FWIW, the loudest customers that come into the store and that request specific beers for my beer wall are the ones that will not buy it/anything after. I've gotten a lot of particular/peculiar/non-IPA beers for my wall, just for them to sit there and gather dust after. If you're *that* specific about your wants/needs, do some research and find the places that cater to your needs, they're out there, I promise. Having specific needs means it's on you to put in the effort to get those needs met. Don't sit back and expect the mainstream to do it for you.
Oh man, just that trailer makes my head hurt, I'd never even try to watch the movie. A few of us were standing around during a collab brew day at my old job, and we were discussing HM. A brewer friend said 'you guys know where the name really came from, right?' and played that trailer on his phone. I needed another beer after seeing it.
It’s an odd thing to name a brewery after to be sure. I don’t know that I’d like their beer quite as much if I’d known about the film first.
Thanks for this tip. I was aware of this search feature but hadn't used it much. Such a powerful tool. I always seem to learn something, even in the most way-out threads...
Have you ever 'negotiated' with those "loud customers" that you would be willing to get one case of their requested beer if they were willing to buy the case? It seems to me that would be one way to demonstrate that you are willing to fulfill their demands but they would need to commit to buying the full purchase (i.e., the one case). Cheers!
We do that for customers in the store, but I haven't ever offered it to one of my customers in beer (it happens for my cheese wall, once in a while). I'd certainly be able to but given that customers often ghost on their "special" orders or come up with some excuse as to why they don't want a whole case after all once the product is in, I'd be pretty hesitant.
One other thing that I meant to say in my post above is that when on the page for a brewery's beers, you can click on the column headers to sort the data in that column. I find it helpful to sort on the styles so that all of them are grouped which gives a quick indication of which styles are brewed the most by that brewery.
If I were a beer retailer and that was a concern I would requite the money upfront. Perhaps this is not an option for you? It would seem to me that you have two options? Tell your "loud customers" no when they request certain beer brands Get them the beer brand they want and take the risk they chose to not buy it and/or have extra product on your wall that doesn't sell Needless to say but your choice here. Cheers!
Taking payment up front is not really an option given stock availability these days. Might happen that a product is out of stock for weeks on end. I take a third, much better option: I tell customers that I'll look into [insert beer they want] and forget about it as soon as I walk away. I'm confident and satisfied with my curating abilities at the moment. Anyway, to get things back on track: So far, this month, my top 10 best sellers are: IPA, Lager, IPA, Cider, Cider, THC iced tea, Cider, Cider, Cider, Lager Last month: IPA, Lager, Lager, Lager, Cider, IPA, Cider, Lager, Cider, IPA (insert shrug emoji) This is at a small, health-food type grocery store with a mix of a relatively bougie clientele and wackadoo locals.
I am a little surprised about the Cider popularity. I don't see them 'move' at my local beer retailers but that is not worth much. Next time I am at my local Retail Beer Distributor I will ask Todd or Phil how popular cider is for their store. Cheers!
Coming from retail, it's not a demand, it's a request. And you bring the case in and let them buy what they want and you sell the rest. You gain a customer and the customer left happy, everyone wins.
You missed the point and that's ok. It doesn't matter how much they buy, you're doing it for the customer.
