Release Stone I'M Peach DIPA

Discussion in 'Beer News & Releases' started by AZBeerDude72, Dec 13, 2017.

  1. AZBeerDude72

    AZBeerDude72 Meyvn (1,318) Jun 10, 2016 Arizona
    Premium Trader

  2. Ale_Jedi

    Ale_Jedi Initiate (52) Oct 13, 2015 California

    The real tragedy here is another stone ipa with added fruit
  3. Dil_thebeerdrinking_do

    Dil_thebeerdrinking_do Aspirant (291) Jan 21, 2014 Georgia

    Should not get into politics.
  4. JackHorzempa

    JackHorzempa Poo-Bah (3,640) Dec 15, 2005 Pennsylvania

    It would seem that Stone thinks that fruit & hoppy is a 'twofer' that will appeal to the masses of the craft beer market?

    Maybe the next beer will be fruit & hoppy & vanilla?:thinking_face:

  5. IPAExpert69

    IPAExpert69 Initiate (158) Aug 2, 2017 New Jersey

    Was gonna buy this beer anyway, but now I'm bringing it to any family function with some of my more right leaning relatives.
  6. errantnight

    errantnight Savant (972) Jul 7, 2005 Iowa

    I mean, Stone IPA and Stone generally was what got me into craft beer a dozen plus years ago and I've always had a soft spot for them...

    But I would say they've been universally successful with their beers with added fruit. Tangerine Express, Tangerine Enjoy By, Orange and Vanilla RuinTen, the previous peach IPA that was part of the collaboration series, fruitallica...all superb, in my book.

    Opinions, etc.
    BeastOfTheNortheast and AirBob like this.
  7. BeerseAnyone

    BeerseAnyone Initiate (43) Oct 5, 2017 Ohio

    I care as much about a brewery's politics as I do about an athlete or Hollyweird "star"
  8. errantnight

    errantnight Savant (972) Jul 7, 2005 Iowa

    Yes. These are extraordinary times. Everywhere is appropriate to protest the perversion of our democracy (and just to be clear, I've not been a huge fan of the Democratic Party's last couple presidents, I've just preferred them drastically to the alternatives). Will buy extra.
    PASSWORDisTAC0, BSW, IBUBrew and 12 others like this.
  9. AZBeerDude72

    AZBeerDude72 Meyvn (1,318) Jun 10, 2016 Arizona
    Premium Trader

    I will be curious how this goes over with the customer, honestly I think beer and politics should stay separate. Your customers are from all walks of life and its better to keep opinions out of the product. It will be interesting to see.
  10. errantnight

    errantnight Savant (972) Jul 7, 2005 Iowa

    "greatly, because it says a lot about who they are"
    BeerseAnyone likes this.
  11. Ale_Jedi

    Ale_Jedi Initiate (52) Oct 13, 2015 California

    Just my preference. I can do some zest or peel in an ipa as an accent, but I much prefer the malt and hops to shine. Now, fruit in sours is more my speed
  12. errantnight

    errantnight Savant (972) Jul 7, 2005 Iowa

    I would generally agree that I prefer it as an accent. I find that fruit additions to IPAs inherently let more of the base beer shine through. Certainly there are amazing fruited sour beers (many of my all time favorites), but to my taste, it's far too easy for them to turn into tangy fruit juice. And on balance, I think I've enjoyed Stone's take, in particular because they continue to be unafraid to actually make their IPAs bitter (and as much as I enjoy great hazy IPAs, there's nothing that makes me appreciate a bitter IPA more than drinking a few haze bombs).
    jakecattleco and Ale_Jedi like this.
  13. IPAExpert69

    IPAExpert69 Initiate (158) Aug 2, 2017 New Jersey

    Tangerine Enjoy By is a fantastic beer. Fruit taste with bitter hops just go really well together. People clearly like them, I mean if breweries only listened to the fanatics on here they'd make incredible beer but all be broke!
    Hoos78 and errantnight like this.
  14. IPAExpert69

    IPAExpert69 Initiate (158) Aug 2, 2017 New Jersey

    "It’s what a lot of us are thinking. We want to shout I’M PEACH from the rooftops. Yet, we’re afraid of the potential alienation from select peach-hating members of our friends and family. We want to call fro and I’M PEACH, but we’re afraid that we’ll look soft. Peach soft, like some freedom hating sissy, right? Nope. Not in our world. We know peaches are for the righteous. We’ve seen the light of their sweet juicy glory and how they pair excellently with the standup character of an American IPA. It’s not just right for you, it’s right for the country. You’re proud of our beautiful nation. You support good taste. Have an I’M PEACH party and we’ll unite hops, peaches, and each other."

