It is year-round and it isn't new. TX label laws simply didn't allow for us to have it previously because it was under 5% and labeled as an ALE.
10.99? Granted, I don't think I've seen Levitation on the shelves to confirm, but I thought most Stone beers ran pretty cheap. Ruination 10th Anniv was only $6.99. Quick look at Specs site shows Double Bastard as the most expensive at 7.99 cash price.
I saw that too, I'm surprised my local Kroger does an awesome job of keeping fresh Stone, they pulled all the IPA and Ruination and replaced it by BB 10/21/12