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Paulaner Is Now Available In Cans

Discussion in 'Beer News & Releases' started by Jason, Mar 8, 2019.

  1. Jason

    Jason Founder (8,166) Aug 23, 1996 Massachusetts
    Staff

    PAULANER USA INNOVATES WITH LAUNCH OF CANS IN THE U.S.
    New Cans Capture Authentic Appeal While Delivering Authentic Taste


    WHITE PLAINS, NY – Paulaner USA, the U.S. importer of the legendary Paulaner Brewery portfolio and other premium beverage alcohol brands, has announced that Germany’s #1 Hefe-Weizen and Original Munich Lager will now be available in the U.S. in 16.9oz cans. This innovation taps into the growing consumer demand for packages that meet their unique and constantly evolving occasion expectations. The new cans hit the market spring 2019 just in time for the biergarten and summer seasons, and feature a fresh new look that embodies the brands 400 year-plus Bavarian heritage.

    “We are thrilled to launch our products in cans as we continue to find ways to satisfy the needs of our consumers and allow them to enjoy our product without comprising flavor,” says Steve Hauser, President/CEO of Paulaner USA. “What’s more, with the product now available in cans is current and prospective Paulaner fans can now drink a real Bavarian brew in places that may restrict glass bottles. This includes venues like concerts, golf courses, beaches or even biergartens, to name a few,” he adds.

    The new lightweight, easy to carry cans are BPA free, unbreakable and designed to protect the flavor of the beer. The cans also protect the beer from the negative effects of UV light and oxygen, preserving the authentic taste in the outdoors. As both products strictly adhere to Germany's Beer Purity Law, also known as the Reinheitsgebot, cans protect the standards by which all other beers are judged. The Reinheitsgebot delivers the purity and quality of beer by allowing only four ingredients in the brewing process: hops, malt, yeast and water. As a result, consumers know they are getting the highest quality beer, free of adjuncts, artificial coloring, flavoring and added chemicals.

    “Hauser adds that quality and taste are equally important, and we continue to deliver to the customer an authentic German beer using the finest ingredients that strictly follow the Reinheitsgebot. “The combination of our outstanding beer in a high quality can provides the best of both worlds to consumers. The cans perfectly reflect our traditional heritage to appeal to both long-time Paulaner fans as well as a whole new generation,” Hauser continues. “They also are environmentally friendly and easier to recycle than glass, a consideration that is more important today than ever.

    The Paulaner Hefe-Weizen is the #1 selling wheat beer in Germany, and a favorite around the world. This traditional unfiltered Hefe-Weizen is naturally cloudy and silky gold under a really strong head of foam. At first mouthful, some will detect a hint of banana aroma. Fine palates perceive trace of mango and pineapple and the balance between sweet and bitter. Overall, beer connoisseurs appreciate the incomparable flavor of Paulaner Hefe-Weizen for its perfectly balanced mix of aromas and refreshing taste. It’s a superb biergarten or outdoor drinking bier.

    The Original Munich Lager is a true classic with its clear and bright gold sparkling hue, crowned by a pure white head. A beer which always goes down smoothly: mild, elegant malts, with a hint of sweetness and a soft hint of hops in the back note. This Munich beer is ideal to accompany spare ribs and spicy dishes.

    Adhering to the Reinheitsgebot requires a true mastery of the brewing process and Paulaner offers a wide array of beer styles, all created using a handful of select, high quality ingredients. The brewmasters at the legendary brewery use craftsmanship and brewing methods passed down by generations of brewmasters before them, and perfected over hundreds of years. This allows them to create bold and unique flavors that appeal to all types of tastes palettes, while still adhering to the same laws and principles their predecessors have followed for centuries.

    “This is the first in a series of innovations and exciting events to come from Paulaner this year,” Hauser concludes. “We continue to be focused on offering our customers the very finest and highest quality beer and an outstanding experience.”

