Overwhelmed by hype

I agree that there are times you want to treat yourself, or try something perhaps "special" have a journey... go somewhere you haven't been before for a beer. not going to say I haven't done the same.

But it's interesting that "Monkish" is coming up in discussion (not just here but in other threads I have seen too), because I remember trying them before they were a "hyped" brewery. Had only one beer, a tripel which was ok. However, nobody talked about them, but I am a big tripel fan and saw that I could easily buy one from a vendor on the West coast so I grabbed one from them. The brewery at the time didn't have a lot of offerings then I seem to remember. They certainly weren't talked about either .. this was back in 2014.

So now they are considered sought after? I had no idea.. just seems funny to me.

That's not saying they don't make good beer either. Its just funny how things turn out some times.

 

Ethan,

It would seem that you experienced Monkish before they became a hyped/high demand brewery. Below is an extract from a 2016 article:

“Tickers and traders had taken notice, and so did Los Angeles Times freelancer, John Verive. “The IPAs came out of nowhere,” he admits. “It was the third or fourth weekend they were doing a release and I decided to drive down to Torrance. I drove by the brewery about a half hour before noon and there were 300 people in line in the parking lot waiting for these IPAs.”

And that’s the way it’s gone, virtually every week since. Over the past few months, hype has grown, crowds have swelled. People drive in from Vegas or fly down from the Bay Area. Lines form well before the brewery even opens. A wristband system has been implemented. Monkish has gone from selling 18-month beers to selling 18-day beers, and the people can’t get enough.”

https://www.goodbeerhunting.com/blog/2016/8/9/brewing-by-feel-monkish-brewing-company-in-torrance-ca

Cheers!

 

I stopped chasing beers a few years ago when I realized I had tons of amazing local offerings that were just as good. Too many times I was disappointed with that over-hyped beer that I drove hours to find. So now I just try as many local brews as I can. And if I ever travel, I seek out their local offerings.. I find it a better feeling to find that amazing hidden gem that you stumbled upon by chance, rather than hunting down that potentially overhyped brew.

 

Great find, the IPAs came out of nowhere!! well not really they just made them... their not pink unicorns exactly

 

Commonwealth Brewing beat Monkish to the punch here:



https://www.commonwealthbrewingcompany.com/beer/pink-fluffy-unicorns/

Cheers!

 

There is so much fine-brewed beer found locally everywhere now, unless you REALLY want to, you'll find the quality you're looking for locally.

 

Sort of an extreme reaction to the new exotic crafts. But I would also get comments from the tickers and traders for my preferences. I generally like tamer beers myself (Montauk Driftwood, Sierra Nevada Pale Ale, Greenport Porter, even Lidl Perlenbacher Pilsener). These are beers that I can pick up without a hassle. In my case, age is affecting the palate and reducing consumption. Lower alcohol means I can easily drink more than one.

 

The environment of trendy beers and beer fads means that almost everything is here-today gone-tomorrow. Any opinion on whether Tree House will retain its reputation, much less be around in 10 years? The future is incredibly uncertain for every craft brewer.