Offshoot Beer Co. - New line from The Bruery

Discussion in 'Pacific' started by JoshBeerNow, Apr 1, 2017.

  1. JoshBeerNow

    JoshBeerNow Aspirant (267) Sep 23, 2014 California

    So the Bruery decided to launch a new brand today...and it isn't a joke! They are finally doing IPAs in CANS.

    The official release info can be found here: http://www.thebruery.com/offshoot-beer-co-ipa-can-launch/

    Today's tap releases are:

    Out of Context™
    IPA with a West Coast personality and Western World malt bill, featuring Vienna malt, a light haze, a slightly bitter personality and equal heaps of Simcoe, El Dorado and African Queen hops.

    Perjury™
    Double dry-hopped Double IPA, fabricated from a malt bill featuring two-row, pilsner malt and oats, and an intense, fruity hop character forged from heavy doses of Simcoe, Citra and a dash Huell Melon.

    Delayed Gratification™
    Juicy East Coast-style IPA, with impeccable timing and mouthfeel, thanks to a malt bill featuring two-row, wheat and oats, and a fruity yeast character complemented primarily by Citra, with El Dorado and Mandarina Bavaria hops.

    The first two can releases (out later this month are)

    Fashionably Late™ a juicy, hazy IPA
    Hops: Citra, El Dorado, and Mandarina Bavaria
    Malts: Two-Row and Pale Wheat malts, rolled oats
    Yeast: S-04
    ABV: 6.5%

    Better Late Than Never™ a juicy, hazy Double IPA
    Hops: Mosaic, Vic Secret, Citra
    Malts: Golden Promise, Wheat Malt
    Yeast: BSI-Barbarian
    ABV: 8.5%

    I've got to say, I haven't been this excited about the bruery doing something in a long time! Hopefully the beer is great!
     
  2. irthesteve

    irthesteve Initiate (195) Mar 7, 2014 California

    Definitely a joke
     
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  3. BeerBaron666

    BeerBaron666 Aspirant (213) May 13, 2009 California
    Trader

    It's actually happening


    Source: friend that works at the Bruery
     
    Dutchcraftbeergeek likes this.
  4. JoshBeerNow

    JoshBeerNow Aspirant (267) Sep 23, 2014 California

    100% not a joke. A legit trademark has been taken out and Patrick Rue himself provided proof in the Bruery thread. It's 100% legit.

    But it is a horrible way to launch your brand. Instead of talking about how great it is, people won't even believe it's real for a few days.
     
  5. Black_Rider

    Black_Rider Devotee (492) Mar 26, 2013 California

    I'm all for it, but the name is dumb
     
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  6. Lingenbrau

    Lingenbrau Poo-Bah (2,710) Apr 9, 2011 Oregon

    Awesome! Maybe they will actually make enough to where we won't have to waste our time and sell our souls to acquire some. I know IPA's were never a goal of theirs, but I've always like their hoppy stuff. Looking forward to this. Cheers!
     
    BWood likes this.
  7. Saxmusik45

    Saxmusik45 Initiate (199) Nov 18, 2011 California

    The beers are officially listed on tap at the tasting room website. Someone can corroborate these beers in person in half an hour when the tasting room opens. I'll be sitting here at work eagerly awaiting a review.
     
    Rocket80 likes this.
  8. Black_Rider

    Black_Rider Devotee (492) Mar 26, 2013 California

    I too heard it is true from a FWWATB (friend who works at the bruery)
     
  9. J-loco

    J-loco Initiate (185) Jan 23, 2015 California

    you have a friend in THE INDUSTRY?
     
  10. Coldstorage

    Coldstorage Initiate (0) Oct 1, 2014 California

    Well if the pickup window overlaps w/ the anniv party ill give em a shot.
     
  11. asong_net

    asong_net Initiate (82) Jan 26, 2016 California

    i'll probably drop by after monkish/smog city
     
  12. UnknownKoger

    UnknownKoger Zealot (504) Jul 9, 2010 California

    The Bruery jumping on a bandwagon? I'm shocked!
     
    pro100, JRGVII, Brewzer1010 and 3 others like this.
  13. amsguitarist

    amsguitarist Initiate (0) Sep 20, 2014 California

    Not participating in the haze craze is just leaving money on the table. The market will be saturated soon.
     
