New Brewery in Middlebury VT

Discussion in 'New England' started by iwantmorehops, Jun 27, 2012.

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  1. iwantmorehops

    iwantmorehops Zealot (739) Sep 25, 2010 Vermont

    Drop In Brewery

    http://www.addisonindependent.com/node/11433

    Just heard about this the other day, does anyone know how they are packaging their beer, or when to expect it? While I like the idea of a brewery/school, I think its odd they are naming their flagship beer "Sunshine and Hoppiness". Adding a third IPA to Vermonts portfolio with sunshine in the name seems more then a little strange, especially with the success of Lawson's.
     
    #1 iwantmorehops, Jun 27, 2012
  2. jamvt

    jamvt Savant (1,150) Aug 5, 2005 Massachusetts
    Trader

    interesting.
     
    #2 jamvt, Jun 27, 2012
  3. youbrewidrink

    youbrewidrink Initiate (0) Apr 9, 2009 Vermont

    I could not agree more, it sounds alot like someone taking advantage of someone else's success. This is suprising coming from an established brewer and teacher.
     
    #3 youbrewidrink, Jun 27, 2012
  4. duchessedubourg

    duchessedubourg Savant (1,181) Nov 2, 2007 Vermont

    You can try Steve Parke's flagship effort at VT Brewers Fest - I see they are on the roster.
     
    #4 duchessedubourg, Jun 27, 2012
  5. FrankLloydMike

    FrankLloydMike Maven (1,308) Aug 16, 2006 Massachusetts

    According to my BA search, there are 53 beers with the word "Sunshine" in the title. From what I've read, Sunshine and Hoppiness will be a Belgian golden ale, and the scale of the brewery will be considerably different from Lawson's. Given all those things, I doubt the intent is confusion or piggybacking.

    Someone correct me if I'm wrong, but this sounds like the first new Vermont brewery in awhile that sounds like it's not going to be focused primarily on hop-forward IPAs and pale ales.
     
    #5 FrankLloydMike, Jun 27, 2012
    brooklynbrews and franklinn like this.
  6. parmck

    parmck Initiate (0) Jan 20, 2009 Vermont

    There's a white board in my office that has been there since 2008 and on it is written, in erasable marker pen so old it has become non-erasable, the words Sunshine and Hoppiness. The "sunshine" is not what is important, the "hoppiness" either...... 'Sunshine and Hoppiness" is the realization of a dream.
     
    #6 parmck, Sep 3, 2012
    jcrrd1, FrankLloydMike, Trevdawg and 1 other person like this.
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