Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Germany RHG in the USA

Discussion in 'Europe' started by JackHorzempa, Apr 3, 2013.

Thread Status:
Not open for further replies.
  1. JackHorzempa

    JackHorzempa Dec 15, 2005 Pennsylvania

    Read all about it! RHG comes to the USA!

    “Kräftig Lager and Kräftig Light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William K. Busch, president and chief executive officer. “Giving a nod to my German heritage, our products were given a German name and are brewed under the well-respected German beer purity law, Reinheitsgebot.”

    http://beeradvocate.com/community/threads/kräftig-light-launches-new-ad-campaign-focusing-on-german-brewing-process-reinheitsgebot.79887/

    Prost!
     
  2. herrburgess

    herrburgess Nov 4, 2009 South Carolina
    Beer Trader

  3. einhorn

    einhorn Nov 3, 2005 California
    Beer Trader

    Not to dismiss this news, but many brew according to RHG.
     
    digita7693 and steveh like this.
  4. digita7693

    digita7693 Jan 19, 2010 Germany
    Beer Trader

    Exactly, this is, similarly to Germany nowadays, little more than marketing.
     
  5. jesskidden

    jesskidden Aug 10, 2005 New Jersey
    Subscriber

    Stroh and Hudepohl had a legal conflict back in 1984 over advertising for their Erlanger and Christian Moerlein (respectively) brands, in which both brewers' claimed that their beer was the "first/only" US beer to pass the Reinheitsgebot. (US newspaper not too familiar with the term at the time ;)).

    [​IMG]
     
    Bitterbill likes this.
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer Fest® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • 10 Years of BeerAdvocate Magazine

    We're celebrating 10 years of BA mag with $10 print subscriptions for US residents!

    Subscribe