Summit Rebrand Article

Discussion in 'Beer Talk' started by Spike-likes-beer, Apr 14, 2014.

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  1. Spike-likes-beer

    Spike-likes-beer Pundit (831) Nov 8, 2012 Oklahoma

  2. smogfood

    smogfood Initiate (0) Dec 10, 2010 Wisconsin

    I liked the old logo better. The new labels are kinda loud and in your face, unlike their beers, which are pretty middle of the road. Always good, but never great.
     
  3. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Always been a big fan of Joe Duffy's work. Good to see him connected with one of my favorite breweries too.
     
  4. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    They can focus on typeface all they want, but a more telling rebranding is that it looks like their "Red Ale" turned into a "Red IPA."
     
  5. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    More than just a label change, according to BA info:
    (Not to mention that the branding altered far more than typefaces)
     
  6. klinger

    klinger Devotee (327) Oct 9, 2012 Ohio

    Same firm that did Ommegang's rebranding that some loved, most seemed to not love. I like both rebrands.
     
    steveh likes this.
  7. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    Good odds I would have preferred the original recipe but who knows (I prefer my reds to taste less like IPAs)... and I didn't mean for my other post to sound dismissive of their graphic efforts.
     
    steveh likes this.
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