    This is trolling and marketing at it's finest btw.
  15. johnjohnbeer

    johnjohnbeer Initiate (178) Oct 27, 2012 Kentucky

    Ruination 2.0 with OrangePeel and Vanilla is a fantastic beer.
    errantnight likes this.
  16. Ale_Jedi

    Ale_Jedi Initiate (52) Oct 13, 2015 California

    I completely agree. That and sometimes the carbonation is almost non-existent
    jakecattleco and errantnight like this.
  17. BeerseAnyone

    BeerseAnyone Initiate (43) Oct 5, 2017 Ohio

    Doesn't matter to me one iota. I only care about whether their beer appeals to me.
    CNoj012 and peteboiler like this.
  18. errantnight

    errantnight Savant (972) Jul 7, 2005 Iowa

    The amount of beer that appeals to me far outweighs my capacity to consume it all. So, to me, knowing that I'm supporting someone who's beliefs align with my own as an easy and helpful differentiator.

    This isn't true just of beer, but generally. If you believe in capitalism, then an informed consumer voting with their dollars about what they want in the world, not just in terms of a particular product or service, but what that product or service in turn will help support, is crucial to a healthy market. And if you have issues with capitalism, all the more reason to know what's behind your purchase and what it's supporting.

    Your decisions don't fail to have impact beyond what you intend just because you don't know what that impact is. So the more you know about the potential impact you make with your dollars (beyond the product), the more you can use those dollars to support a world you believe in.

    My world includes great beer, but there's like, at least one or two other things in it that matter to me.
  19. BeerseAnyone

    BeerseAnyone Initiate (43) Oct 5, 2017 Ohio

    I appreciate your thoughtful reply but we'll agree to disagree on this one. For me, I am not interested in or swayed by opinions or beliefs of a company (or owner(s) of a company) that produces and/or sells any consumable. You know the old saying, "...,we all got 'em."
  20. TriggerFingers

    TriggerFingers Disciple (321) Apr 29, 2012 California

    Dear Stone,

    Why not just bring back the original Ruination?

    That way you can:
    a) make a subtle political statement if you so-choose (ruin-nation).


    b) reintroduce a freakin’ awesome IPA, which doesn’t contain fruit, that people would actually purchase.

  21. TheGent

    TheGent Meyvn (1,294) Jun 29, 2010 New Jersey
    Premium Trader

    I listen to a lot of music with political messages I disagree with, so I guess it would be hypocritical to refuse a beer for the same reason. Probably wouldn't have purchased this anyone so a wash for me.

    "Politics in beer" question is irrelevant. They're a business. They can include whatever political message they want as long it does not break any laws, just like many other businesses do.
  22. MistaRyte

    MistaRyte Devotee (417) Jan 14, 2008 Virginia

    That beer became a "vanilla chore" by the end for me.
    ACGypsy likes this.
  23. peteboiler

    peteboiler Initiate (130) Dec 16, 2010 Florida

    I think it's ridiculous, actually. For one of the supreme original craft breweries to get caught up in politics is a shame, in my opinion. However, I honestly don't care all that much as long as the beer is good; and I expect it to be because Stone rarely fails in my book.
    TonyLema1, Brolo75, Dan_K and 2 others like this.
  24. Squire

    Squire Poo-Bah (1,979) Jul 16, 2015 Mississippi
    Premium Trader

    I think they'd be better off sticking with sex.
  25. BeerseAnyone

    BeerseAnyone Initiate (43) Oct 5, 2017 Ohio

    Agreed one hundy. Something they used must not be available or economical? Total frickin speculation of course but good call by you!
  26. beermeplz

    beermeplz Aspirant (270) Feb 13, 2015 California

    good on them, i'll be picking some up for sure.
  27. WIexile

    WIexile Initiate (56) Jul 20, 2017 Michigan

    Gonna probably need a backup beer after drinking one of these to wash the unneeded political BS taste down....

