Hey Ladies and Gents, Just dropping by to share a good article on the San Diego West Coaster about the evolution of beer styles. Here it is: http://www.westcoastersd.com/2013/10/08/style-matters/ I personally liked that he pointed this out: "What a brewer ends up calling a beer depends heavily on what term they think will lead to the best sales. This is illustrated quite well right now with the proliferation of the IPA style as a catch-all for any hoppy beer. Many hoppy beers that were previously grouped in other styles like American wheat, red ale, or pale ale are now being called wheat IPA, red IPA, and session IPA because IPA has gained mass recognition among most beer drinkers, instantly catching their attention in the beer aisle or at the bar. It’s simply easier to sell someone a red IPA than a red ale with a description clarifying that the beer is hopped at levels similar to an American IPA. I’m not the biggest fan of this evolution, but it is clearly the way the market is shifting right now."
