Prairie Apple Brandy Noir

Ouch.

 

Just a solid triple the cost of what they paid roughly.

 

Yeah, the math of beer/wine licensed establishments retailing bottles is getting out of hand. Simple really, just acquire bottles from distributor, hang on to them till they're gone from shelves, step 3: profit.

 

I have no issue with mark ups. I get it. For retail stores, it seems like 50% is the norm (if not a big box stores, you gotta pay your bills). Bars tend to be in the 100% markup.

But, this? That is way too high.

 

Yeah, I agree. I think Brass tap had/has them $16, and $12 if you're a brew crew member.

 

Sucks but not at all surprising. I love a lot of things about D&T, but they're notorious for overcharging for rarities.

 

Apple Brandy Noir is still being delivered in Houston, TX. Retailers in the North and West parts of the county should see it today, tomorrow, or Friday. It will probably wind up in a few Krogers and Randalls around town also. Whole Foods Montrose got a bunch yesterday.

 

After taxes at $22 a piece the gross cost is still 43%. I would lose my job if I turned in % that high (of course that's speaking overall)

EDIT: Just wanted to peer back the curtain on how an on premise location has to look at it. Honestly the gross cost on the $4-5 can of Hans Pils are down in the 20%'s but no one complains about the margins on the low end it seems.

 

The figure I have is $8.33/bottle from the distributor.

So, more like 38% which at 22 would be almost 3 times the cost. But, that is still a small difference between 43% and 38%.

As I said, I get markups. On low cost cans, they have to cover rent/bills/insurance/etc and that all goes into it. So, a $3-4 charge on a can of beer is to be expected. Yes, the percentage is much higher on those. But, that percentage adds to $3-4.

Now, when you get to high end things, it does not cost any more to have a Apple Brandy bottle than it does to have a can of Hans. Rent does not go up due to it, insurance doesnt, employee costs don't. So, why are we paying $14 over retail for it?

The fallback argument of cheap beers markup is more is not apples to apples. Those costs are necessary on cheap beers to make any money. It is just gouging when you get to high end things.

At $16, that is perfectly acceptable. At $22, you are ripping off customers because you know it will eventually sell, while getting people to bad mouth you. That is their choice.

 

A friend of mine drank a $50 bottle of 2008 120 Minute at Hay Merchant last night.

Crazy.

 

^^ you gotta be kidding me 50$ is what they're charging??? Way worse than the 27$ pirate bombs

 

Since we're on the topic I'll just leave this here

 

I know it is a 2008, but seriously, it is not a beer that will ever be worth $50 to have.

Again, that is my opinion. I don't think it is that great.

 

Well, I guess I would have to just stick with the Bishop Barrels.

 

Twenty bucks for a one ounce pour certainly puts things in perspective. You see, a dollar an ounce is a bargain, ya cheapskates!

 

Hell, at this point, it might as well be a shot of a better liquor.

 

I can live with the $10 for the BCBCS but $18 for regular Bomb?!

 

Does that not say Pirate Bomb?

 

I agree. He said he knew he would regret not trying it. I guess it's worth whatever someone will pay. A $600 case of '08 120Min is a pretty sweet cellar find.

A $70 flight of 7 12 oz Bishop's Barrels sounds like a steal to me.

 

It's also fair to point out the tax being paid by a bar, while it's only a portion of what it used to be it still adds up when even the best bar might only bring 10% of sales to the bottom line.

I recognize that if we were to have a Bruery or Cascade lineup that the margins could not be that high as no one will pay you $20-$30 mark up on a bottle all you do is pop a top.

Honestly it surprises the heck out of me how tiny the margins are at liquor stores