  14. Black_Rider

    Black_Rider Devotee (492) Mar 26, 2013 California

    I hope this means we will finally get our (my) wish to have Humulus Lager in cans
     
  15. thetastywort

    thetastywort Initiate (110) Jun 2, 2011 California

    I still don't believe if this is real or not.....anyone hit the tap room yet? I remember the last good joke they did with The Full Pint.
     
  16. thetastywort

    thetastywort Initiate (110) Jun 2, 2011 California

    Isn't it already?
     
    KevSal and jasonmason like this.
  17. asong_net

    asong_net Initiate (82) Jan 26, 2016 California

    at terreux now... beers are solid but not spectacular
     
  18. kbenson

    kbenson Initiate (114) Aug 15, 2012 Texas

    While I really want this to be real, I'm currently very doubtful. If it's a prank, it's one heck of an elaborate one. And if it's a prank, I wish they had spent the clearly significant time actually making more great beers, hoppy or otherwise.
     
    Nasthyone likes this.
  19. Hype_Train

    Hype_Train Initiate (104) Feb 8, 2017 California

    I don't see how this would be a prank when they went as far to add the brewery to untappd with logos and beer descriptions. That's a lot of effort to prank us.
     
  20. j47paco

    j47paco Initiate (117) Dec 19, 2010 California

    Regardless of whether the beer is real or not, that logo is the real joke. Yikes!
     
    KevSal likes this.
  21. amsguitarist

    amsguitarist Initiate (0) Sep 20, 2014 California

    It definitely is starting to. I really enjoyed FW Fortem, but not quite as "juicy" as some others. Unfiltered Sculpin now. The part I don't really care for is the jacked up prices and the brewery only stuff. Somehow MT can distribute Accumulated Knowledge for a reasonable price, but the special releases are more expensive and we have to pick it up there. I realize these are businesses but as consumers you have a wisen up and not be gamed into stupid crap.
     
    spoonsock likes this.
  22. ComradePalmer

    ComradePalmer Initiate (147) Jul 27, 2015 California

    Elaborate joke or not, they're kidding themselves by not brewing an IPA by now what with their India Pale Lager and other heavily hopped beers.

    At least they never had a prominent sign hanging in the tasting room.
     
  23. AyeDogg

    AyeDogg Initiate (142) Oct 29, 2015 California
    Trader

    Monkish sounds more stupid honestly.
     
  24. fegelFatso

    fegelFatso Initiate (93) Jun 23, 2013 California

    And that's why I don't like Monkish.
     
  25. KevSal

    KevSal Savant (952) Oct 17, 2010 California
    Trader

    added it on untappd so it must be real hahaha

    skull tavern is on untappd too
     
  26. Hype_Train

    Hype_Train Initiate (104) Feb 8, 2017 California

    Based on the untappd logs, @BruerJoel created the account for offshoot 3 days ago and he does the moderating for it. I guess you need more proof than that dont you? :rolling_eyes: Also, we deleted Skull Tavern a long time ago so sorry to do that for you.
     
  27. kbenson

    kbenson Initiate (114) Aug 15, 2012 Texas

    Psyko likes this.
  28. lanedlr

    lanedlr Aspirant (273) Jul 2, 2014 California

    If Offshoot is a joke, what is the point of collecting people's contact information?!?
     
    BWood likes this.
  29. Hype_Train

    Hype_Train Initiate (104) Feb 8, 2017 California

    Would that only be necessary if the business is operating outside of the facilities of the bruery/terreux in its own location or does it need it regardless?
     
    dcgunman likes this.
  30. dcgunman

    dcgunman Crusader (726) Jul 1, 2009 California

    That's a lot of work to be messing with all the hop heads out there. Especially the hazebros hapheads.
    So another no IPA brewery does the unthinkable. But instead of putting it under their OG brewery name they opt to give it a new name. They did the old bamboozal on us. There are only a handful of beers from the Bruery I like. But haven't had any of them in over a year. I'm gonna be in the area this afternoon. I will do a drive by and see if it is real or not.
     