    I love not having any haven away from this political shitstorm...
  28. jakecattleco

    jakecattleco Poo-Bah (1,806) Sep 3, 2008 California
    Premium Trader

    I miss that beer...its exactly what my palate needs to 'right itself' after a haze/juice bomb or two.
  29. nc41

    nc41 Poo-Bah (1,597) Sep 25, 2008 North Carolina

    Eh, I gave up on the fruit stuff after a sampler of the Watermelon. I have to admit the grapefruit was good, but you can do that just using hops or hop combos. I'd rather just drink a real IPA, no gimmicks.
    Brolo75 likes this.
  30. Urk1127

    Urk1127 Meyvn (1,298) Jul 2, 2014 New Jersey

    Ill try it of the fact i love peaches.

    I stay out of politics. Politics and alcohol never go well. We can all remain friends while putting these opinions aside or keeping them to ourselves

    And ill be the first to say awful things about the guy in conversation for many reasons,,, but a politically charged business decision is not smart.
  31. AZBeerDude72

    AZBeerDude72 Meyvn (1,318) Jun 10, 2016 Arizona
    Premium Trader

    I agree, I have always liked Stone and I would never inject politics into my business. Beer is the one place everyone can get along, have fun, and forget the issues of life for a few hours. Wish Stone saw it that way and just focused on making great beer.
    Justdoit1234, Zorro, TrojanRB and 3 others like this.
  32. Hoos78

    Hoos78 Aspirant (207) Mar 3, 2015 Ohio

    I long for the days when politics was a much less mainstream and ubiquitous hobby. Rather it was reserved for fuddy duddies at cocktail parties...or, maybe I was just a kid :wink:

    Ideally, information and civic participation is what we should strive for. However, I can't help but feel uneasy at the daily swings of chaos, reduction, and selective tolerance/intolerance.
    stevesbeer and jrnyc like this.
  33. readyski

    readyski Aspirant (225) Jun 4, 2005 California

    All this political chaos makes me want to drink a beer. I guess Stone's message was successful :stuck_out_tongue_winking_eye:
    Daveshek28 likes this.
  34. jrnyc

    jrnyc Meyvn (1,312) Mar 21, 2010 New York
    Premium Trader

    It sucks that every part of our culture must be infested with politics. At the end of the day, regardless of the party the politicians prosper at the expense of the citizens. Shame on Stone for alienating some of their fan base. Republicans, Democrats, Independents and people who could give two shits buy your beer, why polarize them? Do you want only certain people to buy your beer?

    Cheers to BA for squashing political talk, we need some refuge from it.
  35. mudbug

    mudbug Zealot (578) Mar 27, 2009 Oregon

    a majority?
  36. TrojanRB

    TrojanRB Meyvn (1,164) Jul 27, 2013 California
    Premium Trader

    I wonder what the distribution will be....only blue states?

    In my opinion, Stone shouldn’t have gotten involved in politics.
    meanmutt, Brolo75, taylordane and 4 others like this.
  37. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,087) Apr 4, 2009 Pennsylvania

    I guess they have half accomplished their goal because we are talking about it but for all the wrong reasons. This is an instant not buy for me, I might even turn down this one for free.
    Brolo75, HeyHeyTB, TrojanRB and 2 others like this.
  38. HorseheadsHophead

    HorseheadsHophead Meyvn (1,440) Sep 15, 2014 New York

    I prefer to keep politics out of beer. Though I still think "Covfefe" would be an excellent name for a coffee beer, maybe a coffee blonde ale. :stuck_out_tongue:
  39. Snowcrash000

    Snowcrash000 Champion (892) Oct 4, 2017 Germany

    Making a political statement is always a good thing. Kudos to Stone for this. Been done before though, and a lot less subtle, by Freigeist Bierkultur :laughing::

    This is an excellent Session IPA as well, great depth of flavor for the ABV.
    DBosco, DISKORD, Eddiehop and 5 others like this.
  40. RKP1967

    RKP1967 Aspirant (232) Sep 26, 2010 Virginia

    I wish Stone would put out a beer based on Obama's stout home brew.
    CSpoons and Andy311x like this.