Root + Branch Brewing

Discussion in 'Mid-Atlantic' started by Shawn_Sins, Feb 5, 2018.

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  1. PapasDelicateCondition

    PapasDelicateCondition Initiate (85) Sep 7, 2016 New York

    It’s your funeral! Just trying to give you a pro tip to help your success in the biz!
     
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  2. jeromejohn

    jeromejohn Initiate (34) Feb 13, 2015 New Jersey

    Yeah you’re a regular Jean Van Roy I’m sure! Don’t take his ridiculous advice at your own peril!
     
  3. jeromejohn

    jeromejohn Initiate (34) Feb 13, 2015 New Jersey

    In case the above didn’t make sense:
    Keep doing what you’re doing Root & Branch! You’ll have all the success you can handle if you do.
     
  4. M-Fox24

    M-Fox24 Savant (951) Mar 17, 2013 New Jersey
    Trader

  5. jerseytiger

    jerseytiger Initiate (54) May 8, 2016 New Jersey

    Didn't The Rolling Stones name their band after a Muddy Waters track?
     
  6. PapasDelicateCondition

    PapasDelicateCondition Initiate (85) Sep 7, 2016 New York

    I don’t know about that but I do know The Beatles are another example that prove puns lead to commercial success.
     
  7. jerseytiger

    jerseytiger Initiate (54) May 8, 2016 New Jersey

    Puns lead to brewers spending more time thinking of clever names for their beers than time figuring out how to make really good beers (Bolero Snort).
     
  8. Msudukie

    Msudukie Aspirant (251) Oct 26, 2013 New York
    Trader

    Anyone know approximately when in the day they have been selling out?
     
  9. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Our last release was on a Thursday: we started selling at 4pm and we’re sold out by 7:30ish.
     
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  10. dmb987

    dmb987 Aspirant (229) Jul 24, 2014 New York
    Trader

    Not sure if this has been addressed in previously releases... but what’s with the tax on top of the 20.00 4/pk?! Only other brewery I can think of that does it is Sterling Equities Brewing @ citi field.
     
  11. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Twelve Percent sets the pricing on the beer, not us. Until our facility opens, it’s out of our control.
     
  12. dmb987

    dmb987 Aspirant (229) Jul 24, 2014 New York
    Trader

    12% always trying to nickel and dime the little guy. Poor form, not cool.
     
  13. guinness77

    guinness77 Meyvn (1,192) Jan 6, 2014 New York

    Manning the register, updating the story on IG and answering questions on BA (as well as brewing the beer), this man is busy.
     
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  14. Phreeballing

    Phreeballing Initiate (163) Sep 19, 2015 New York
    Trader

    When do you see your facility opening? Also where?
     
  15. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Our lease is signed. We estimate this time (or fall) of next year. Official announcement regarding the location is forthcoming.
     
  16. Msudukie

    Msudukie Aspirant (251) Oct 26, 2013 New York
    Trader

    @xenjoiii - ELATOSOH is amazing - one of the best new beers I have had in recent memory! Excited for your future plans.
     
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  17. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Thanks! I’m glad you’re into it! I’m quite happy with the base compositions for Heaven & Hell.
     
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  18. SpinSamzo

    SpinSamzo Aspirant (262) Mar 11, 2017 New York
    Trader

    Is this getting NYC distribution (cans/draft)?
     
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  19. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Plenty of draft / 15 cases of cans. Getting picked up Tuesday. Hopefully they hit accounts in a cold & timely manner.
     
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  20. Comparison_Ford

    Comparison_Ford Disciple (373) Apr 4, 2014 New York
    Trader

    I'm burning through these cans way too fast. Strong contender for best IPA I've had so far this year.
     
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  21. PapasDelicateCondition

    PapasDelicateCondition Initiate (85) Sep 7, 2016 New York

    Is ELATOSOH Everyone Levitates Above Their Own Sea of Hell or is it Everyone Levitates Above Their Own Sea of Heaven? Personally I’m excited to try Everyone Levitates Above Their Own Sea of Hell. I had Everyone Levitates Above Their Own Sea of Heaven and really liked it. I’ve been hearing good things about Everyone Levitates Above Their Own Sea of Hell! Really hope my bottleshop gets a couple cans of Everyone Levitates Above Their Own Sea of Hell!
     
