PseudoSue. The question is not if, but when...

I think someone should trade me a bomber of PseudoSue for two Hop JuJus. Just saying.

 

I'm sorry, but this just needs to be said. So Casanova’s got a delivery of Sue that was about 10x what any store in the state of IA got? This is absolutely INSANE, given that most places in IC or CR got about 3-6 cases and sold out within the day (with 2-3 bottle limits). Meanwhile Casanova’s (a few days later) is bragging on twitter that they have tons of Sue with no limits.

I get that TG is sending this to Hudson to drive up hype in MN. And I get that a ton of folks in MN can’t wait for TG to enter the state. But this is ABSURD; TG can’t meet their demand in IA let alone WI. Honestly, unless they plan on dramatically expanding capacity (i.e. employing everyone in Decorah, quadrupling the size of the brewery, etc.) there is no way in HELL they can meet the demand of 3 states.

Now I’m not one of those people who think TG should be a one state only brewery, and I understand that it makes geographical sense for them to distribute to IA, WI and MN. Hell I don’t even think they should expand to western IA before moving into MN. So don’t get the impression that I’m bitching about them distributing out of state.

But a ton of people in their original IA and WI markets have spent tons of money and time promoting their products. And now we are being taken completely for granted just so TG can drive up hype by keeping availability extremely low, while expanding to new markets. I for one have spent years telling everyone I know about TG. Whenever I have friends and family from out of state visit, I’m sure to have growlers full of TG beers waiting. And almost every time I leave the state I bring TG beer with me to share. I even brought a bottle of Naughty Temple with me to France this summer to share with small brewer there. But now it's harder for me to buy TG beer in one of their original markets (IC) than it is for people in market they haven't even entered (i.e. twin cities).

Keep in mind…the people in IC, CR, DSM all helped to make TG into what they are today. At one point TG was a little known IA brewery with no BA rankings or hype. So the folks in these markets should be given a little bit of respect for helping to grow the brewery. It is absolutely ridiculous that a brewery would make the conscious decision to disregard the people who helped build their success simply to drive up hype.

And to the folks in MN (since I know your going to rip on my post), do you really think that if Surly, immediately after they began bottling/canning, decided they were going to expand distribution to the point that they couldn’t meet demand in their original markets…that people in MN would be pissed.

Seriously, I hope that one day everyone in the country can taste the greatness that is TG…but I hope TG doesn’t forget the customers who helped to bring them to that place in the process. And right now it looks like they have...

 

This is the most ridiculous post I've ever read. Get over yourself. You could have summed this whole post into "I don't want other states to get in on this so I can keep drinking more for myself."

 

Oh really????????
Go to New Glarus and have a talk with Dan Carey. He will be glad to explain to you the importance of a local market.

 

I'm pretty sure TG has already taken care of the local market. I'm not a business major but I'm pretty sure for the sake of getting their beer into more hands and increasing their profits, expanding would be wise.

 

Absolutely. But there is a difference between retaining and increasing supply to meet demand in your current markets, and essentially abandoning them to create new markets.
(I am a business major - Accounting degree)

 

Pretty flawed logic there. Casanova's is the only store that serves the Twin Cities market for Sue. In order to make this more apples to apples maybe a better measure would be to look at how many total cases the entire Des Moines metro area got in comparision to how many cases Casanova's got?

The fact that Casonova's didn't sell out immediately has way more to do with the convenience of driving to Hudson than about soft demand. Also as others have mentioned growlers of Sue compete directly with bottle sales at that location.

 

TG has been giving our market more and more bottles of product each delivery. It's nothing new that they send larger quantities to different markets. Fortunately they've kept up and increased draft production and are on tap pretty much any place worth mentioning in the area. It kind of blows my mind when people seem genuinely sad they can't purchase a bottle of beer when they can get the same beer along with 3 other varieties a few blocks away. Also, our supply of Sue lasted well over a day and I saw it still on other shelves the next day. Dorothy's has been sticking around for a few weeks per delivery as well.

If you really need your bottle fix, stop down to Toppling Goliaths tap room and support your local brewery. They almost always have some bottles for sale and plenty of good beers on tap as well.

 

Remember when this thread was about how good Sue is? Those were the days...

 

For real dudes! I'm going to drive down to TG today and guess what I'm gonna drink the crap out of some Sue (and MD hopefully) and it's going to be the freaking BOMB.

 

if this was twitter i would retweet that

 

All it takes is some butthurt local who refuses to acknowledge the thing that causes us all to obsessivley seek out new and exciting things, a common shared passion for beer.......at the end of the day that's all this is, JUST BEER

Sue is awesome, beer is good

/end thread

 

TG's next beer should be called Iowa Tears.

 

All I'm sayin' is I enjoyed the heck out of a couple glasses of TG King Sue at The Nova last week! Seriously, it's on par with Heady Topper.

 

I tried this beer it's solid.

 

Right....the definition of entitlement is..."I think a brewery should meet the demand of the customers who helped build and finance it's success before expanding," and not..."I want said brewery to enter my state as soon as possible because I think I deserve access to their beer."

I don't know when this happened, but for some reason Beer Advocacy seems to become Beer Ticking Advocacy...because recently it has become the in-thing to bash people who advocate supporting local breweries before non-local breweries (don't exactly know why NG isn't being constantly ripped on for not expanding). But then again the hundreds of breweries in this country who have contracted their distribution because of increased local demand must be out of their minds. Some one should alert the Cilurzo's (who basically helped popularize one of the styles TG is famous for brewing) that they are not BAs because they pulled out of Washington...I guess all their CA customers were too entitled.

Also, I hate FFF for not distributing to IA...and (obviously) this is not a statement of entitlement.

And again...my post didn't say anything about not wanting TG to expand (in fact it said the opposite), I just want the expansion to come after meeting demand in the original markets (WI INCLUDED).

 

Also, I might be getting my facts mixed up in all of this (...I'm not) but weren't people in MN complaining a year ago about AVERY pulling out of MN because of increased demand by those "entitled" Coloradans?

 

Just gonna quote myself. If you can't read between the lines I can be more clear: if you want to piss and moan more about what TG is doing make a different thread. This is about appreciating their beer. Perhaps... idk... advocating for them.

 

Simple solution for those upset about TG going to other places. Start your own brewery, make beer that is that good, keep it where you want. In the meantime I have two Pseudo and two sosusin my fridge.