I agree with everything you said. As for me, I am a pretty simple beer drinker - I'd be happy with a kolsch, ESB and a porter (with an Oktoberfest and wheat beer thrown in too.) I do not care for the latest and greatest - this tiny rare batch of hops are used in this beer or the new coffee from the latest trendy coffee chain, etc. I'd imagine there are others who might feel the same. Of course I support a few key local breweries who make world class beer but I can't always get to the brewery for growler fills. I do have a couple of favorite canned ESBs I buy, of course I go to SN for Celebration and Oktoberfest. But I'm branching out to other breweries of similar size. Harpoon has a nice fall pack out now. Boulevard's Kolsch was disappointing so I'm still looking for my Kolsch supplier. So I've stepped away from buying as much SN as I used too.