Question about the Enjoy By IPAs...

I agree, had one two months past the Enjoy by Date and it tasted the same, still great. Just a marketing ploy for those who are obessed with freshness, and a way to attract drinkers. No matter what someone says about an IPA, theres always someone exclaiming that you have to drink it earlier to really experience it. The only IPA I've had that was considerably different was a six month old bottle of Hopslam.

 

Had a friend who drank one of the 10/26's on 10/31. He's with the angels now.

 

Actually, they probably dont. But since you cant go back in time to do a side by side, we'll never know for sure.

 

It's impossible to know if things taste the same without having them side by side. This is either a fact, or it fits your agenda....I wonder which.

 

Imagine a company that sells, I dunno, refrigerators, and the company website says "this is the best refrigerator you will ever buy, guaranteed. But we can only certify that this refrigerator will operate in top condition until such-and-such a date." Doesn't that sound like the same thing? Maybe it's just a clever marketing technique designed to get people to buy more Enjoy By?

I certainly don't think that's the case at all; just some food for thought. I think Enjoy By is just about the best damn IPA I've ever had (never had Pliny or Heady), and this from someone who does not like IPAs much.

 

I also thought this. Do not care for 12.13.13 but really loved the 9.13.13. Consumed both about a week after release.

 

Agreed. I'm starting to believe that Enjoy By is aimed at being consistently good (which it always has been) but not consistently the same.

 

Ummm....it's an IPA....

 

its not the same thing. ipas should be drank as fresh as possible! refrigerators are not a good comparison. while the enjoy by series is a awesome naming idea, its out there for people to start realizing they should be making sure they drink their beer fresh. all of us here in BA understand hops and what they do to our beers, but not everyone out there does. its neat to have a beer reach so many markets and spread a good message

its always brewed the same. a lot of peoples perception with this beer is how long after its bottled and they drink it

 

its always brewed the same. a lot of peoples perception with this beer is how long after its bottled and they drink it[/quote]

As someone who drinks a lot of Enjoy By I'm really not prepared to attribute differences in flavor between batches as some kind of imagined perception. The "flavor fade" on Enjoy By is less significant than the subtle difference between batches. To me, the most likely candidate for the difference would be slight changes to the recipe to compensate for hop shortages during periods of lower availability.

 

I'm not sure when it happened, but Stone has also started a freshness campaign to ensure beers on the shelves in stores don't go past their drink by dates...

 

Yeah, that's what I said. It's impossible to know.
What "agenda" are you referring to?

 

I believe he was making a funny.

 

I think you just described a warrenty.

Funny thread. Over 9,000 posts on this website bitching about not dating bottles and now people are essentially bitching because the date is too promanent.

 

"We'll Never know" and impossible to know are two different things...interesting. Your agenda seems to be trying to debunk the theory that freshness isn't quite as urgent as people here think it is.

 

Speak of the devil my local shop must have found a bottle in the back leftover, it's the 7-4-13 and it was 20% off. I will drink it later and comment on how it taste. They said one guy bought 3 of them when they were released and is cellaring them until 7-4-14. Haha

 

The date is 35 days after bottling.

 

Probably the best way to exfoliate though.

 

word... some beers do really diminish at the 5-6 month point... but i think the demand of absolute freshness in IPAs is a little overboard... not to mention, isn't the whole derivation of the IPA that it is made to last longer than the normal Pale Ale?

yes yes... of course, times and tastes change. we like a palate killer nowadays. but still...

 

Please don't confuse the old English style IPA with a modern American IPA, thanks.