New Glarus Brewing (2019)

A man after my own heart. You should have no problem finding Serendipity. It's currently in season and not limited. Stores may sell out of their current stock but they get replenished. Sadly, they took it off the year-round availability in 2018. Their 2019 release calendar only shows through June.

The funny thing about New Glarus, to me anyway, is this weird mythology that has built up since they went strictly Wisconsin-only. In the state, there's no scarcity; it's not hard to get anything they distribute (except the first wave of SR, later shipments will sit on shelves). Outside of the state, it doesn't exist.

 

My sense over the years is that Serendipity might not turn over as quickly as some others. I picked it up this past weekend at a gas station, but by the time July rolls around, who knows.

 

I'm a liberated guy, so I have no problem crying in public if there's no more Serendipity on July 13.

 

It'll all be there

 

Speaking as someone who doesn't live in Wisco but who frequents it, I think the issue for non-Wisconsinites is that if you only go to a store or two near the border, everyone else from out of state probably is too, so the "big" releases tend to disappear quickly. I've had issues finding things like Serendipity in the past at the places I frequent, so I can understand people who are less familiar with NG thinking the stuff is rare.

 

There is something to be said for out of the way locations. My cabin is 40 minutes north of Madison - last year the grocery in town got 1 case of Strawberry Rhubarb, which I bought over the course of 6 separate visits in 2 months.

 

I remember one of my first encounters with craft beer was 4-wheeling in the Land o Lakes area coming over from the UP, unknowingly (as to their reputation) drinking a number of NG bottles in a convenience store/pizza spot as we were all covered head to toe in dirt. Brought a few bottles back for the blue gill fry later that night.

It was 2-3 years later, after having gone out of my way to trade for a number of bottles over the years, that I even remembered I'd enjoyed a few of them back then.

 

Yeah, that's too far north for the FIBs to be fully dangerous.

 

Well, the Wisconsin Dells are in that region, time-wise from Madison... it's like an extension of Chicago

 

I mean, there are tourists going that way, for sure. But it's not the same as "I'm driving to my cousin's house in Illinois and drove 5 minutes out of the way for NG beer."

I'm not saying it's deep in the wastelands of the frozen north, but it's less convenient to FIB through than, like, Kenosha.

 

Got a place in Land o. Last summer the brother in law and I were in watersmeet and scored some M43.
Ah... swapping tales of ales in the northwoods

 

We have an exciting new brand coming to you in mid-June. Dive into Master Brewer Dan’s lively Kühler! This spontaneously brewed refresher is reminiscent of summer citrus tea. Coolship method achieves a complex depth of flavor in the Belgian Lambic tradition. Brewed in 2017, this Kühler rested one and a half years in Oak casks before capture in this bottle. Three year old noble hops encourage earthy woodland tones from our cave. Expect fresh citrus notes to splash brightly when poured. This innovative style of beer will ship to distributors the 2nd week of June.

R/D release 6/7-6/8. Details about the beer haven't been posted.

 

That beer sounds delicious and perfect for upcoming shit-hot weather. Glad to have something 'concrete' for that R&D weekend I/others have assumed would be the first release.

 

OK, but I need details... stop teasing me about NG goodness and then... yeah, how’s that feel when I don’t finish

Thanks for the info!

 

In the far north, I don't see all the Thumbprints. I only just learned of Break O Day IPA reading this thread today (I don't frequent this forum very often).Haven't seen Strawberry Rhubarb either.

 

We used to say the same thing about cheese headed neckbeards poaching Illinois beer. It all stopped when most breweries woke up and decided to be good neighbors and take just your money and not your gas.

 

As a Chicagoan, it's kinda cool to see FFF, HA, and the like popping up with their less-common offerings in Wisconsin; it means I always have them to fall back on if I miss out on whatever NG beer I'm searching for.

 

Trying to remember from other R&D releases - what time do they release these at the hilltop?

 

At open. 10 a.m.