Stone Brewing Co-Founder Apologizes for Misogynistic Tweets

Discussion in 'Beer News & Releases' started by Todd, Mar 12, 2018.

  1. Todd

    Todd Founder (5,608) Aug 23, 1996 California

    Within the last week Melvin Brewing made the news, and earlier this month it was Arrogant Bastard (Stone Brewing). I'm not sure if we're seeing an increase in this sort of misogynistic behavior from breweries online or if social media isn't letting them get away with it anymore, but in case you missed it (from March 2nd)...
    FBarber likes this.
  2. MightyTrustKrusher

    MightyTrustKrusher Initiate (64) Nov 5, 2014 New Jersey

  3. raynmoon

    raynmoon Crusader (780) Aug 13, 2011 Colorado

    Definitely the "social media not letting people get away with it" part. Not that I condone poor behavior when being the face of a company, however.
    EvenMoreJesus likes this.

    GOBLIN Meyvn (1,248) Mar 3, 2013 Ohio
    Premium Trader

    How in the ___ was this not supposed to be interpreted as sexual ? I mean if you said it then own it . . . I swear everybody is a politician these days and every politician is just a human in disguise.
    #4 GOBLIN, Mar 13, 2018
    Last edited: Mar 13, 2018
  5. Squire

    Squire Poo-Bah (2,033) Jul 16, 2015 Mississippi
    Premium Trader

    Saying an overtly sexual comment "was not intended, or even realized at the time" doesn't pass the smell test.
  6. bbtkd

    bbtkd Poo-Bah (2,107) Sep 20, 2015 South Dakota
    Premium Trader

    There is a long history of this type of over the line innuendo in advertising and other media, but things have taken a big turn over the past few years - and everyone should have "gotten the memo" a long time ago.
  7. JackHorzempa

    JackHorzempa Poo-Bah (3,713) Dec 15, 2005 Pennsylvania

    Stone Brewing has a long history of making 'arrogant' marketing statements. Some folks sort of appreciate their 'arrogant' attitude. It would seem that this particular 'arrogant' tweet was deemed inappropriate by some readers. And apparently by the Stone management folks as well? In the past there seemed to be an attitude from Stone folks when then made 'arrogant' statements that people should get over themselves but apparently this particular 'arrogant' statement they decided to apologize?

    Maybe a marketing strategy of not being 'arrogant' would be a 'better' business strategy? Some Stone employee decided to be a bit 'bold' in his tweet but in this particular instance it was deemed 'across the line' by Stone management?

    How would the female who takes over this job truly know what 'arrogant' message is OK? Every individual, female or male, have differing viewpoints. Maybe just maturing over the whole 'arrogant' schema is best serving here?

    #7 JackHorzempa, Mar 13, 2018
    Last edited: Mar 13, 2018
    pat61 and jeebeel like this.
  8. jeebeel

    jeebeel Initiate (159) Jun 17, 2003 Texas

    Unfortunately, I can't say I find this news particularly surprising given Stone's whole marketing and branding shtick. And also a pretty feeble way of responding once the news was made public.
  9. JackHorzempa

    JackHorzempa Poo-Bah (3,713) Dec 15, 2005 Pennsylvania

    Amen to that!

  10. cjgiant

    cjgiant Poo-Bah (4,253) Jul 13, 2013 District of Columbia

    This seems similar to (but worse than) the "Take no out of your vocabulary" (or whatever) Bud Light commercials. I can see how taken from the eyes of a beer intended to be consumed and the arrogant marketing the actual marketing could be naively unintentional.

    With my eyes closed, I pulled two hamstrings and an abdominal muscle, while also blowing out my suspension of disbelief to come to that "hypothetical."

    You can't change history, but you can improve going forward. Let's hope there is sincerity and improvement going forward.
    CaptainHate, meefmoff and pat61 like this.
  11. Lahey

    Lahey Disciple (387) Nov 12, 2016 Michigan

    This is my only version of "social media" that I use. Here, most people are anonymous, but most still try to use good sense. It surprises me that any management type wouldn't have another person read something like this before they hit the send button. Or just have better sense themselves.
    CaptainHate and GOBLIN like this.
  12. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

    All together now... between this and the Melvin threads, let's all get outraged and pretend this kind of sexual innuendo has not been out front and obvious for years in beer names, artwork, marketing, etc.

