Most sources have Seeber Brewing Co. of Elizabeth opening in 1933 (so, after Repeal) in what had been the Rising Sun Brewing Co. The Seeber family had been involved in the ownership of Rising Sun in the pre-Pro and Prohibition era. The brewery was sold in 1933 and the name change was probably due to the notoriety of Rising Sun. George Seeber, Jr. was involved with the brewery and active in NJ brewing associations. As noted, the brewery was sold to Schultz Brewing Co. of Union City but only lasted about a year.
I wonder if the history of the sell-outs and/or name changes were a result of the murder that occurred in the brewery's building. Strangely times back then.
Yeah, that was my implication when I wrote: You can't get too far into researching the brewing industry during Prohibition in New Jersey without coming across the event. ...but the Seeber family still was involved after Repeal. And ads for their legal near beers brewed during Prohibition suggest that the brand name "Seeber" had been used for a dark beer (though curiously, I can't find any pre-Pro ads or mentions of the brand). From 1919 - 1921:
That's interesting that they referred to the government enforcers during prohibition as 'dry agents.' I learned a lot of beer history from you. Thanks for your efforts to educate us all. Now if we can get the OP to clarify the subject of this thread we can all be enlightened about that too. @Pigpen66 ?
