OMB Busts A Move

Discussion in 'South Atlantic' started by blivingston1985, Apr 2, 2014.

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  1. blivingston1985

    blivingston1985 Initiate (0) Jan 7, 2010 North Carolina

    Olde Mecklenburg Brewery, one of our favorite Bavarian-style producers, is making a a change that will be seen in local markets this week. 12oz 6-packs and 12-packs!
    I always thought the 3-pack 22 oz bottles a novel idea, but not really practical from me. I applaud OMB listening to their customers and making this switch.


    Cheers!
     
    #1 blivingston1985, Apr 2, 2014
  2. NoMoreBeerBelly

    NoMoreBeerBelly Pundit (825) Dec 2, 2009 North Carolina

    These hit shelves in south CLT last week. I for one am excited. Hated the 22oz format for a beer I can find on draft everywhere around town. Picked up a 6'er of Fruh Bock and thoroughly enjoyed the 12oz version on my deck enjoying the great spring weather we are having. I think their sales will go up a lot with the new format. I think a lot of fringe craft drinkers get "intimidated" by the bombers.
     
    #2 NoMoreBeerBelly, Apr 2, 2014
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  3. DWheeler379

    DWheeler379 Zealot (747) Jun 15, 2012 Colorado

    Agreed. Not sure why they continued the 22 oz for so long. Must've been an investment issue - bottling lines aren't cheap to switch.
     
    #3 DWheeler379, Apr 2, 2014
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