New beer labels compared to the old ones

Today's labels are a bit more extravagant but it is all due to marketing. They need to sell their beer to male money to make more beer.

 

New doesn't always equal better. Brewers are trying to step up their game to remain in the conversation and improve their shelf presence. Things will just get more desperate. It generally doesn't bother me, but I really hope that a brewery like Anchor doesn't suddenly decide that their look is anachronistic.

 

personally i liked the old two brothers labels, new ones just look too cluttered and lost their rusticity

 

I guess you would vote 'No' for the proposed new mascot who resembles a zombie death-metal Cap'n Crunch?

 

I think the new two brothers labels are dull and bland - the old ones used to catch my eye much more.
I had to ask someone at the store looking for Northwind this year and looking at old vs new side by side I prefer the old ones by miles

 

They are actually re-doing some of their labels at the moment too - new Alpha King on a thread earlier this week.

 

You guessed right, but mainly to avoid another lawsuit.

 

I thought Green Flash's re-design sucked.

 

Sometimes simpler labels, while not as aesthetically cool, attract attention more than a more elaborate label. For example, Stillwater has very neat labels, but walking by a beer cooler I will probably see the Pliny the Elder before I see the Stillwater. If I didn't know either beer, I would probably grab the Pliny first.

Changing a label also attracts attention and may increase sales. I suspect that many people try as many different beers as they can find and a label change might induce people to go back to a beer that they haven't had in a while.

 

New labels for Ballast Point are awesome, love the branding.

 

I completely agree...not a fan of the new labels at all