Product that doesn't move

I see the same bottles of Unibroue around here...I know they're the same cause 3 of them have slightly ripped labels. They have been there for about 4 months. Or 4 since i've noticed the label rips.

 

Funny we can't sell any Elysian can't figure out well. But at the same time all Leinenkugel moves as does Weyerbacher

 

I believe it has a lot to do with shelf placement as well.

If you put Elysian(or other slow products) products near Leinenkugel,Sam Adams, SN, or other big name craft guys, sales will increase. Also, shelf talkers for lesser known beers do work.

That's how I got 4 cases of Flower Power sold in 1 month at a store that did 1 case the previous month. Same for 4 packs of Double Jack. If you place your products right, and display them nicely, your chances of selling a slow beer increase dramatically.

 

Of the ones you mentioned, Pyramid and Mendocino are "meh" beers that won't be missed. Saranac is decent everyday beer, just ahead of Red Hook, but it's just not on par with the top breweries. Every time I walk into the store, I'm shocked how overpriced middling beers are. Leinie is detestable. Never mind that it's a Miller brand. It's been awful as long as I've known it. For some reason SABMiller is pushing the Shandy, but gives no promotion to the rest of the brand, perhaps figuring that the "flagship" should carry the entire brand. I never understood what appeal it has in its primary distribution are (Wisconsin) let alone the rest of the country. Personally, I can't stand the stuff and would not be sorry if it was gone.

But FW and Weyerbacher are disappointing. And I've noticed the same thing in stores I go to--Weyerbacher and FW simply don't move. Although they are priced similarly to comparable products, for some reason, those two in particular leave customer with an impression that they are overpriced. Have no idea why that is, but if Weyerbacher prices dropped by $1 from their current level, they'd move a lot better. Don't know if people are not familiar with them or what, but it's just shocking. Around here, Maine is moving a lot faster than those two here, and it's not any better as a brand.

 

In a heartbeat...they're just getting good!
Turn around and hope that one of those four packs is left - you won't regret it.

 

Up to a week or so ago I was still seeing G Knight that was canned in 10/12, and damn it's brewed here in NC now. The freshest I've seen is 5/13, but you can get some fresh Dales. What's up with Oskar Blues and old product still lying around?

 

Leine's and Sam Adams are two of the slowest movers at my store, to the point that we hardly bring any of it in (and even then only seasonal stuff).

Not saying your overall point isn't valid

 

Cough cough...Red's Rye...Cough cough

 

I don't do the ordering directly, but I do have a say in what we get and as of a couple weeks which breweries deserved the axe. We always had an impossible time trying to sell Boulder, Thirsty Dog, Heavy Seas, Rivertown and some of the very small, very mediocre Indiana brews. The only way people would buy Rivertown was in mix-and-match sixers. There are also some dust-encrusted imports that will probably just sit on the shelf until they actually turn to dust. Namely Flying Horse, Taj Mahal, Kingfisher (come on, India!) and Marathon.

 

I'm pretty sure the same Sea Dog bottles have been on the shelf at my regular shop for the past year.

 

That's why it's a seasonal now, shortest best by date made fresh Reds Rye hard to find.

 

No dates on elysian. Space dust is awesome and I would buy more of it.

 

It seems to me that independently owned stores generally pay more attention to slow moving stock, and move it along. Reduce prices, folks! Mikkeller is a great example of an over-hyped slow selling, over-priced set of beers. Don't get me wrong, Mikkeller beers can surely be great, but to my mind they are way too expensive and often have multiple annual dust rings.

 

The guy at my local WF just last week pulled the old Palete Wrecker off the shelf.
I love te hell out of it but at the time something else came out and once that fizzled I couldn't pull it on 4 month old PW.
I also still see Double Jack from late February.

 

In my experience here, if you aren't a sought after seasonal beer or a limited release you have a good chance of sitting around amongst the vast sea of different beers.

 

Its got virtually nothing to do with Oskar Blues and almost everything to do with a variety of other people in the distribution chain (e.g., the distributors, the retailers and/or the customers.) It was fresh when it left the brewery.

 

i'd snap at least 2 4paks up w/out question....ok price around here

 

I know Fidy, Deviant, G'knight are way overpriced compared to some other options (fidy compared to expedition) which I think has a lot to do with it

 

I don't work at a shop or anything, but I do most of my beer shopping at one particular store. The only things that really seem to sit are way out of date beers, and there are more than a few. They still have Gubna and Deviant from 4 months ago, Double jack bottled 5/8/13 (I think that one sat around when they got it fresh bc they were trying to sell it for $22 a four-pack, which is total insanity).

 

Evil Twin, guessing by the average price of their brews... Shed, Maine (excluding Lunch an MO) Pink bottles of Rogue... Founders doesn't seem to move as fast as it should...