Pilsner Urquell rant

Discussion in 'Beer Talk' started by rebelguy, Sep 7, 2014.

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  1. rebelguy

    rebelguy Initiate (0) Nov 16, 2009 Rhode Island

    Pilsner Urquell seems to do all the right things lately, yet from what I can tell seems like sales slipping, probably due to increased interest in local beers. They have these great cool looking cans, beer tasted pretty fresh, then they get closed out here in southeastern Mass, they were slightly out of code $2.99 a 4 pk, but tasted fine, got as many as I could. Now they have brown bottles, we'll see how far that takes em, only gripe about those is they're 11.2oz, but for me the only thing left is to go back to the original recipe that they changed sometime around 1992 I think, but that probably wouldn't even help sales. I hope people keep drinking enough of it though as you can probably tell it's one of my favorite beers.

    Here's article about it.

    http://www.beerscenemag.com/2014/08/ditching-the-green/
     
  2. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    You no doubt know this, but that is the euro-standard equivalent to our 12 oz bottle/can.

    11.2 oz is 330ml.
     
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  3. surfcaster

    surfcaster Initiate (0) Apr 20, 2013 North Carolina
    Trader

    Despite changes ownership, this beer seems fairly consistent. I just think the times have passed them by. One of the "imports" that many often looked to in the past (for me that was the 80s) when other local options were mostly AALs, there are so many other things (styles) to choose from and even good american Pilsners.

    Still like one on a hot day.

    One irony is those "expensive" imports from the 80s are now cheaper than most domestic craft.
     
  4. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,363) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    @rebelguy , can I add my rant? Pilsner Urquell definitely took a step in the right direction with their recent freshness initiative. I also applaud using brown bottles vs. green bottles. Why did they not eliminate the process of pasteurization as part of this initiative? I know they have delivered a number of unpasteurized kegs periodically to the US over the past year or so. If the bottled PU is being shipped cold as part of their Freshness Initiative, why wasn’t pasteurization nixed?

    Cheers!
     
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  5. Roguer

    Roguer Grand High Pooh-Bah (7,799) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    I have a ton of respect for Urquell, and from time to time pick up a 4-pack, but not often.

    Like most US beer drinkers, it's just not up my alley. I vastly prefer stouts, IPAs, Belgians, and Bavarian lagers (non-pilsner). It's just not what I want 98% of the time.

    Is it a shame? Yeah. Can they do much about changing tastes? Not really. I would hope that more AAL/BMC drinkers get on board and try it out, but that is the market they need to break into, not the US craft market.
     
  6. hopsputin

    hopsputin Grand Pooh-Bah (4,041) Apr 1, 2012 New Jersey
    Pooh-Bah

    Can't speak with any real generalization here, but for me it had been an issue of freshness. In the past few years every time I'd ordered it I've been disappointed and kicked myself. I haven't had it since these new freshness initiatives spoken of, but I imagine most people had been getting a hold of fresher, better tasting beer of similar taste & quality.

    That said, I hope they do turn things around.
     
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  7. Smakawhat

    Smakawhat Grand High Pooh-Bah (7,099) Mar 18, 2008 Maryland
    BA4LYFE Society Pooh-Bah

    I really dig their initiatives... and looking forward to finding some brown bottles... and if I am really lucky really digging to find a chance for some unfiltered on tap... I know some on the radar... and while those fret and drool over Toppling Goliath or Hill Farmstead or latest and greatest... this is a beer I am truly dying to try someday...
     
  8. scottakelly

    scottakelly Maven (1,487) May 9, 2007 Ohio

    The green bottle is the problem. Many avoid ordering if they don't know how the bottle was handled. I have to say that I haven't had a US made pilsner that is as good as PU when it's fresh and taken care of.
     
  9. RochefortChris

    RochefortChris Grand Pooh-Bah (3,209) Oct 2, 2012 North Carolina
    Pooh-Bah Trader

    Hopefully more Czech breweries will follow. I would love to see Budvar and Golden Pheasant switch to brown bottles.
     
  10. Zimbo

    Zimbo Pooh-Bah (2,281) Aug 7, 2010 Scotland
    Pooh-Bah

    The first tiny baby steps on the road back to greatness.
    Since limiting itself to the single H-strain yeast and stainless steel fermenters (from the traditional wood) Pilsner Urquell is a far far cry from what it once was.
     