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  22. Msudukie

    Msudukie Aspirant (251) Oct 26, 2013 New York
    Trader

    Oops. Meant the Hell version released last Saturday.
     
  23. BoardwalkBock

    BoardwalkBock Zealot (541) Aug 18, 2012 New York

    You get my vote for the most mouth jumbling post of the year.
     
  24. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Everyone Stands Beneath Their Own Dome of Heaven.

    Everyone Levitates Above Their Own Sea of Hell.
     
  25. alexsergio

    alexsergio Meyvn (1,387) Mar 7, 2011 New York
    Society Trader

    Heaven 4.5, hell 4.6. Will probably need to revise these figures when I die.
     
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  26. NewmansOwn

    NewmansOwn Disciple (317) Jun 25, 2016 New York

  27. ONovoMexicano

    ONovoMexicano Poo-Bah (2,831) Jun 14, 2012 New Mexico

    Going for this. Sounds great.
     
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  28. Comparison_Ford

    Comparison_Ford Disciple (373) Apr 4, 2014 New York
    Trader

    Looks like b2 of Dead Men on Holiday is in the works.

    Please let this be a GSB release.
     
  29. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Brewing as we speak. It will be a GSB release.

    Release wise, it’s looking like:
    One-Dimensional Man - the week of 9/17
    Dead Men on Holiday - the week of 9/24 or 10/1
     
  30. HansCastorp

    HansCastorp Initiate (88) Mar 16, 2007 Ohio

    Awesome & keep 'em coming. I'll bring copies of Marcuse and Koestler for you to sign.

    cheers
     
  31. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    When I was working at Threes, I named their Russian Imperial Stout “Everything Was Forever, Until It Was No More,” which I read in grad school. Alexei Yurchak found out about the beer and came by for a pint, while he was in town for a conference at NYU. He left us a few signed copies of the book. It was amazing.
     
  32. alexsergio

    alexsergio Meyvn (1,387) Mar 7, 2011 New York
    Society Trader

    Damn, one dimensional man is another banger. Anthony can do no wrong!
     
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  33. NewmansOwn

    NewmansOwn Disciple (317) Jun 25, 2016 New York

    Hoping some of those cans see distro. Everyone Levitates was great as well!
     
  34. Xerlic

    Xerlic Initiate (152) Aug 26, 2016 New York
    Trader

    They said on the instagram post for 1DM that cans are no longer being sent out for distro. :slight_frown:
     
  35. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    Correct. We will no longer be distributing cans - only draft moving forward. Demand is too high on Long Island, currently. Everything has been moving on release days. Prior to ODM, we were holding 15-20 cases back for distribution, but could have easily sold them all during the releases. For ODM, we sold everything, and some folks still missed out. Holding back cans had created a two-fold problem for us: 1) we had to shut down local customers that were taking the time to attend releases; and 2) it put Twelve Percent in a hard spot, as far as spreading the wealth went (ie, why did x account get cans and not me).
     
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  36. guinness77

    guinness77 Meyvn (1,192) Jan 6, 2014 New York


    Wow, much respect here to @xenjoiii and his crew. This could not have been an easy decision but to show this kind of respect for your product and your customers is...refreshing. Cheers to you!
     
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  37. xenjoiii

    xenjoiii Disciple (310) Jul 24, 2010 New York

    There is no crew. It’s just me handling production at GSB. If I have a beer fermenting, I’m there 5-7 days a week.

    It was a difficult decision. The beer is totally drinkable. To be honest, it could have passed as a formidable interpretation of a West coast-style IPA (albeit a tad sweeter), but that was not it’s intented form. Passing off flawed product as something else is something that sincerely infuriates me, as a brewer.
     
  38. NewmansOwn

    NewmansOwn Disciple (317) Jun 25, 2016 New York

    Thanks for the transparency. Just had a can of ODM at Haymaker and it was fantastic.
     
  39. tinoynk

    tinoynk Initiate (87) Sep 25, 2010 New York
    Trader

    Planning on doing the same after work. Very excited.
     
  40. SpinSamzo

    SpinSamzo Aspirant (262) Mar 11, 2017 New York
    Trader



    A Descartes beer but no Spinoza beer, outrageous!
     
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