You couldn't get their flavours with a shitload of alcohol.

Using cooking as an analogy, buy your logic the only worthwhile food would be loaded with spices and incredibly intensely flavoured.

 

I don't think we are the target audience for this product...

 

Miller Fortune will be my new craft beer of choice! It's so fancy! I just wish it had a red bottle instead of a black one so more people could see me enjoying that fine beer!

The fact that this is 6.9% ABV is hilarious and awesome I can't wait to get wasted!

 

A few weeks ago when I was at my local TW I overheard a guy asking the employee there what beer he would recommend that would get him drunk the quickest. When asked what kind of stuff he liked to drink the guy just stated "whatever beer just gets me drunk fast man". So clearly there is some market for no taste high ABV beers out there.

 

Keep your BCBS and 120s... I want Miller Fortune

 

Everyone I know that drinks Bud Light Platinum seems to make it a point to let me know that it has a higher alcohol content than regular Bud Light and that they can now drink fewer BLPs and get just as drunk.

In a taste test between BL and BLP, I don't think anyone really cares.

 

I completely agree, Rekrule. I work in a craft beer centric bar and can explicitly recall someone just yesterday who purchased and drank an Avery Uncle Jacob's Stout because it "did the job." Mind you, this person hates stouts but bought and consumed it for the effects of the alcohol.

 

I think there's a group of people (a younger version of myself included) that said "Well if I'm paying a premium for this, it had better get me drunk." So this allows BMC to keep the masses buying BMC.

Meanwhile, we'll actually enjoy our 4% lambics and 6% saisons.

 

agreed. If i ever plan on just drinking to get drunk and want to toss something into the mix, its always the first thing I drink that night so I can enjoy it and savor the flavor ie. the other night, we drank a chocolate rain and then proceded to drink lil sumpin sumpin the rest of the night. I would never finish off the night with a chocolate rain or even drink it while im already somewhat tipsy just for the sake of using that 19% beer to get me wasted

 

Took the words out of my mouth, only the analogy I was going to use would be that if there's more flavor in higher alcohol drinks then vodka must be more flavorful than KBS.

 

"The brand name for Smith & Forge is a reference to blacksmithing and forging."

Really? I never would have guessed!

 

Maybe, but "we" aren't a representative sample of BMC's primary demographic. Many (probably most) BMC drinkers are drinking beer for its intoxicating effects.

 

BMC directs its marketing at the lowest common denominator, as most advertising does, especially for products that already have a strong l.c.d. foothold in the market. Therefore, when a BMC drinker sees a higher ABV, they may see it as a better product. Plus, the article says MillerCoors is targeting not only Platinum drinkers, but those who have moved to spirits as well. This is proof that BMC is trying to cast a larger net not only with new craft "breweries" but with their core product line as well. Looks like they're getting more and more desperate.

 

Bingo!

 

I have a buddy that likes to go to craft beer bars with me. He really likes the taste of craft beers over BMC, but he actually does some sort of price-to-ABV ratio calculation in his head to determine which beer he is going to order so he can get the best buzz for the least amount of money. He wishes for the day the bars start putting that calculation on the beer list to make it easier for him to order.

 

I have two comments:

“MillerCoors confirmed the launch today in a memo to distributors that described Fortune as a beer "with edge, intrigue and charisma" that will come in an all-black bottle with an embossed design.”

Maybe you advertising people can answer this question: what’s the deal with black? Black Crown beer, Beck’s Sapphire beer in a black bottle, Fortune in a black bottle?

I took note of: “Still, after rocketing out of the gate in early 2012, Platinum has slowed. The beer controlled 1.15% of the beer category as of mid-July, compared with 1.21% in mid-May, according to IRI, whose figures to not include bar and restaurant sales. Platinum sales fell 24.9% in the 13 weeks ending July 14 to $88.8 million.”

It would appear that beer sales of Bud Light Platinum has slowed down quite a bit after the initial push/advertising for this beer.

Cheers

 

Probably because it looks like a shampoo bottle.

 

I would be willing to bet there are some people who would drink that shampoo if 6% ABV was prominently displayed on the bottle!

Cheers!

 

FTFY

 

They already do its called fantome !

 

The funny part is that 6-7%abv is actually pretty normal for craft beer. Only when compared to BMC's own weak 3-4% light lagers could some "ice" or "premium" offering be considered strong.

 

I don't drink craft beer to get tanked, I drink it for the artistic like flavors that lurk within these vessels of craftsmanship, opening my taste buds to never before thought of delights......right up to about the 4th one, after that I stop lying and accept the fact I'm a fancy drunk with his face shoved in his glass so far that when I tried to smell the beer I sucked a little bit up my nose by mistake

 

Black is classy, man! It says high-end, elegant, premium.

 

If I wanted to keep up on advertising news I would subscribe to Adweek and Ad Age.
I don't need you to post your favorite articles from there.

 

They literally make thousands of IPAs.

I like where you're going with this sour IPA though, you should sell the idea to Trinity.

 

Agreed. I appreciate good beer but I still likes getting drunk .

 

I think they're just trying to keep their regular customer interested with new items.

 

I run into many BMC drinkers that drinker certain beers or malt beverages because they have a highel alcohol content than bud. But I guess you wouldn't drink it for the flavor

 

There's a reason big US beer producers continue to lose market share. These attempted glitzy crap beers will only help them continue to slide. They just keep throwing stupid new ideas/brands at the market in the hopes one really works. Good beer is the last thing on their mind.

 

Bud Light Platinum "dipped" to 88.8 million and constitutes over 1% of the beer category overall?? That's more in sales than most breweries have ever done. Crazy. And I dsiagree with everyone who thinks that this is a ploy for Craft drinkers. I have plenty of friends with little to no beer palates and they will buy and drink lots of this I'm sure. It's just another product that people will buy that fills up sales and well, it's new, so it will sell. Sadly.

 

There is no doubt that Bud Light Platinum shot out of the gate; 1% of the beer category represents a quick take up of market share.

Having stated the above, “Platinum sales fell 24.9% in the 13 weeks ending July 14”. Boy, losing 25% is not an insignificant loss. We will need to monitor this situation to see whether this is just a ‘blip’ or an indication of a trend that Bud Light Platinum has ascended quickly but now is getting to be passé. Only time will tell.

Cheers!

 

If you read this you would realize that MC is going after spirit drinkers not craft on the fencers

 

Oh yeah. It certainly won't last. Then again, maybe it's too "heavy" for BMC summer drinkers haha. We'll have to see where it goes. I do know one thing, however, it tastes bad. I'm excited for the day when it's sales dip so low that it gets discontinued.

 

i. did the same thing

 

When I first read the thread title I thought, "Finally, a thread in which someone else agrees we don't need more high octane craft beers."

If more beer advocate's understood what you posted, I believe the ratings would be more accurate overall.