Odell retires 750ml bottle format

That'd be great if more breweries followed suit.

 

Good riddance. Throw those into smaller formats and lower the price.

 

Odells has always been a favorite,now another reason to like them more. Hopefully this leads other to follow.

 

I have never seen Odell in bombers, but hopefully this is a trend. I'm OK with bombers if the brewer is feeling out the market for a new beer, but when it is shown to be a success it would be great if brewers would switch to 12oz. Bombers often mean a $10 to $25 investment to try a beer, and many seem to be high-ABV to help drinkers somewhat justify the higher cost. This often makes a bomber the equivalent of a six pack of "normal" 12oz 4.2% ABV beers, which is a lot if you're drinking alone.

 

Beergeeks aren't very good at math. The shift in market from 6 packs of 12 oz to 4 packs @ 16 oz (usually with a $2+ upper - but CANZ!!) is concerning.

But yeah death to 750 mls & bombers.

 

Cans are, literally, a shiny new toy

But, hey, the breweries doing this are shrewd capitalists -- they see the demand and aren't leaving money on the table. Fair enough, I guess. Just too rich for my blood, quite often.

 

As in it's really good or not very good?

 

Everyone should be able to do the "price per oz." math in their head and think, "Why the fuck am I paying way more for this one bomber or 750, than I am for two 12 oz. bottles?"