Roll-Up Brewery

Voted yes, but there are two contingencies.

1. Tasters available before I buy
2. The beer had better be good at the start (unlikely to be given a second chance)

Don't know about Florida licensing. In NY there could be local zoning issues and state licensing issues. There are more requirements and expense involved in getting an on-premises license, you need to be located in an area zoned to allow bars & restaurants, you need local approval, and you'll have higher insurance rates. His method would probably only need an off-premise license and he could set up in a commercial/industrial zoned area.
There's a brewery here that operates out of a roll up garage door. The building is designed so the regular door opens into the office/lobby area, the garage is the only area large enough for sales.

 

Isn't this what most hyped breweries do?

Equilibrium comes to mind. Literally a garage door you walk into and they sell cans out their door, sight unseen. So you pretty much need a hyped following and the quality to match that for future transactions.

No taproom means you're going off hype right off the bat.

I voted no. I need samples. Id buy cans once and see what it's all about. But beyond that, I don't see $20/4 packs being the norm.

Assumption for #1/quality needs to be top 1% out of all other breweries, or you may fail. It's a tough concept unless you can sell out. Didn't OH start out this way? Having that taproom angle is essential.


Someone mentioned alchemist.
So you can have alchemist on draft now inside the brew hall? Or is it sold somewhere else?

 

Speaking of Aslin....hot off the press, they finally opened a taproom in Alexandria, VA.

https://www.washingtonpost.com/goin...ory.html?noredirect=on&utm_term=.43c97199ab64

 

Agreed, which is why I voted nope.

If you're only selling cans with no taps, there's no way to sample what you're selling. I'm not interested in buying unsampled beers from a new brewery with no track record. As I can see it, it's basically relying on a hype model since you're talking about selling unproven, untasted beers. The world nowadays needs less hype breweries, not more.

Add the ability to have a pint though, and this sounds just like any other nanobrewery. Which seems like it makes a whole lot more sense to me.

 

Yes - it’s down the street. No - it’s not.

 

I voted 'no' for a few reasons. Mainly, I visit taprooms to socialize with friends and other patrons. If your brewery doesn't provide a place for that to happen I couldn't care less about your beer. To be completely blunt, if you can legally have a taproom I find it completely unacceptable that you wouldn't. Secondly, when I buy beer to bring home I often buy wine or spirits too. I'm unwilling to go out of my way by having to make two stops in order to try your product. Lastly, I prefer traditional styles; if all you are making if popular, gimmicky styles I couldn't care less about your beer.

 

I’m a yes if you’re hyper local. Being in between Chicago and Milwaukee I have zero desire to drive to either area and wait in line. My local brewery is also very plain Jane. So if your beer is good and not $20 a 4 pack count me in.

 

I voted Yes, because we have one like that near me, the beer is pretty good, and I do go there.

https://skygazerbrewingco.com/skygazer/

 

When I saw "Roll-Up Brewery" I was hoping someone put a brewery into a semi-truck and the concept would be similar to an ice cream truck.

Assuming you are making good beer, then yes, this should work as long as you don't overdo the scale. Have your social media game on point. I'm familiar with one smaller brewery about an hour from me that only did releases the first Saturday of the month. They would have long lines from locals, but I'm not sure people went out of their way to get there from surrounding towns. If you start distroing to retailers this may cannibalize your sales in that people showing up at your brewery and investing the time/wait might be more apt to make some impulse purchases whereas if they go to a retailer for your beer that impulse purchase may be from a competitor.