Sierra Nevada 2017 Snowpack

Discussion in 'Beer News & Releases' started by Lucular, Sep 18, 2017.

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  1. Lucular

    Lucular Jun 20, 2014 Maryland
    Society Trader

    Good to see the Snowpack is being released as usual after the Fall Pack non-appearance. The lineup includes a couple of new beers this year:
    • Pale Ale
    • Coffee Stout
    • Wintertide (winter warmer)
    • Holiday Haze IPA
    Looking forward to picking this up in a couple of months!
    Premo88, wafers, George1005 and 8 others like this.
  2. AZBeerDude72

    AZBeerDude72 Jun 10, 2016 Arizona

    This looks awesome @sierranevadabill, excited to snag a pack when its out, still wishing you guys would put Coffee Stout into a stand alone 6 pack year round :stuck_out_tongue:
  3. steveh

    steveh Oct 8, 2003 Illinois

    Wintertide? An answer to Anchor's Our Special Ale after all these years?

    With that Coffee Stout I may have my wife pushing for more beer purchases this year. :grin:

    (Then again, I haven't told her there's a new Guinness Export Stout due to hit shelves :wink:)
    #3 steveh, Sep 18, 2017
    Last edited: Sep 18, 2017
    ilikebeer03 and FBarber like this.
  4. AZBeerDude72

    AZBeerDude72 Jun 10, 2016 Arizona

    I have not heard of this, can you give more info, I am big fan of their beer so this would be cool, thanks....:slight_smile:
  5. steveh

    steveh Oct 8, 2003 Illinois

    Google 200th Anniversary Export Stout.

    BA already has it listed.

    Can't believe the guy (member since Thursday) who thinks it's relabeled Draught when that's 4.0ABV and this new(ish) beer is 6.0. No accounting for perception.
    BeastOfTheNortheast and FBarber like this.
  6. AZBeerDude72

    AZBeerDude72 Jun 10, 2016 Arizona

    That is so cool, I did not see this, cannot wait. Thanks for posting, will be keeping my eyes open on this one, love Guinness.
    Thanks :sunglasses:
    BeastOfTheNortheast and steveh like this.
  7. AZBeerDude72

    AZBeerDude72 Jun 10, 2016 Arizona

    I just saw that LOL, I was just reading the reviews on it. I also just pulled it up at my local total wine, they show it in stock for $8.99 a six pack which is pretty good price. I don't know how I missed this, I was just there and did not see. Eager to see how it tastes.
    steveh likes this.
  8. AZBeerDude72

    AZBeerDude72 Jun 10, 2016 Arizona

    Ya, I read his post also, not too sure what he was going after, review seemed biased to me.
  9. Brolo75

    Brolo75 Aug 10, 2013 California

    Looking forward to Snowpack, Fresh Hop Pack, Celebration Ale, and Northern Hemisphere, I've already started consuming Narwhal. Sierra Nevada will occupy much of my fridge in these coming months.
    VABA, alucard6679, jukev and 12 others like this.
  10. ecpho

    ecpho Mar 28, 2011 New York

    Great (or grate) a traditional winter hazy IPA.
    keithmurray and jmdrpi like this.
  11. dripa8

    dripa8 Sep 19, 2014 Kansas

    Guys, start a thread for that one. This is about Sierra Nevada. Sounds like a pretty nice pack. Will be waiting!
    raynmoon likes this.
  12. steveh

    steveh Oct 8, 2003 Illinois

    Yeah, yeah -- didn't mean it to go that far. Saw-ree Dudley. :wink: Looking forward to the SN pack too.
  13. dripa8

    dripa8 Sep 19, 2014 Kansas

    I will say that I do want this pack, but maybe putting torpedo at 7.2% would have made it a slam dunk. They usually have one semi strong beer in the packs. This one tops out at 6.5% for the hazy IPA. But still sound WAY better than the drinking buddies pack and no fall pack
  14. EnronCFO

    EnronCFO Mar 29, 2007 Massachusetts

    You know the beer market is weird when I'm more excited for a seasonal mix pack and a seasonal IPA whose recipe NEVER changes (Celebration) than I am for the latest hazy IPA releases from Boston-area breweries.
  15. MikeP64

    MikeP64 Jan 24, 2015 South Carolina

    Celebration...I'm just sayin'.....
    alucard6679 and BrewsOverHoes like this.
  16. AZBeerDude72

    AZBeerDude72 Jun 10, 2016 Arizona

    I agree, won't post more on it, got excited lol. Cheers.
    VABA, bret717, jkblr and 1 other person like this.
  17. CJNAPS

    CJNAPS Nov 3, 2013 California

    I always look forward to a SN mix pack. Cheers
    Blueribbon666 and ecpho like this.
  18. Giantspace

    Giantspace Dec 22, 2011 Pennsylvania

    Not a winter warmer fan and the SNPA is not a beer I ever buy as I don't really like it. Really like the coffee stout but looks like this year I need to pass. Can't spend money on a 12 pack to drink 3 beers , maybe 6 if the hazy thing is any good.

