Serious Eats: "Why Beer Costs What It Does"

Good find. Thanks for the link.

 

Wait til the brewers who are sending yeast into space collaborate with the brewer who is using truffles.

 

"Dry hopped with space-truffles"?

 

Beer is the price it is because that's how much it costs.

 

Well apparently consumers are their own worst enemy on the whole bomber pricing issue:

"Though it matters less in the context of bars and restaurants, Friedman has also observed that consumers are much more sensitive to six-pack retail pricing than, say, that of 22-ounce bombers, which hold a little less beer than two 12-ounce bottles. According to Friedman, a $15 or $16 six-pack is "DOA on the shelf," but a bomber priced at the same dollars-per-ounce ratio might sell."