I think this is a great summer beer. In my dream world this would be available all summer long at $13.99 per 12 pack.
'Tis is a wonderful dream, to be sure. Sadly, ya can't build a $25million destination brewery on the back of a $13 12-pack .
You must've missed this thread: http://beeradvocate.com/community/threads/hell-appreciation-thread.21073/ Plenty of other lagers I'd rather be drinking, but to each their own.