  31. PMR

    PMR Initiate (122) Mar 31, 2005 California

    The Bruery and Bruery Terreux have separate ABC licenses due to being two locations (but are the same entity), where Offshoot is produced within those licenses. Legally, it's owned and brewed by The Bruery (not a different entity), but the brand from a marketing perspective is separate from The Bruery and Bruery Terreux. I realize it's a bit confusing.

    Cheers,
    Patrick
    The Bruery
     
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  32. Todd

    Todd Founder (5,592) Aug 23, 1996 California
    Staff

    FATC1TY, JRGVII, Rollzroyce21 and 2 others like this.
  33. kbenson

    kbenson Initiate (114) Aug 15, 2012 Texas


    OK. You got me. If this is an April Fool's day joke, I'm going to bite anyway. Regardless, I love your beers and love you guys. You're my first and perpetually favorite beer club. Looking forward to the anniversary party.

    PS saw you at Rare Barrel during SF Beer Week but felt like to much of a fanboy to come up and say hi to you. Probably should've done that anyway....
     
    PMR likes this.
  34. Rocket80

    Rocket80 Initiate (98) Nov 18, 2011 California

    Well, you can't continue an April fools joke beyond April fools day so....consider me convinced. I'll be at the bruery this afternoon - looking forward to trying these.
     
    KevSal likes this.
  35. dcgunman

    dcgunman Crusader (726) Jul 1, 2009 California

    OBC is the real deal. Working on the Delayed Gratification. DG is not for the hazeBROs.

    Update: Perjury is my favorite of the 3. Crazy good west DIPA. The other 2 are good as well. They will be fine. Glad they are doing a mix of different style IPAs and not just sticking with the haze Craze like the other guys. Good move Patrick.
     
    #35 dcgunman, Apr 2, 2017
    Last edited: Apr 2, 2017
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  36. vurt

    vurt Savant (943) Apr 11, 2004 Oregon
    Premium

    What makes it dumb?
     
  37. Rocket80

    Rocket80 Initiate (98) Nov 18, 2011 California

    Okay so all 3 offshoot beers are pretty good but honestly both hoppy obligation versions and the rye hazy pale ale are better than all of them imo.
     
  38. Black_Rider

    Black_Rider Devotee (492) Mar 26, 2013 California

    I just don't think it's a great name. Dumb is not the best term if you're taking me literally, which you seem to be. Dull? It's dull.

    Seems like they could have come up with a better-sounding, more interesting name. How about keep it in the French-themed world of the other two.. like a French term for something that means the same thing. just my 2 cents. Still gonna drink the beer.
     
    KevSal likes this.
  39. vurt

    vurt Savant (943) Apr 11, 2004 Oregon
    Premium

    Shrug. You used the word "dumb." I might be taking you too literally, but when you say "the name is dumb," it doesn't leave a lot of room for nuanced/alternate interpretation. Maybe if I knew you better I'd know what you were really getting at. But I don't. That's why I asked.

    BTW: I agree with you that Offshoot is not necessarily as distinctive/original as The Bruery or Bruery Terreux. I look forward to seeing the brand develop.

    Those are good possibilities if their intention was to keep Offshoot under the "Famille Rue" brand. They might have very good marketing reasons for putting so much distance between this brand and their others, in terms of naming and visual style. I'm not saying that's what they're trying to do, but I'd love to hear more about the development and strategy behind the Offshoot brand.
     
    Brewzer1010 likes this.
  40. Black_Rider

    Black_Rider Devotee (492) Mar 26, 2013 California

    couple of alternate name ideas (in keeping with difficult-to-pronounce French terms)

    Rejeton Rue - rejeton is offshoot in French

    Projet Parallèle - side project in French

    La Maîtresse de Rue - maîtresse is mistress in French. this is fitting because mistresses are common in French culture, and the idea of Bruery having a separate IPA brewery on the side is kind of like having a mistress

    Enfer Surgelé - hell frozen over

    Brume Frère Brasserie - loosely translates to Haze Bro Brewery