When it came out here, I went out for 3 days during my lunch break and after work looking for it. Came up with 2 bottles on the 3rd day, at LQ stores that were across the street from each other and had both just gotten their delivery. I don't think it's really a price question, since most people (other than the turds that take the week off to hoard bottles and try to sell them at a 400% markup) are likely to only come across a bottle or 2.