    More information about Paulaner Brewery can be found at www.paulaner.com or follow us on:

    Paulaner USA Facebook: @Paulanerusa www.facebook.com/paulanerusa
    Paulaner USA Instagram: @Paulanerusa https://www.instagram.com/paulanerusa/

    About Paulaner USA
    Paulaner USA is headquartered in White Plains New York, and imports Paulaner, Hacker-Pschorr, Fürstenberg, Fuller’s, O’Hara’s, and Früli. More information can be found at http://paulanerhpusa.com.

    About Paulaner
    The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.
     
    Roguer, beerluvr, JLaw55 and 11 others like this.
  2. GOBLIN

    GOBLIN Meyvn (1,360) Mar 3, 2013 Ohio
    Society Trader

    I swear recalling Paulaner available in 12oz cans about 2 or 3 summer's ago. Could be wrong though. Either way another great summer option.
     
  3. Immortale25

    Immortale25 Poo-Bah (3,012) May 13, 2011 North Carolina
    Trader

    Rejoice!
     
    thesherrybomber likes this.
  4. TongoRad

    TongoRad Poo-Bah (2,548) Jun 3, 2004 New Jersey
    Society Trader

    I always thought that their hefeweizen was a real sleeper that surprisingly doesn't get much praise around here. This will be a great opportunity to get reacquainted with the stuff.
     
  5. Bitterbill

    Bitterbill Poo-Bah (6,397) Sep 14, 2002 Wyoming
    Society Trader

    The only can I saw was the Wiesn(spelling?)that came with a 1L glass.
     
  6. Squire

    Squire Poo-Bah (2,121) Jul 16, 2015 Mississippi
    Society Trader

    It's about time . . .
     
    beardown2489 and AlcahueteJ like this.
  7. OldLady

    OldLady Devotee (484) Apr 25, 2006 Connecticut
    Society Trader

    Will they come with easily discernible dates?
     
    fehrminator, wspscott and AlcahueteJ like this.
  8. Bitterbill

    Bitterbill Poo-Bah (6,397) Sep 14, 2002 Wyoming
    Society Trader

    Their bottles have them so hopefully.
     
  9. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    That's what the statement on the side of the can implies:
    [​IMG]
     
    tzieser, wspscott, AlcahueteJ and 6 others like this.
  10. zid

    zid Savant (969) Feb 15, 2010 New York
    Trader

    :nauseated_face:
     
  11. FBarber

    FBarber Poo-Bah (2,649) Mar 5, 2016 Illinois
    Society Trader

    Alright! This is great - I will most definitely pick up their Munich lager in cans.
     
  12. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    C'mon, @zid - are you saying that packaging beer in roughly "pint-sized" metal cans isn't innovative? The Jos. Schlitz Brewing Co., the largest brewer in the world at the time, sure did --- back 65 years ago when they claimed it was the "greatest" innovation since sliced bread (or something like that).
    [​IMG]
    If it was innovative then, why not now, when (even more than "Gusto") the beer drinkin' kids love 'em some innovation!

    Unless there's a forklift around, or an employee with bad aim wielding a box cutter, or a case is dropped in a concrete parking lot = beer shower time.

    Let's all play - Catch that spinnin', sprayin' beer can.
     
    Amendm, tzieser, dcotom and 8 others like this.
  13. rgordon

    rgordon Champion (892) Apr 26, 2012 North Carolina

    I've always liked the Paulaner line-up, but felt that Hacker-Pschorr turned out more distinctive Munich beers.
     
    JA_26, drh88, TheDoctor and 4 others like this.
  14. muck1979

    muck1979 Initiate (135) Jul 3, 2005 Minnesota

    Did Paulaner ever open their new brewery outside of Munich? When I toured the brewery in 2015, the tour guide said they were building a new brewery and would be closing their existing 400-year-old brewery, but I've never seen any news online since then.
     
  15. TongoRad

    TongoRad Poo-Bah (2,548) Jun 3, 2004 New Jersey
    Society Trader

    In all honesty, I don't think either Paulaner, H-P, or Spaten is quite what they used to be. And Hofbrau has been my go-to for the past few years for Munich brews. But these cans will provide me with a nice opportunity to get a better handle on where things stand now.
     