    Don't know why the coffee stout is not a stand alone seasonal. Easy three case buy for me.

  19. Hoppedelic

    Hoppedelic Dec 6, 2010 California

    I think it's strategically smart of them to keep the Coffee stout exclusively in the Winter pack. People buy that whole 12 pack just for those 3 beers. Genius!
  20. jmdrpi

    jmdrpi Dec 11, 2008 Pennsylvania

    My thoughts as well. How bout a Brown Ale? Old Ale? English Barleywine? Weizenbock?

    Hell, even their regular Porter.
  21. Giantspace

    Giantspace Dec 22, 2011 Pennsylvania

    SN Winter pack

    Coffee Stout
    Rye IPA

  22. RobHB

    RobHB Aug 20, 2017 New Jersey

    Whoa...Narwhal is already out in the wild? I thought it would be at least another month. That one doesn't seem to be as widely available in my region of NJ as some of Sierra's other fine brews.
    AZBeerDude72 and Brolo75 like this.
  23. Hoppedelic

    Hoppedelic Dec 6, 2010 California

    Yeah it's been out a couple weeks now in 6 packs, bottled 8/22. It's really good this year, but it's good every year haha.
    Redrover likes this.
  24. RobHB

    RobHB Aug 20, 2017 New Jersey

    OK, I see why you folks have it already. You're both in California. I've been subscribed to/following the beer on beermenus for a while now, so hopefully Narwhal will show up in NJ soon.
  25. Txex06

    Txex06 Dec 28, 2016 Texas

    I found Narwhal at Costco this past week.
    VABA and RobHB like this.
  26. ecpho

    ecpho Mar 28, 2011 New York

    Literally any other style would be more interesting than a hazy IPA but they seem to be reaching for the hazebro crowd (who I do not think would pick up a SN variety pack anyway).
    I wish they would consider their long time fans but I know why they are not.
    AlcahueteJ, JackHorzempa and jmdrpi like this.
  27. chris826

    chris826 Sep 24, 2014 Mississippi

    It landed in MS beginning of September. You should be seeing it soon.
    RobHB likes this.
  28. Crim122

    Crim122 Aug 4, 2014 North Carolina

    Really excited for this. With Narwhal now in six packs and that fresh hop packs coming out, I may drink SN almost exclusively throughout winter.
    Lucular likes this.
  29. DarkDragon999

    DarkDragon999 Feb 13, 2013 Rhode Island

    Pale Ale - Ok fine I get it.
    Coffee Stout - Yes I remember loving it.
    WIntertide - The only other WInter Warmer I drink regularly is Harpoon's and its just average.
    Holiday Haze IPA - Would rather have a different style maybe a ESB but I'll take it.
  30. ecpho

    ecpho Mar 28, 2011 New York

    I'd love to try a SN ESB! Lately its becoming my favorite type of hoppy ale. No way to equate an ESB with mango or papaya juice like every other IPA these days.
    tzieser likes this.
  31. Urk1127

    Urk1127 Jul 2, 2014 Pennsylvania
    Society Trader

    Have seen this years in Atlantic county last week
  32. WV_Charles_Homebrew

    WV_Charles_Homebrew May 17, 2017 West Virginia

    Awesome! I have one SN Coffee Stout left in my stockpile, and I am excited to try the winter warmer and Holiday Haze IPA.
  33. Handle

    Handle Mar 16, 2009 North Carolina

    They had one many years ago. It was their spring seasonal.
    ecpho likes this.
  34. Andy1010

    Andy1010 Jan 26, 2016 Indiana

    Oh S.N. brews it? I'll take two....
    apendecto likes this.
  35. JackHorzempa

    JackHorzempa Dec 15, 2005 Pennsylvania

    It sure does seem that Sierra Nevada is on the horns of a dilemma. For sales reasons they feel the need to try and attract 'new' customers (e.g., the Hazy IPA to attract the 'new' beer craft beer drinkers to be buyers of the 'old' craft brewery of Sierra Nevada). But as you pointed out a 12-pack with only 3 beers to attract these 'new' customers in all likelihood will not cut it. In the meantime the 'established' Sierra Nevada customers would prefer that the beers be of a more 'traditional' nature. Maybe these old stand by customers will refuse to purchase this variety pack since they view Sierra Nevada as not catering to their preferences?


