Quickie about graphic design for British Beer Labelling

Ugh. I looked, and tried to recall the charmed name of it and can't find what thread one of the Brits here included the graphic for pretty recently. Some thread about complaining that they can't figure out what the beer is about because of skulls and aloof hyphenated naming or something. Don't recall. But, this was design solution stuff for typographer dorks. It breaks down the components of what to expect out of the beer, what it should pair with, etc.
If you recall, or know about this; Link please!
Beers.

 

Ding. THANK YOU!