So How About That 25th Ann. BCBS

I think this quote from the original investigative piece in the Tribune pretty well demonstrates what I think of this:

Who. Fucking. Cares.

The article itself notes that the difference between 1992 and 1995 is little more than the presence of an extra superlative in determining how far ahead of its time that BCBS was.

I can't help but wonder if that article would have even been written if Goose Island wasn't owned by ABI.

 

I agree with @LambicPentameter in that this really isn't much of a story or big deal. They got the year wrong by a few years, which seems very easy based on how less attention was given to the industry back then. This is no grand scheme of any sorts IMO - they probably got the year wrong and now realize it (and probably don't really know the true origin date), so they made a change to the label.

 

No, it's not like that.

For starters "world's best burrito" is pretty run-of-the-mill marketing puffery. No one's going to "call you out" on it, let alone do a 1,400-word investigative article determining whether or not it's actually true. Because it's not intended to be taken literally.

This, on the other hand, shows an actual discrepancy in objective, factual information, but provides for a distinction that is largely meaningless. As noted in my previous comment, the difference between 1992 and 1995 doesn't significantly change where BCBS fits into the landscape of craft beer. It was still ahead of its time by a wide margin.

Since the Tribune article itself notes that the discrepancy likely amounts to a case of faulty memory rather than some active attempt to deceive, it's nothing more than beer trivia. Which, sure, is interesting for it's own sake.

 

I was drinking BCBS back in '92...so it definitely existed. Me and all the other freshman at my high school used to beer bong that stuff when we got tired of Zima.

 

#FakeNews

No one can "[get] tired of Zima." Please post your alternative facts elsewhere.

 

Full lawyer? You mean identified something for what it is?

And I agree, it's not a big deal. That was my original point.

 

Josh Noel is writing a book on the history of Goose Island so it makes sense that he came across this "fact" during his research, and decided to write an article about it. I don't think the fact they are owned by ABi was the impetus to write the article but it may have been a factor in him wanting to write a book about them.

It is an interesting bit of research and doesn't need to be seen as a hit peice aimed at taking them down or anything.

Ultimately 1992 vs 1995 doesn't change BCBS but it does potentially put a couple other bourbon BA beers before it that released in 93 or 94. But unless you are claiming to be the first ever bourbon barrel aged beer.. who cares.