Stone Brewing Co-Founder Apologizes for Misogynistic Tweets

Discussion in 'Beer News' started by Todd, Mar 12, 2018.

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  1. Todd

    Todd Founder (13,506) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah Trader

    Within the last week Melvin Brewing made the news, and earlier this month it was Arrogant Bastard (Stone Brewing). I'm not sure if we're seeing an increase in this sort of misogynistic behavior from breweries online or if social media isn't letting them get away with it anymore, but in case you missed it (from March 2nd)...

    https://www.brewbound.com/news/stone-brewing-co-founder-apologizes-misogynistic-tweets
    https://www.thedrinksbusiness.com/2...pologise-twice-after-sexist-tweet-went-viral/
     
    FBarber likes this.
  2. MightyTrustKrusher

    MightyTrustKrusher Devotee (375) Nov 5, 2014 Pennsylvania

  3. raynmoon

    raynmoon Initiate (0) Aug 13, 2011 Colorado

    Definitely the "social media not letting people get away with it" part. Not that I condone poor behavior when being the face of a company, however.
     
  4. GOBLIN

    GOBLIN Pooh-Bah (2,664) Mar 3, 2013 Ohio
    Pooh-Bah Trader

    How in the ___ was this not supposed to be interpreted as sexual ? I mean if you said it then own it . . . I swear everybody is a politician these days and every politician is just a human in disguise.
     
    #4 GOBLIN, Mar 13, 2018
    Last edited: Mar 13, 2018
  5. Squire

    Squire Grand Pooh-Bah (4,213) Jul 16, 2015 Mississippi
    Pooh-Bah Trader

    Saying an overtly sexual comment "was not intended, or even realized at the time" doesn't pass the smell test.
     
  6. bbtkd

    bbtkd Grand High Pooh-Bah (7,588) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    There is a long history of this type of over the line innuendo in advertising and other media, but things have taken a big turn over the past few years - and everyone should have "gotten the memo" a long time ago.
     
  7. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,363) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Stone Brewing has a long history of making 'arrogant' marketing statements. Some folks sort of appreciate their 'arrogant' attitude. It would seem that this particular 'arrogant' tweet was deemed inappropriate by some readers. And apparently by the Stone management folks as well? In the past there seemed to be an attitude from Stone folks when then made 'arrogant' statements that people should get over themselves but apparently this particular 'arrogant' statement they decided to apologize?

    Maybe a marketing strategy of not being 'arrogant' would be a 'better' business strategy? Some Stone employee decided to be a bit 'bold' in his tweet but in this particular instance it was deemed 'across the line' by Stone management?

    How would the female who takes over this job truly know what 'arrogant' message is OK? Every individual, female or male, have differing viewpoints. Maybe just maturing over the whole 'arrogant' schema is best serving here?

    Cheers!
     
    #7 JackHorzempa, Mar 13, 2018
    Last edited: Mar 13, 2018
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  8. jeebeel

    jeebeel Zealot (667) Jun 17, 2003 Texas

    Unfortunately, I can't say I find this news particularly surprising given Stone's whole marketing and branding shtick. And also a pretty feeble way of responding once the news was made public.
     
    Haybeerman, biermark, Squire and 2 others like this.
  9. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,363) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Amen to that!
    Yup!!

    Cheers!
     
  10. cjgiant

    cjgiant Grand High Pooh-Bah (6,572) Jul 13, 2013 District of Columbia
    Society Pooh-Bah

    This seems similar to (but worse than) the "Take no out of your vocabulary" (or whatever) Bud Light commercials. I can see how taken from the eyes of a beer intended to be consumed and the arrogant marketing the actual marketing could be naively unintentional.

    With my eyes closed, I pulled two hamstrings and an abdominal muscle, while also blowing out my suspension of disbelief to come to that "hypothetical."

    You can't change history, but you can improve going forward. Let's hope there is sincerity and improvement going forward.
     
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  11. Lahey

    Lahey Initiate (0) Nov 12, 2016 Michigan

    This is my only version of "social media" that I use. Here, most people are anonymous, but most still try to use good sense. It surprises me that any management type wouldn't have another person read something like this before they hit the send button. Or just have better sense themselves.
     
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  12. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    All together now... between this and the Melvin threads, let's all get outraged and pretend this kind of sexual innuendo has not been out front and obvious for years in beer names, artwork, marketing, etc.

    We even have a brewer here in MN with a penis for a logo.
     
  13. cjgiant

    cjgiant Grand High Pooh-Bah (6,572) Jul 13, 2013 District of Columbia
    Society Pooh-Bah

    There's a bit of difference between sexual innuendo and sexual abuse innuendo. But you are correct on the former.

    Edit, for clarification:
    Sexual innuendo:
    "Put me in your mouth, make an ‘mmm’ sound, swallow. Express appreciation and ask permission to do it again."

    Beyond:
    "Hint: only wussies do the ‘ask permission’ part."
     
    #13 cjgiant, Mar 13, 2018
    Last edited: Mar 13, 2018
  14. MightyTrustKrusher

    MightyTrustKrusher Devotee (375) Nov 5, 2014 Pennsylvania

    Yeah, I mean I roll my eyes at sexual innuendo in advertising. Mostly because I think it's a poor attempt at humor. The whole rapey vibe of this is what I think most people are really taking issue with.
     
  15. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    But, prostitution is OK?
     
  16. MightyTrustKrusher

    MightyTrustKrusher Devotee (375) Nov 5, 2014 Pennsylvania

    Wut?
     
  17. TrojanRB

    TrojanRB Grand Pooh-Bah (3,487) Jul 27, 2013 Texas
    BA4LYFE Society Pooh-Bah Trader

    Is anyone that buys the beer going to stop doing so?
    And is anyone that didn’t buy the beer going to start doing so?
     
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  18. LavaLite

    LavaLite Aspirant (266) Dec 3, 2016 Illinois

    Everyone is reading this wrong or I'm reading it too deep ( no sexual innuendo intended ) . The comment about "only wussies do the ask permission part" is referring to the person who is taking whatever into their mouth.

    Its someone talking about having someone take them in their mouth and then taking them again without asking. Kinda like, suck my dick again without asking.

    Once again I am amazed at how thin skinned this country has become. This type of stupid comment is setting people off in their weak little worlds. Get real, life is going to slap the shit out of you if this offends you.
     
  19. Beersnake

    Beersnake Grand High Pooh-Bah (6,652) Aug 17, 2013 California
    Mod Team Society Pooh-Bah Trader

    Exactly. This is sexual abuse innuendo, as you say. Completely unacceptable and a shocking given everything that has been going on over the past couple of years
     
  20. bbtkd

    bbtkd Grand High Pooh-Bah (7,588) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    The winds have changed though, and anything perceived as sexual assault, unwilling sex, or human trafficking are now taboo to joke about or leverage in advertising and publishing. Racial discrimination used to be widely accepted a long time ago too, but can you imagine the outrage if ads had any hint of that today?
     
    BBThunderbolt likes this.
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