Our IPA Will Jam Your Face With Hops

"fruity hops are for wine drinkers and pickleball enthusiasts."

Indeed!

 

"Artisanal gasoline" lol

 

ISO!

 

I think that author must have a doctorate in marketing and be living an unhappy life to be able to write satire like that. Funny and enjoyable.

 

Thanks for sharing that. Got a good laugh out of it. It may be satire now, but the way things are headed this might be the norm pretty soon.

 

So many haters of the IPA wow...loved it...and hated it lol, I love IPAs so divisive haha

 

I think it is deadly serious!

 

I reckon that it depends on what a particular persons definition of "IPA" is.

Does one think that beers that taste like artificial fruit juice defines IPA?

Does one think that only 100+IBU palate wreckers defines IPA?

Does one consider that a very hoppy Amber/Red Ale defines IPA?

Does one on consider late 80's-early 90's malty "East Coast IPA" defines IPA?

In our modern world, a hoppy lager is being considered a "Cold IPA".

We are absolutely at the point that "IPA" is a term that is totally amorphous, and borderline meaningless.

 

I immediately checked the date when I saw the headline, as it feels like something written 10+ years ago during the WCIPA heyday and the height of the IBU wars.

 

These aren’t just any hops. We import only the most scathing Fuggle hops from a region in the UK known only for conquest and brutality.…..uh yeah.

I get it, it’s a joke but it’s a bit much for me
Personally.

 

I know, right?
Fuggles? No!!! I was so with this satire until the author showed their hand and it all came crashing down.

Should be Perle, and should be a reference to the Third Reich.

Amateur hour my man. Too easy.
Cheers

 

Yeah, it's pretty actively unfunny. Seems a bit out of touch

 

I don't think the author of that piece actually drinks beer

 

Well, Fuggles are the funniest hops. Or so thought Drewry's Ltd* (South Bend, IN) ad agency back in the mid-60s.


*I know. "Drewry's? Who/What/Huh?" The #12 brewer in the country at the time, soon to merge into #19 Associated, which would put them at #7 for 1965 (the year of the campaign above) -over a half million barrels larger than #11 & 12, Miller and Coors.

 

Words of a poet.