    We even have a brewer here in MN with a penis for a logo.
  13. cjgiant

    cjgiant Poo-Bah (4,253) Jul 13, 2013 District of Columbia

    There's a bit of difference between sexual innuendo and sexual abuse innuendo. But you are correct on the former.

    Edit, for clarification:
    Sexual innuendo:
    "Put me in your mouth, make an ‘mmm’ sound, swallow. Express appreciation and ask permission to do it again."

    "Hint: only wussies do the ‘ask permission’ part."
    #13 cjgiant, Mar 13, 2018
    Last edited: Mar 13, 2018
  14. MightyTrustKrusher

    MightyTrustKrusher Initiate (64) Nov 5, 2014 New Jersey

    Yeah, I mean I roll my eyes at sexual innuendo in advertising. Mostly because I think it's a poor attempt at humor. The whole rapey vibe of this is what I think most people are really taking issue with.
  15. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

    But, prostitution is OK?
  16. MightyTrustKrusher

    MightyTrustKrusher Initiate (64) Nov 5, 2014 New Jersey

  17. TrojanRB

    TrojanRB Meyvn (1,203) Jul 27, 2013 California
    Premium Trader

    Is anyone that buys the beer going to stop doing so?
    And is anyone that didn’t buy the beer going to start doing so?
    GOBLIN likes this.
  18. LavaLite

    LavaLite Initiate (38) Dec 3, 2016 Illinois

    Everyone is reading this wrong or I'm reading it too deep ( no sexual innuendo intended ) . The comment about "only wussies do the ask permission part" is referring to the person who is taking whatever into their mouth.

    Its someone talking about having someone take them in their mouth and then taking them again without asking. Kinda like, suck my dick again without asking.

    Once again I am amazed at how thin skinned this country has become. This type of stupid comment is setting people off in their weak little worlds. Get real, life is going to slap the shit out of you if this offends you.
    cosmicdebris, tzieser, ESHBG and 3 others like this.
  19. Beersnake1

    Beersnake1 Poo-Bah (1,904) Aug 17, 2013 California
    Premium Trader

    Exactly. This is sexual abuse innuendo, as you say. Completely unacceptable and a shocking given everything that has been going on over the past couple of years
    beertunes and MightyTrustKrusher like this.
  20. bbtkd

    bbtkd Poo-Bah (2,107) Sep 20, 2015 South Dakota
    Premium Trader

    The winds have changed though, and anything perceived as sexual assault, unwilling sex, or human trafficking are now taboo to joke about or leverage in advertising and publishing. Racial discrimination used to be widely accepted a long time ago too, but can you imagine the outrage if ads had any hint of that today?
    beertunes likes this.
  21. oldbean

    oldbean Aspirant (272) Jun 30, 2005 Massachusetts

    "Hey boss, should I post this edgy-if-you're-fourteen but actually just kinda gross and dumb tweet to promote one of our key product lines?"

    "Hmmm... should be a little more rapey, no?"

    "On it!"

    Stone is on some kinda hot streak these days.
  22. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

  23. oldbean

    oldbean Aspirant (272) Jun 30, 2005 Massachusetts

    Rape is a thing that happens in real life. Like, frequently. And marketing is a thing that exists in real life. This tweet exists in real life. It's all real life, man. None of this stuff exists in some abstract world that can simply be dismissed as "not real". It's all real.
    polloenfuego and JayTheBeerdo like this.
  24. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

    So, we're all supposed to pretend we have been outraged for years? Or, maybe pretend we didn't know about this and are now suddenly outraged?

    I've objected to this junior high frat-boy "humor" in craft beer for years, but to equate it with sexual assault is just stupid.
  25. bbtkd

    bbtkd Poo-Bah (2,107) Sep 20, 2015 South Dakota
    Premium Trader

    Frat-boy humor and sexual innuendo aren't the issue (yet) if it's not what someone called "rapey".
  26. i_run_far

    i_run_far Initiate (0) Aug 11, 2016 District of Columbia

    After this I certainly won't buy Stone again, not for this situation alone but for numerous reasons over the past year or so (change to recipes, poor RVA brewery beers, the lawsuit announcement). Too many other breweries to choose from in today's market. I won't purchase another Melvin beer either, fwiw.
    beertunes likes this.
  27. cjgiant

    cjgiant Poo-Bah (4,253) Jul 13, 2013 District of Columbia

    Yes, but it was decided to throw together power commands, sexual innuendo, and the idea that permission is optional together in an ad. Somehow no one looked at it and said, this might evoke something we [presumably] didn’t intend. It seems that once they got that message, they responded as appropriately as they could.