  36. beernuts

    beernuts Jan 23, 2014 Virginia

    Is it really a fact that a majority of longtime SN customers are uninterested or against a new IPA style? I understand that some people may not like it, but it seems like a stretch as a premise for discussion.
  37. ecpho

    ecpho Mar 28, 2011 New York

    Are new draft drinkers who see the #linelife early morning checkins and turbid beer pours on Instagram are going to get excited about picking up this 12 pack for a few nationally distributed bottles of a supposed NEIPA? I don't think so - they would never drink an IPA that came in a bottle anyway! SN seems to throwing everything at the wall to see what sticks. It seems a bit desperate but I'm a big fan so I hope they figure it out - without totally alienating the standby customers along the way.
    ESHBG and raynmoon like this.
  38. i_run_far

    i_run_far Aug 11, 2016 District of Columbia

    I agree, maybe instead of having all the pretty lame mixed 12's, they should consider having 2 seasonals (maybe a mixed 12 of those), Otra Vez and Nooner can go:

    Winter: Coffee Stout and Celebration
    Spring: Ruthless and Glissade
    Summer: Summerfest and a Kolsh, Gose (not Otra Vez) or Berliner
    Fall: Oktoberfest and Tumbler
    HoptimusMax1mus, Fitzy01 and ESHBG like this.
  39. AlcahueteJ

    AlcahueteJ Dec 4, 2004 Massachusetts

    Yeah, but the winter pack has a hazy IPA in it...

    I can't speak for everyone else, but it's not the fact that they're doing a hazy IPA, more so that it's not really a seasonal style at all.

    Of course one could argue neither is Celebration, but it's a classic that has been brewed for decades, and is familiar and welcoming at this point. In addition to that, its always offered up something different than other IPAs over the years in my opinion. A heftier brew at 6.8%, one of the most balanced IPAs ever, with a solid caramel malt backbone and sharp hop bite complementing each other...all these characteristics make for a hearty brew perfect for winter.

    I love me a New England style IPA, but a velvety smooth mouthful of fruit juice speaks more to the tropical side of me than the winter side of me.
    meefmoff likes this.
  40. JackHorzempa

    JackHorzempa Dec 15, 2005 Pennsylvania

    Well, an all fairness there is a level of desperation for most of the large(r) distributing craft breweries today. The sales are down for breweries like Sierra Nevada and just like any business they would rather be selling more product vs. less. They are facing competition from BIG BEER like Goose Island, Wicked Weed, etc. and they are facing competition from the proliferation of local, small breweries that are opening at a rate of 2+ new breweries per day. What exactly is the best way to stop the decline of sales in this competitive environment?
    And that is indeed a genuine risk. I personally do not have figures here but I would guess that there is a core set of folks who have been fans of Sierra Nevada beers for many years. I am one of those 'core fans' but the reality is that there is only so many of us and Sierra Nevada (and the other larger distributing craft breweries) need to expand their customer base if they want to maintain level sales and hopefully grow sales in the future (2018 and beyond). If they go too far to appeal to the 'new' craft beer drinkers we may feel like they no longer care about us anymore. A resentful customer will become an ex-customer.

    You and I have both been advocates for Sierra Nevada making their Kolsch to be a more regular beer. I personally would love for the Kolsch to be a year-round beer but even making this beer available as a 6-pack for part of the year (i.e., a seasonal release) would be great. Maybe Sierra Nevada will track the sales of Boulevard Kolsch - Golden Ale to see if their is a sufficiently viable market for this sort of beer? Or maybe they will put their priorities into further attracting 'new' customers?

    I will not advertise that I have the 'answer' here. The 'good news' is that in 2017 there is just a very large number of craft beer available for sale. If Brewery X does not fulfill your customer demands there is a plethora of other existing (and further growing) craft breweries that will be willing to fulfill our demands.

    As a 'core fan' I am hoping that Sierra Nevada charts a 'balanced' business course but frankly this hope comes from fond memories of Sierra Nevada beers past. Maybe I will learn to enjoy their new offerings just as much? Or maybe my beer money will just go elsewhere?


    @RobH @KOP_Beer_OUtlet @Sixpoint @sierranevadabill @Alexmc2
    ecpho likes this.
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