  16. zid

    zid Savant (969) Feb 15, 2010 New York
    Trader

    That "meets my unique and constantly evolving occasion expectations." :slight_smile:
     
  17. ChazBoner

    ChazBoner Initiate (96) Jun 29, 2014 Tennessee

    Picked up a 4-pack of Hefe-Weizen in 16.9 oz cans. There are both the born-on and best by dates one year apart printed clearly on the bottom of the can. Kudos to Paulaner for making the dates so clear, I wish other breweries would follow their example.
     
  18. JackHorzempa

    JackHorzempa Poo-Bah (3,854) Dec 15, 2005 Pennsylvania
    Society

    How about shot gunning?

    Cheers!
     
  19. AlcahueteJ

    AlcahueteJ Savant (906) Dec 4, 2004 Massachusetts

    I was just thinking the other day, “Imagine if Weihenstephan started canning?”

    Hopefully this starts a trend. At the very least it ensures fresher beer in the short term...well, it should anyhow.
     
  20. steveh

    steveh Poo-Bah (2,158) Oct 8, 2003 Illinois

    Hell, I can't find it in bottles. :rolling_eyes:
     
    THANAT0PSIS, FBarber and keithmurray like this.
  21. meefmoff

    meefmoff Zealot (566) Jul 6, 2014 Massachusetts
    Society Trader

    I never gave it much specific thought (and I'm not really a hefe guy), but I just kind of assumed Weihenstephaner made the best selling hefeweizen in Germany. Interesting to learn it's actually Paulaner.

    I wonder if they'll can their Oktoberfests too?
     
    AlcahueteJ and TongoRad like this.
  22. Tilley4

    Tilley4 Poo-Bah (2,031) Nov 13, 2007 Tennessee
    Society Trader

    I would love to be able to be able to get fresh German stuff locally...
     
    hopsputin and Prince_Casual like this.
  23. TongoRad

    TongoRad Poo-Bah (2,548) Jun 3, 2004 New Jersey
    Society Trader

    I don't know if I'd say 'best', but I'd put it in the running. It's a touch more lean and phenolic than Weihenstephaner, yet still packs a heck of a banana punch.

    Schneider Edel Weiss is no slouch, either.
     
  24. meefmoff

    meefmoff Zealot (566) Jul 6, 2014 Massachusetts
    Society Trader

    Sorry, I was meaning to reference it being the "best SELLING" rather than the "best", as mentioned in the article:

    "The Paulaner Hefe-Weizen is the #1 selling wheat beer in Germany, and a favorite around the world."

    Thank you for the reviews though! Always good to have tips on hand for what to get when my hefe loving cousin is around :slight_smile:
     
    AlcahueteJ and TongoRad like this.
  25. TongoRad

    TongoRad Poo-Bah (2,548) Jun 3, 2004 New Jersey
    Society Trader

    Gotcha(and thanks). I saw that in the article, but missed it in your post for whatever reason.
     
    meefmoff likes this.
  26. jkrich

    jkrich Champion (864) Nov 1, 2001 Florida

    I will certainly look for these down here in Florida. It is simply amazing that back in the 1990s when I first became interested in the "craftbrew revolution", no self-respecting brewery would dare use cans. That was for the "unwashed" macro breweries. My how things have changed.
     
    JA_26 and AlcahueteJ like this.
  27. FBarber

    FBarber Poo-Bah (2,649) Mar 5, 2016 Illinois
    Society Trader

    I know where to find it if I want it ... the problem is that I'm pretty sure its been sitting in those locations since 1634 ... or something like that. I got a hankering for it recently and asked my local binnys to order a fresh case, which they did, but even that was already about 12 months old. When these come in, we're pretty much guaranteed one summer of fresh cans.
     