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  11. TheNightwatchman

    TheNightwatchman Initiate (0) Mar 28, 2009 Pennsylvania

    Not to mention the .8 oz isn't all that noticeable. I've never been bothered by the 11.2 oz bottles.
     
  12. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    I imagine that it has something to do with the extended shelf life of the beer, which would keep Miller distributors from buying back old stock. I say this because I've worked at two liquor stores that did not see tremendous sales of Pilsner Urquell (even though I did my part in trying to sell the beer), and some of the beer would sit in the cooler/on the shelf for six months. Of course, I could be mistaken.

    With that said, I'm with you on stopping the pasteurization of US Pilsner Urquell. I'm legitimately 3 years away from a vacation to Europe, and some unpasteurized Pilsner Urquell would help in increasing my patience.
     
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  13. Doomcifer

    Doomcifer Pooh-Bah (1,653) Nov 10, 2005 Rhode Island
    Pooh-Bah

    Are you referring to the close-out at Yankees? I also grabbed as much as I could. Anyhow, Pilsner Urquell is a staple in my fridge and absolutely love the beer since the freshness initiative. I can hardly wait to grab some when the new brown bottles arrive on the market around here.
     
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  14. riverlen

    riverlen Pundit (828) Sep 16, 2009 Illinois

    I've always enjoyed PU. However, since I've become more craft oriented Euro imports seldom make it into my home. When I'm at a Czech restaurant PU is one of my staples though.

    I'm not a fan of the 11.2 ounce bottle, in a 12 pack that's the equivalent of only 11 12 ouncers. It might be the Euro standard but I feel the North American market is big enough they could use the standard 12 ounce bottle for export to here. When I reach for my final sip I find it's not there.
     
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  15. Feel_the_Darkness

    Feel_the_Darkness Initiate (0) Oct 17, 2012 Virginia

    Damn good beer if you get it in a pack that hasn't been light struck. If they switched completely over to cans or brown bottles I'd be all over this beer especially come spring time. It's great on draft.
     
  16. rebelguy

    rebelguy Initiate (0) Nov 16, 2009 Rhode Island

    Exactly!
     
  17. creepinjeeper

    creepinjeeper Initiate (0) Nov 8, 2012 Missouri

    If not brown bottles, then why not a switch to a six pack box instead of a bottle carrier? Crown Valley, out of St. Genevieve Mo. uses these along with brown bottles to prevent light struck syndrome. I've not had a "skunk" problem with the 12 packs of Moosehead or Heineken because of the box. The six pack boxes are the same type of cardboard that's used in carriers. They're easy to handle because of the cutouts for your hands. I think this is a win/win for everyone. I would be willing to buy beers that are traditionally bottled in green glass, sold in these types of six packs. Bet y'all would too.
     
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  18. rebelguy

    rebelguy Initiate (0) Nov 16, 2009 Rhode Island


    Well from my perspective there kind of stuck in the middle, too strong for the normal beer drinker, but not heavy enough for the craft drinker obviously here in the states, I found this out first hand as I used to sell Rebel beer from Havlicuv Brod or Czech Rebel and kind of felt that way from the feedback I'd get, I definitely think they wanted to get in the mainstream, but might be looking at a more select market lately and yeah why not go for the unpasteurized.
     
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  19. rebelguy

    rebelguy Initiate (0) Nov 16, 2009 Rhode Island

    I

    I just got back couple weeks ago and now I'm like 7 years from going back, the tank Urquell was excellent, but I drank some Velke Popovice Kozel in U Cerneho Vola from a tank and might like that slightly more, little more traditional taste imo and might be my new favorite Czech beer, not stateside anymore and also owned by SAB. Also had some Rebel Original 12 degree or Czech Rebel as they used to call it here and that was awesome too, I used to sell it and it seemed like the quality has improved.
     
  20. GottaHaveMyHops

    GottaHaveMyHops Initiate (0) Mar 14, 2013 Minnesota

    Urquell has been a fairly hot product in our store recently, though I can't speak for sales in other retailers. The new packaging/cans are a huge improvement IMHO.

    Had it on tap last week and it was f-ing amazing! I think that good pilsners are often under-valued in today's beer scene :slight_frown:
     
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