Germany RHG in the USA

Discussion in 'Europe' started by JackHorzempa, Apr 3, 2013.

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  1. JackHorzempa

    JackHorzempa Poo-Bah (2,623) Dec 15, 2005 Pennsylvania

    Read all about it! RHG comes to the USA!

    “Kräftig Lager and Kräftig Light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William K. Busch, president and chief executive officer. “Giving a nod to my German heritage, our products were given a German name and are brewed under the well-respected German beer purity law, Reinheitsgebot.”

    http://beeradvocate.com/community/threads/kräftig-light-launches-new-ad-campaign-focusing-on-german-brewing-process-reinheitsgebot.79887/

    Prost!
     
  2. herrburgess

    herrburgess Savant (993) Nov 4, 2009 South Carolina
    Industry Beer Trader

  3. einhorn

    einhorn Aspirant (289) Nov 3, 2005 California
    Beer Trader

    Not to dismiss this news, but many brew according to RHG.
     
    digita7693 and steveh like this.
  4. digita7693

    digita7693 Disciple (394) Jan 19, 2010 Germany
    Beer Trader

    Exactly, this is, similarly to Germany nowadays, little more than marketing.
     
  5. jesskidden

    jesskidden Meyvn (1,181) Aug 10, 2005 New Jersey
    Subscriber

    Stroh and Hudepohl had a legal conflict back in 1984 over advertising for their Erlanger and Christian Moerlein (respectively) brands, in which both brewers' claimed that their beer was the "first/only" US beer to pass the Reinheitsgebot. (US newspaper not too familiar with the term at the time ;)).

    [​IMG]
     
    Bitterbill likes this.
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