    AlcahueteJ and steveh like this.
  28. thesherrybomber

    thesherrybomber Initiate (169) Jun 13, 2017 California
    Society Trader

    *looks towards Belgium
     
    AlcahueteJ and hopsputin like this.
  29. grantcty

    grantcty Initiate (117) Feb 17, 2008 Minnesota

    Yep, it's been open for a few years now (opened fall of 2015). It's in the district of Langwied.
     
    AlcahueteJ and muck1979 like this.
  30. grantcty

    grantcty Initiate (117) Feb 17, 2008 Minnesota

    Agreed, but sadly it seems like they're putting much less emphasis on the Hacker Pschorr label here in the US. There's been no US social media presence for Hacker Pschorr since last fast and some of their draft-only offerings (Weisse Dark and Maibock for example) aren't available anymore here in the Twin Cities or western Wisconsin. To add insult to injury, their prices have gone up here too.
     
    rgordon likes this.
  31. zid

    zid Savant (969) Feb 15, 2010 New York
    Trader

    Canned imports aren't going to be fresher than bottled imports unless they get here quicker (and they date their product regardless). Perhaps the beer will hold up longer or perhaps not. I'm certainly far from convinced that a canned import will hold up better over time. If anything, since some of these breweries don't have canning facilities, the canned beer we get is sometimes likely older and subjected to more travel and handling. Canned St Bernardus beer has to be shipped to France for canning... then shipped back to St Bernardus... and then finally shipped to the US.
     
  32. AlcahueteJ

    AlcahueteJ Savant (906) Dec 4, 2004 Massachusetts

    What I meant was it "should" at least be new product, because the cans are new for Paulaner.

    But even some of the B. United stuff that's rolled through showed up months old by the time we received it.

    I was going to reply to @thesherrybomber 's post by saying St. Bernardus would look weird in cans. But apparently they already do it?
     
    FBarber and thesherrybomber like this.
  33. EmperorBatman

    EmperorBatman Initiate (40) Mar 16, 2018 District of Columbia

    I believe it. Having lived on the Austrian-German border and visited Bavaria often, I found Paulaner to be far more common than Weihenstephaner. Actually, I think I only really found Weih' in the United States...
     
    NeroFiddled, AlcahueteJ and meefmoff like this.
  34. FBarber

    FBarber Poo-Bah (2,649) Mar 5, 2016 Illinois
    Society Trader

    Their wit beer is in cans and its lovely.
     
  35. TongoRad

    TongoRad Poo-Bah (2,548) Jun 3, 2004 New Jersey
    Society Trader

    Yeah, I really enjoyed that one. Still waiting on the Extra 4, though :wink:.
     
    AlcahueteJ and FBarber like this.
  36. AlcahueteJ

    AlcahueteJ Savant (906) Dec 4, 2004 Massachusetts

    Oh duh, that’s what he was referencing. I thought it was their Abt. 12 he was talking about. I’ve had the Witbier in cans.

    And that’s what I meant when I said it would be weird, if the Abt. 12 was in cans.
     
    TongoRad and FBarber like this.
  37. dangle47

    dangle47 Initiate (93) May 16, 2007 New York

    Any mention if they’re going to be in 6 packs?
     
  38. FBarber

    FBarber Poo-Bah (2,649) Mar 5, 2016 Illinois
    Society Trader

    I completely agree - it would just be weird to grab can of Abt. 12. But a can of the witbier out in the yard on a warm day? glorious.
     
    TongoRad and AlcahueteJ like this.
  39. NeroFiddled

    NeroFiddled Poo-Bah (10,578) Jul 8, 2002 Pennsylvania
    Society Trader

    At one point Weihenstephaner was the best selling hefeweizen in Germany, and at some point it was Franziskaner, so I guess it goes around.
     
    steveh and FBarber like this.
  40. AlcahueteJ

    AlcahueteJ Savant (906) Dec 4, 2004 Massachusetts

    I imagine they'll be in four packs, I think all imports that come in half liter cans are in four packs.

    I think many US brewer's can their Belgian beers, Witbier or Quad.

    I wonder if people would line up for 16 oz. four packs of Westvleteren 12? :wink:
     
    Tucquan and FBarber like this.