Summit Rebrand Article

Discussion in 'Beer Talk' started by Spike-likes-beer, Apr 14, 2014.

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  1. Spike-likes-beer

    Spike-likes-beer Pundit (831) Nov 8, 2012 Oklahoma

    #1 Spike-likes-beer, Apr 14, 2014
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  2. smogfood

    smogfood Initiate (0) Dec 10, 2010 Wisconsin

    I liked the old logo better. The new labels are kinda loud and in your face, unlike their beers, which are pretty middle of the road. Always good, but never great.
     
    #2 smogfood, Apr 14, 2014
  3. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Always been a big fan of Joe Duffy's work. Good to see him connected with one of my favorite breweries too.
     
    #3 steveh, Apr 14, 2014
  4. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    They can focus on typeface all they want, but a more telling rebranding is that it looks like their "Red Ale" turned into a "Red IPA."
     
    #4 zid, Apr 14, 2014
  5. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    More than just a label change, according to BA info:
    (Not to mention that the branding altered far more than typefaces)
     
    #5 steveh, Apr 14, 2014
  6. klinger

    klinger Devotee (327) Oct 9, 2012 Ohio

    Same firm that did Ommegang's rebranding that some loved, most seemed to not love. I like both rebrands.
     
    #6 klinger, Apr 14, 2014
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  7. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    Good odds I would have preferred the original recipe but who knows (I prefer my reds to taste less like IPAs)... and I didn't mean for my other post to sound dismissive of their graphic efforts.
     
    #7 zid, Apr 14, 2014
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