    If it does evoke the [again, presumably] unintended concept of sexual abuse in people, should they just shut up and take it? Or should they point it out?
    beertunes and drtth like this.
  28. BasterdInABasket

    BasterdInABasket Aspirant (205) Nov 8, 2010 Wisconsin

    Yeah, honestly it should be legal. And to equate willing prostitution and obvious sexual assault (consent vs non consent) is pretty ridiculous
  29. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

    I love how we carefully parse things...
  30. rgordon

    rgordon Champion (859) Apr 26, 2012 North Carolina

    Exactly. To even have these thoughts is really screwed up, but to actually write them into the ether is beyond stupid. The guy didn't make a mistake, he proved he's an asshole.
    WadeBridgman likes this.
  31. meefmoff

    meefmoff Zealot (540) Jul 6, 2014 Massachusetts

    Hopefully we can someday get back to worrying about real issues like whether people say "Happy Holidays" instead of "Merry Christmas" and which bathrooms people use at Target.
  32. donspublic

    donspublic Poo-Bah (1,608) Aug 4, 2014 Texas
    Premium Trader

    Is that seriously the O face from Office Space, priceless, yet tacky as shit on a beer bottle
    beertunes and WadeBridgman like this.
  33. threeviews

    threeviews Zealot (556) Apr 18, 2011 Florida

    Poor taste, bad judgement, immature, unprofessional...those are all descriptions that I would use to define this behavior. However, thinking a legitimate business (Pornography industry, excluded) is making a deliberate ploy to support/promote a culture of misogyny/abuse in a subversive/tongue-in-cheek manner is a bit suspect.

    While Lenny Bruce did so much to break down societal walls by challenging the prudish mentality of the majority, the pendulum is now clearly swinging in the opposite direction of what seems to be the ever-increasing and tightening-of-the-belt world of political correctness (yet, high ranking politicians and celebrities get away with it seemingly, daily!)

    By all indications, humor might soon be placed on the endangered species list and ultimately driven to premature extinction. Oh, the humanity!
    ESHBG and pat61 like this.
  34. pat61

    pat61 Poo-Bah (5,133) Dec 29, 2010 Minnesota

    I think the #metoo movement is biting some chunks out of the fratboy wet t-shirt beer crowd. Statements that may have made people uncomfortable but were tolerated are not so much now. This is not a bad thing.
  35. oldbean

    oldbean Aspirant (272) Jun 30, 2005 Massachusetts

    I would say that a society in which we talk openly about sexual assault, rape, misogyny, etc, is a society that's less "politically correct", rather than more so. We are bringing to light what was once hidden from those not directly affected. If that means that certain jokes aren't as funny anymore, well, those jokes never were funny for a large segment of the population. The only difference now is that now those people are making their voices heard.

    Thoughts and prayers to socially privileged people who are now being forced to confront their own self-centered shittiness that they were once able to ignore.
  36. LavaLite

    LavaLite Initiate (38) Dec 3, 2016 Illinois

    Thats all great, but the tweet does not talk of rape. Read it again and ask yourself who the ask permission part is directed at. Do you take it as the person who is getting blown or the person doing the blowing ?
  37. LavaLite

    LavaLite Initiate (38) Dec 3, 2016 Illinois

    Too many people get triggered and twist statements into things that offend them. The tweet does not promote or accept rape. It states that someone is getting blown and tells the blower to not ask permission and do it again. Not rape, sorry.
  38. BayAreaJoe

    BayAreaJoe Defender (603) Nov 23, 2017 California

    The company and its executive chairman already recognized the perceived tasteless angle and the unwanted, negative attention the tweet brought. Not a hill to die on.
    beertunes and WadeBridgman like this.
  39. MightyTrustKrusher

    MightyTrustKrusher Initiate (64) Nov 5, 2014 New Jersey

    Okay...I never expressed any opinion on prostitution. This doesn't really have anything to do with my point that people are not happy about a beer company making a joke that can easily be construed to be about rape. Thanks for showing me some tacky beer labels I guess...
  40. MNAle

    MNAle Meyvn (1,034) Sep 6, 2011 Minnesota

    I guess "Wut" is... what, exactly, if not asking about what I meant?

    Also, nice job at parsing the topic. If the bar patron said the words on that label to a female server that would be OK with you?