Rosé Beer?

When I hear the word Rose, I think of wine. The Anderson Valley beer is a Gose. The name sounds like marketing to me, perhaps at an attempt to mimic the image of Rose wine, if not only by name and in color, then perhaps through certain flavor characteristics as well. I am not familiar with the other beers/ciders you listed, so I’m not sure if they fall into the same category. If they do, then it just sounds like the remarketing of an existing product. Outside of the ones you’ve listed above, I’ve not seen the term Rose used in the marketing of beer.

 

Definitely seeing more, especially since it’s becoming extremely popular in the wine world now. I think it may be traveling in the rosé wine wake, hoping to pick up some adventurous ones in the exponentially booming rosé demographic of the past few years.

 

I feel that only beers made with grapes could be considered rosé-inspired (so only the DFH one of the ones you mentioned, OP). Anything else is just marketing. I guess I could see calling beers that are trying for the flavors of rosé without using grapes would/could fit.

As mentioned, rosé has become a pretty hot category in wine (after a long maligned history), so it is probably trying to trade on that.

 

Wine Enthusiast had an article about this trend in March.

https://www.winemag.com/2018/03/02/rose-beer/

 

Seems gimmicky, but I'd be willing to assess the individual beers on their own merit. But for gods sake, let's not make it another style!!!!!!!

 

Brewers are in a tough spot with the current crop of beer geeks; if a featured ingredient doesn't hit them over the head the beer gets knocked for not having enough 'xyz'. Using the Rose term is simply a way of signaling that this will feature a more subtle approach.

On one hand, it's a shame that they have to do this. On the other, at least I know what to look for now .

 

It is an attempt to attract more female purchasers.

 

We’re trying to cut into that casual wine drinker market, just like we tapped into that lucrative milkshake-aficionado market.

Juice cleanse beers coming next...

 

I’ll need to keep my eyes peeled. I am a fan of the Anderson Valley Goses so if I see the Rosé I’ll give it a try.

 

Sprinkle the Magic Pixie Dust and a Red becomes a Rose. Neat marketing hat trick.

 

Count me out of the future Rose beer fad!

 

“Stay regular, my friends...”

The orgininal?

 

Yeah, but where do you get the Magic Pixie Dust? And isn't that a new beer style in itself???

 

Ah, that's the secret.

 

I think we are seeing something pop, I saw my local guy offering a beer/wine hybrid just the other week then saw your post so there is something going on around the country.

 

If they make them sour I'll be at least willing to give some of them a go. Sweet and sugary? Hard pass.