Don't Believe the Special Release Hype!?

Discussion in 'Article Comments' started by BeerAdvocate, Mar 2, 2008.

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  1. BeerAdvocate

    BeerAdvocate Admin (4,017) Aug 23, 1996 Finland
    STAFF Pooh-Bah

    There’s a growing trend among brewers to craft a big beer, name it something demonic or outlandish, and create a big buzz around its release by using grassroots word-of-mouth marketing.

    Read the full article: Don't Believe the Special Release Hype!?
     
    #1 BeerAdvocate, Mar 2, 2008
    Last edited by a moderator: Apr 11, 2017
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