At a recent stop at Area Four I unfortunately passed up the opportunity to try Preference Beer Company's Tenacious Lager. Now I'm intrigued. Preference seems to be a gypsy headquartered in Boston, around since 2011, producing Tenacious Lager and Intrigue IPA "coming soon". The lager is supposedly on tap in bars around the area and bottled six packs in local liquor stores. I haven't heard of the brewery before and there's nothing logged in here at BA. Any experience? reviews? details on the brewing operation?
I noticed this beer in Area Four's online tap listing and was similarly curious. Frankly, the brewer's website, which looks like it was designed in Microsoft Word (OK, maybe not that bad), doesn't make me optimistic that this is anything to get excited about, but maybe that's judging a book by its cover. http://www.preferencebeer.com/our-story/ I'd like to see them talking more about actual beer styles and brewing philosophy, but it's primarily just a bunch of marketing jargon. Example: PREFERENCE beers have the great taste that promotes good times. Uh, what?
When a beer co's website mentions two entrepreneurs and no brewers, I get worried. The whole thing seems very weird. Fwiw, labels indicate a Paper City/Holyoke origin.
A new lager on the market? Sounds good to me. I'll keep an eye open for it. What does the "No politics" slogan mean? Politics controls the ABV their beers can be, where they ship their beers, how much they can pay their employees and a never ending list of other components of brewing and selling beer. Seems like a weak attempt at trying to make everyone happy.
That website sounds pretty bad, at best. I think the invisible hand of the market will sort these guys out pretty quickly, if it hasn't happened already.
everything but the bolded element is worthless shit that says nothing. notably, emboldened element says nothing as well, but at least doesn't say "our beer has a strong flavor." sounds like a business school assignment done poorly.
I don't think I've ever heard that brand... Also, in looking at the "where available" section, I really don't see many actual places I know as good bottle shops. Most appear to have beer and such as a secondary thing, and one I know of that is a liquor store is one of those places that isn;t craft friendly, they bread and butter is 30-racks, and 1.75 liters of Jack Daniels / Jim Beam, Smirnoff and Captain Morgans.
Surprised these jamokes even got into Area Four, I really thought they had a well curated local draft list, and this is kind of disappointing that they are taking a draft line away from someone else.
